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Business Club (Northants) 31.3.11
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Business Club (Northants) 31.3.11

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Anyone who has met June knows that she is a "little bit enthusiastic" about Google. Actually she is totally obsessed by it's wonderfulness and is happy to talk to networking groups, businesses, …

Anyone who has met June knows that she is a "little bit enthusiastic" about Google. Actually she is totally obsessed by it's wonderfulness and is happy to talk to networking groups, businesses, agencies ..... in fact pretty much anyone who will listen.
And not just AdWords. She loves Google Places, Gmail, Blogger, Analytics, Toolbar, Maps, Docs, Checkout, You Tube Chrome etc etc. She delivers a fast paced, 30 minute whistle stop tour starting with the birth of the Internet, whizzing through browser development, the job of search engines, the launch of Google, its growth in the UK, its fans & detractors, an overview of its product range and finishes with a step by step guide of how to use Google AdWords & Analytics, showing how businesses of all sizes & sectors can harness the power of the world’s biggest brand.

Published in: Business

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Transcript

  • 1.  
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  • 19. “ organize all the world’s information and make it universally accessible”
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  • 45. What does Google like….. Keyword rich, regularly updated content that delights the user & delivers what is searched for.
  • 46.  
  • 47. Google considers…..
    • Your domain name
    • The number of pages in your site
    • Keywords in page titles/descriptions
    • Inbound links from reputable sites 
    • Unique content on your site
    • Frequency of your content change
    • Strong internal links
  • 48.  
  • 49.
    • Do you know……
    • How many visitors came last month
    • How many pages did they view
    • Which pages did they look at
    • How long did they stay
    • Where are they located
    • Which keyword attracted them
    • Which site referred them
    • Are they new to your site
    • Did they engage
  • 50. www.google.com/analytics
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  • 53. Free traffic/inbound links http://www.the-free-directory.co.uk/ http://www.freeindex.co.uk/ http://www.wwwi.co.uk/ http://www.uksmallbusinessdirectory.co.uk/ http://www.internet-heaven.co.uk/stuff/add.php http://www.scoot.co.uk/advertise/free-listing.html http://www.yelldirect.com/internetadvertising/ http://www.businessmagnet.co.uk/ http://www.freeadvertising-business.co.uk /
  • 54.
    • Would you like to appear on Page 1 of Google when people search for your product/service in your specific area?
  • 55.  
  • 56.  
  • 57.
    • 200 character description
    • Images
    • Multiple categories
    • Videos
    • Opening times
    • Coupons
    • Reviews
  • 58.  
  • 59.  
  • 60. But in 2011 what Google loves more than anything else………is……
  • 61. Social Media
  • 62.  
  • 63. Google also considers…..
    • Your domain name
    • The age of your site
    • The number of pages in your site
    • Keywords in your page title tags 
    • Inbound links from reputable sites  
    • Unique content on your site
    • Frequency of your content change
    • Site accessibility
    • Strong internal links
  • 64.
    • Set up a profile
    • Tone of voice
    • Find followers/friends/disciples/advocates
    • Share information
    • Interact with others
    • Grow your audience
    • (REPEAT)
    • Not a broadcast medium
  • 65.  
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  • 67. Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest
  • 68.  
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  • 70. IMMEDIATE TARGETED MEASURABLE ACCESSIBLE
  • 71.  
  • 72. Keywords Be highly specific Plurals Misspellings
  • 73. A Typical AdWords Ad
    • Display URL (35 character limit)
    • Ad Text (35 character limit)
    • Ad Title (25 character limit)
  • 74. Landing Page
    • Must relate to the keyword used
    • Must deliver what the ad promised
    • Must have a strong call to action
  • 75. Timing
    • Be seen in 15 minutes
    • Stop immediately
    • Constantly improve performance
    • Exploit events & industry news
    • Weekdays only
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  • 79. Last year we spent £450,000 of our clients’ hard earned cash ….. … and turned it into £9,900,000 of new business for them
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  • 84.
    • Leave cynicism & fear at the door
    • Benchmarking is essential
    • Set a realistic budget
    • Use the keyword tool
    • Get on 10 directories
    • Get on Linked In
    • Play with Google Maps
    • Do something tomorrow
    • Find your place online…..
  • 85.  

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