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SEMINAR ON NATIONAL DEVELOPMENT PROGRAM: CAMPAIGN PLAN
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SEMINAR ON NATIONAL DEVELOPMENT PROGRAM: CAMPAIGN PLAN Presentation Transcript

  • 1. PROPOSED CAMPAIGN PLAN SCHEDULE: JUNE 2012 TO MAY 2013PREPARED BY: MR. RODERICO Y. DUMAUG, JR. FOR: DR. DIXON Q. YASAY I. PRE-CAMPAIGN PERIOD: BEFORE FILING: JUNE 2012 TO AUGUST 2012 (Equivalent To 2 Months) ITEM ACCOUNTABLE NO. OBJECTIVES MEASURES TARGETS INITIATIVES PERSON Members shall be from close family Organize a core group with very loyal and members, friends and llies who are 1 committed members Core Group Organized 1 Core Group committed and have the experience in elections. Regular Meeting Conducted Once a Week Set a Regular Meeting (closed door) Ensure proper alignment of vision, One Week after being Team Building mission, goals and objectives of the Regular Meeting, Team Building and Leveling of organized 2 Core Members campaign Well defined functions and Leveling Off and Assignment of Functions and Right after the Team specialization based on current and Specialization Building prospective needs Training of the Core Members on Campaigning, To hire professionals who can Election Laws, Territorial boundary of the Area, This training should be handled by professionals Right after the levelling provide right data and analysis. At 3 Voters preference and behavior, Past Elections and must be participatory off the same time, assign the research and previous campaign strategies to the core members. Organizing the Volunteers, Local leaders and other Major Barangays have an The spirit of volunteerism shall be 4 supporters for the campaign Organized Volunteers organized volunteers the heart of the campaign Grounded on the value on 5 Putting together a Campaign Team Organized Campaign Team 1 Commitment, Loyalty and ProfessionalismPROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 1 of 19 pages
  • 2. Well organized and professional 6 Start planning hiring campaign staff Planning to hire staff as soon as they are needed. Hired Campaign Staff staff. Opening an office where to meet regularly and 7 Opening an Office and possible the Headquarters possibly open also the headquarters. 1 Strategic Office and Headquarters Staffing will be done as needed. In most cases, the Committed, Loyal and Professional 8 Staffing the Candidate candidate should have someone with them at all Hired Staff Staff times. Identified Areas where to concentrate the Well versed on the geography and Geographical Targetting campaign efforts with territorial mapping of the area. continuous evaluation Initiate Targetting: Assign Geographical and by 9 Sectoral Targetting Identified Strategic Sectors where to All sectors operating within the Sectoral Targetting concentrate the area are included. campaign efforts with continuous evaluation As early as now the campaign should determine the base voters before the campaign begins. The Professional conduct of targetting 10 Targetting the Voters campaign should decide which voter is the target Strat Plan the voters. audience as soon as possible and monitor for any changes to this number throughout the campaign. As early as now the campaign should determine how many votes it will need to win as soon as Professional should handle this 11 Setting of Goals possible and monitor for any changes to this Strat Plan one. number throughout the campaign. Studying, Researching and Analyzing possible As soon as the opposition Professional should handle this 12 opposing candidates Knowing the opposing candidates is known one. Researching, Studying and Analyzing the 2013 Professional should handle this 13 Election Strategic plan for the 2013 Election Strat Plan one.PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 2 of 19 pages
  • 3. Educate the people on the 14 Conduct of Political Education Political Education 4 per month importance of election and in protecting their rights of suffrage. Professional should handle this Results of Polling and Survey on "The Why" 1 one. Developing a Campaign Message & Formulation of Number of Activities: Participatory Formulation of Professional should handle this 15 Platform of Government Platform of Government 3 per month one. Number of Activities: Articulation and Approval of Professional should handle this 4 per month Platform of Government one. The campaign should begin developing a basic Active participation of the core 16 Developing a Campaign Timeline timeline as soon as possible and add to it as the Campaign Timeline group group campaign progresses. Once the campaign knows what it intends to accomplish, it should develop a budget of what Active participation of the core 17 Developing a Campaign Budget will be needed in terms of time, money and people Campaign Budget Plan group group to achieve these goals. Educate the people on the 18 Registration of New Voters Number of Registered Voters 300 per month importance of election and in protecting their rights of suffrage. Once the campaign has completed the research Developing a Volunteers, Supporters and Voters Active participation of the core 19 Contact Plan and developed the message, it needs to decide Voters Contact Plan group group how it will deliver this message. The press strategy should be part of the overall Professional should handle this 20 Developing a Press Strategy voter contact plan and should be developed more Press Strategy one. specifically as soon as possible. Number of Press Releases: Radio 4 per month Number of Press Releases: Print 4 per month Professional should handle this 21 Media Exposure & Image Building Number of Press Reeleases: TV 4 per month one. Number of Social Networks Friends 400 per month Number of Interviews: Radio, Print and TV 4 per monthPROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 3 of 19 pages
  • 4. Initiate mechanism that they will Number of Endorsements: Family & Relatives 5 per month actively join your campaign and Endorsements & Support from Family, Relatives & 22 Friends Number of Endorsements: Friends 5 per month that they will understand and help Number of Endorsements: Sectors 5 per month in articulating your campaign Number of Endorsements: Others 5 per month message. Initiate mechanism that they will actively join your campaign and 23 Home Visit to Influential People Number of Visits 20 per month that they will understand and help in articulating your campaign message. The political parties should begin developing a Initiate mechanism that they will coalition with civic organizations well in advance of actively join your campaign and 24 Developing strategy towards building a coalition the election. The campaign should make contact Alliances build that they will understand and help and begin working with civic organizations as soon in articulating your campaign as possible. message. Responding to Supporters, Constituents and Responding to requests should be on going for 25 Voters Requests both the party and the campaign Requests Attended Ensure the spirit of volunteerism. Speeches aligned with Professional should handle this 26 Speech Writing based on the campaign message Speech writing should be done as needed. the campaign staff one. Number of Fund Raising Activities 4 per month Initiate mechanism that they will actively join your campaign and 27 Fundraising Amounts Raised P50,000 per month that they will understand and help in articulating your campaign message. The campaign will have to constantly monitor how Book of Accounts well 28 Monitoring the Cash Flow the money is being spent maintained and reviewed Ensure the spirit of volunteerism. Scheduling is done as needed. The campaign should develop a system for responding to Candidate should reach the traget 29 Scheduling the Candidate invitations and maintaining a schedule as soon as Well planned schedule voters. possible.PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 4 of 19 pages
  • 5. Once the message is developed and the method of Ensure that it will reach the target 30 Developing campaign materials voter contact is decided upon, the campaign Campaign materials voters. should start developing materials. Number of Awards and Recognitions Received 4 per month Should be included in the Press 31 Making the Best Performance in Governance Number of Programs and Activities Initiated in the Strategy 4 per month LGU II. PRE-CAMPAIGN PERIOD: AFTER FILING THE CERTIFICATE OF CANDIDACY AND BEFORE CAMPAIGN PERIOD ITEM ACCOUNTABLE NO. OBJECTIVES MEASURES TARGETS INITIATIVES PERSON Meetings shall strengthen team 1 Regular Meeting of the Core Group Regular Meeting Conducted Once a Week unity, professionalism, commitment, volunteerism, etc. Ensure proper alignment of vision, 2 Team Building of Core Members Team Building Once a Week mission, goals and objectives of the campaign Organize Para-Legal to ensure knowledge on Right after filing of Professional should handle this 3 election law Para-Legal Organized candidacy one. Organizing the Volunteers, Local leaders and other Major Barangays have an The spirit of volunteerism shall be 4 supporters for the campaign Organized Volunteers organized volunteers the heart of the campaign Grounded on the value on 5 Regular Activities of the Campaign Team Organized Campaign Team 1 Commitment, Loyalty and Professionalism Well organized and professional 6 Well Organize Campaign staff Activities of the campaign staff Activities staff. Sustaining and Maintaining of the Office and the 7 Headquarters Functional Office and HQ 1 Strategic Office and Headquarters Committed, Loyal and Professional 8 Staff managing the candidates Regular activities of the candidates staff Hired Staff StaffPROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 5 of 19 pages
  • 6. Identified Areas where to concentrate the Well versed on the geography and Geographical Targetting campaign efforts with territorial mapping of the area. continuous evaluation Initiate Targetting: Assign Geographical and by 9 Sectoral Targetting Identified Strategic Sectors where to All sectors operating within the Sectoral Targetting concentrate the area are included. campaign efforts with continuous evaluation Professional conduct of targetting 10 Targetting the Voters Continue in determining the base voters Strat Plan the voters. Continue in determining the number of votes Professional should handle this 11 Setting of Goals needed to win. Strat Plan one. Studying, Researching and Analyzing possible As soon as the opposition Professional should handle this 12 opposing candidates Knowing the opposing candidates is known one. Researching, Studying and Analyzing the 2013 Professional should handle this 13 Election Strategic plan for the 2013 Election Strat Plan one. Educate the people on the 14 Conduct of Political Education Political Education 4 per month importance of election and in protecting their rights of suffrage. Articulating the Campaign Message to the Public Candidates well verse on the Campaign Message 4 per month Value campaign message 15 Formulating the Participatory Platform of Number of Activities: Participatory Formulation of Ensure wider participation of the 3 per month public in the formulation of the Government Platform of Government platform Implementing and Improving the Campaign Active participation of the core 16 Timeline Monitor clear implementation of the timeline Campaign Timeline group group Implementing and improving the Campaign Monitor the implementation of the Campaign Active participation of the core 17 Budget Budget Campaign Budget Plan group groupPROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 6 of 19 pages
  • 7. Educate the people on the Empower the registered Voters to participate in 18 the electoral processes Registered voters joining with the campaign 300 per month importance of election and in protecting their rights of suffrage. Implementing and Improving the Volunteers, Active participation of the core 19 Supporters and Voters Contact Plan Monitor the implementation of the Contact Plan Voters Contact Plan group group Monitoring the implementation of the Press Professional should handle this 20 Implementing and Improving the Press Strategy Strategy Press Strategy one. Number of Press Releases: Radio 4 per month Number of Press Releases: Print 4 per month Professional should handle this 21 Media Exposure & Image Building Number of Press Reeleases: TV 4 per month one. Number of Social Networks Friends 400 per month Number of Interviews: Radio, Print and TV 4 per month Initiate mechanism that they will Number of Endorsements: Family & Relatives 5 per month actively join your campaign and Endorsements & Support from Family, Relatives & 22 Friends Number of Endorsements: Friends 5 per month that they will understand and help Number of Endorsements: Sectors 5 per month in articulating your campaign Number of Endorsements: Others 5 per month message. Initiate mechanism that they will actively join your campaign and 23 Home Visit to Influential People Number of Visits 20 per month that they will understand and help in articulating your campaign message. Initiate mechanism that they will actively join your campaign and Implement and improve the strategy towards 24 building a coalition Monitor the implementation of the strategy Alliances build that they will understand and help in articulating your campaign message. Responding to Supporters, Constituents and Responding to requests should be on going for 25 Voters Requests both the party and the campaign Requests Attended Ensure the spirit of volunteerism. Speeches aligned with Professional should handle this 26 Speech Writing based on the campaign message Speech writing should be done as needed. the campaign staff one.PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 7 of 19 pages
  • 8. Number of Fund Raising Activities 4 per month Initiate mechanism that they will 27 Fundraising Amounts Raised P100,000 per month actively join your campaign and The campaign will have to constantly monitor how Book of Accounts well 28 Monitoring the Cash Flow the money is being spent maintained and reviewed Ensure the spirit of volunteerism. Scheduling is done as needed. The campaign should develop a system for responding to Candidate should reach the traget 29 Scheduling the Candidate invitations and maintaining a schedule as soon as Well planned schedule voters. possible. Once the message is developed and the method of Ensure that it will reach the target 30 Developing campaign materials voter contact is decided upon, the campaign Campaign materials voters. should start developing materials. 31 Prepare the list of supporters per Precinct Ensure presence in the Precinct Precinct Leaders Committed and Loyal Leaders Number of Awards and Recognitions Received 4 per month Should be included in the Press 32 Making the Best Performance in Governance Number of Programs and Activities Initiated in the Strategy 4 per month LGU III. CAMPAIGN PERIOD: THE FIRST 3O DAYS IN THE CAMPAIGN PERIOD ITEM ACCOUNTABLE NO. OBJECTIVES MEASURES TARGETS INITIATIVES PERSON Meetings shall strengthen team 1 Regular Meeting of the Core Group Regular Meeting Conducted Daily unity, professionalism, commitment, volunteerism, etc. Mobilize the Para-Legal to ensure knowledge on Right at the start of the Professional should handle this 2 election law Para-Legal Organized Campaign one. Organizing and Mobilize the Volunteers, Local Major Barangays have an The spirit of volunteerism shall be 3 leaders and other supporters for the campaign Organized Volunteers organized volunteers the heart of the campaign Grounded on the value on 4 Regular Activities of the Campaign Team Organized Campaign Team 1 Commitment, Loyalty and ProfessionalismPROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 8 of 19 pages
  • 9. Well organized and professional 5 Well Organize Campaign staff Activities of the campaign staff Activities staff. Sustaining and Maintaining of the Office and the 6 Headquarters Functional Office and HQ 1 Strategic Office and Headquarters Committed, Loyal and Professional 7 Staff managing the candidates Regular activities of the candidates staff Hired Staff Staff Identified Areas where to concentrate the Well versed on the geography and Geographical Targetting campaign efforts with territorial mapping of the area. continuous evaluation Implement Geographical and by Sectoral 8 Targetting Identified Strategic Sectors where to All sectors operating within the Sectoral Targetting concentrate the area are included. campaign efforts with continuous evaluation Professional conduct of targetting 9 Targetting the Voters Continue in determining the base voters Strat Plan the voters. Continue in determining the number of votes Professional should handle this 10 Setting of Goals needed to win. Strat Plan one. Studying, Researching and Analyzing possible As soon as the opposition Professional should handle this 11 opposing candidates Knowing the opposing candidates is known one. Researching, Studying and Analyzing the 2013 Professional should handle this 12 Election Strategic plan for the 2013 Election Strat Plan one. Educate the people on the 13 Conduct of Political Education Political Education 4 per month importance of election and in protecting their rights of suffrage. Candidates well verse on the campaign message and ensure to Articulating the Campaign Message to the Public Campaign Message 4 per month have a mechanism that feedbacking Value and hearing the feedback from the voters. will be given an opportunity to 14 modify and improve the message.PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 9 of 19 pages
  • 10. 14 Ensure wider participation of the Articulate and Campaign the Participatory Number of Activities: Participatory Formulation of 3 per month public in the formulation of the Platform of Government Platform of Government platform Implementing and Improving the Campaign Active participation of the core 15 Timeline Monitor clear implementation of the timeline Campaign Timeline group group Implementing and improving the Campaign Monitor the implementation of the Campaign Active participation of the core 16 Budget Budget Campaign Budget Plan group group Educate the people on the Empower the registered Voters to participate in 17 the electoral processes Registered voters joining with the campaign 300 per month importance of election and in protecting their rights of suffrage. Implementing and Improving the Volunteers, Active participation of the core 18 Supporters and Voters Contact Plan Monitor the implementation of the Contact Plan Voters Contact Plan group group Monitoring the implementation of the Press Professional should handle this 19 Implementing and Improving the Press Strategy Strategy Press Strategy one. Number of Press Releases: Radio 4 per month Number of Press Releases: Print 4 per month Professional should handle this 20 Media Exposure & Image Building Number of Press Reeleases: TV 4 per month one. Number of Social Networks Friends 400 per month Number of Interviews: Radio, Print and TV 4 per month Initiate mechanism that they will Number of Endorsements: Family & Relatives 5 per month actively join your campaign and Endorsements & Support from Family, Relatives & 21 Friends Number of Endorsements: Friends 5 per month that they will understand and help Number of Endorsements: Sectors 5 per month in articulating your campaign Number of Endorsements: Others 5 per month message. Initiate mechanism that they will actively join your campaign and 22 Home Visit to Influential People Number of Visits 20 per month that they will understand and help in articulating your campaign message.PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 10 of 19 pages
  • 11. Initiate mechanism that they will actively join your campaign and Implement and improve the strategy towards 23 building a coalition Monitor the implementation of the strategy Alliances build that they will understand and help in articulating your campaign message. Responding to Supporters, Constituents and Responding to requests should be on going for 24 Voters Requests both the party and the campaign Requests Attended Ensure the spirit of volunteerism. Speeches aligned with Professional should handle this 25 Speech Writing based on the campaign message Speech writing should be done as needed. the campaign staff one. Number of Fund Raising Activities 4 per month Ensure enough resources during 26 Fundraising Amounts Raised P200,000 per month the election day and during the post election. The campaign will have to constantly monitor how Book of Accounts well 27 Monitoring the Cash Flow the money is being spent maintained and reviewed Ensure the spirit of volunteerism. Scheduling is done as needed. The campaign should develop a system for responding to Candidate should reach the traget 28 Scheduling the Candidate invitations and maintaining a schedule as soon as Well planned schedule voters. possible. Once the message is developed and the method of Ensure that it will reach the target 29 Developing campaign materials voter contact is decided upon, the campaign Campaign materials voters. should start developing materials. Number of Awards and Recognitions Received 4 per month Should be included in the Press 30 Making the Best Performance in Governance Number of Programs and Activities Initiated in the Strategy 4 per month LGU Ensure the participation of the 31 Door-to-Door or House-To-House Campaign Number of Houses Visited 100 houses per day volunteers Ensure the participation of the 32 Organizing Conventions Number of Conventions Conducted 2 per month sectors and the alliances built Number of Rallies 1 rally per day Ensure the participation of leaders, 33 Conducting Rallies & Caucuses volunteers and sectors Number of Caucuses 2 caucuses per dayPROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 11 of 19 pages
  • 12. Number of Poster posted 200 per day Ensure that it will reach the target 34 Display of Campaign and Propaganda Materials Number of Streamers Posted 5 per week voters. Number of Leaflets Distributed 300 per day Active role of the professionals and 35 Preparing the GOTV Operation Number of Swing Voters Identified 100 per week the core group 36 Prepare the Election Day Strat Plan Election Day Strat Plan Plan Partipation of professionals 37 Finalizing the List of Supporters per Precinct Number of Supporters per Precinct 51% per precinct Core Group and Para-Legal 38 Conduct polling Result of Polling 1 Analyze the Result Number of Trainings Conducted 1 per day Ensure committed and Loyal 39 Training & Formation of Poll Watchers Watchers Number of Poll Watchers Formed 3 per week IV. CAMPAIGN PERIOD: THE LAST 15 DAYS OF THE CAMPAIGN PERIOD ITEM ACCOUNTABLE NO. OBJECTIVES MEASURES TARGETS INITIATIVES PERSON Meetings shall strengthen team 1 Regular Meeting of the Core Group Regular Meeting Conducted Daily unity, professionalism, commitment, volunteerism, etc. 2 Finalize the Election Day Strategic Plan Election Day Strat Plan Plan Partipation of professionals 3 Prepare the Post Election Plan Post-Election Plan Plan Partipation of professionals Mobilize the Para-Legal to ensure knowledge on Professional should handle this 4 election law and prepare for the election day Para-Legal Organized Daily one. Organizing and Mobilize the Volunteers, Local Major Barangays have an The spirit of volunteerism shall be 5 leaders and other supporters for the campaign Organized Volunteers organized volunteers the heart of the campaign Grounded on the value on 6 Regular Activities of the Campaign Team Organized Campaign Team 1 Commitment, Loyalty and Professionalism Well organized and professional 7 Well Organize Campaign staff Activities of the campaign staff Activities staff.PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 12 of 19 pages
  • 13. Sustaining and Maintaining of the Office and the 8 Headquarters Functional Office and HQ 1 Strategic Office and Headquarters Committed, Loyal and Professional 9 Staff managing the candidates Regular activities of the candidates staff Hired Staff Staff Identified Areas where to concentrate the Well versed on the geography and Geographical Targetting campaign efforts with territorial mapping of the area. continuous evaluation Implement Geographical and by Sectoral 10 Targetting Identified Strategic Sectors where to All sectors operating within the Sectoral Targetting concentrate the area are included. campaign efforts with continuous evaluation Professional conduct of targetting 11 Targetting the Voters Continue in determining the base voters Strat Plan the voters. Continue in determining the number of votes Professional should handle this 12 Setting of Goals needed to win. Strat Plan one. Studying, Researching and Analyzing possible As soon as the opposition Professional should handle this 13 opposing candidates Knowing the opposing candidates is known one. Researching, Studying and Analyzing the 2013 Professional should handle this 14 Election Strategic plan for the 2013 Election Strat Plan one. Educate the people on the 15 Conduct of Political Education Political Education 4 per month importance of election and in protecting their rights of suffrage. Candidates well verse on the campaign message and ensure to Articulating the Campaign Message to the Public Campaign Message 4 per month have a mechanism that feedbacking Value and hearing the feedback from the voters. will be given an opportunity to 16 modify and improve the message.PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 13 of 19 pages
  • 14. 16 Ensure wider participation of the Articulate and Campaign the Participatory Number of Activities: Participatory Formulation of 3 per month public in the formulation of the Platform of Government Platform of Government platform Implementing and Improving the Campaign Active participation of the core 17 Timeline Monitor clear implementation of the timeline Campaign Timeline group group Implementing and improving the Campaign Monitor the implementation of the Campaign Active participation of the core 18 Budget Budget Campaign Budget Plan group group Educate the people on the Empower the registered Voters to participate in 19 the electoral processes Registered voters joining with the campaign 300 per month importance of election and in protecting their rights of suffrage. Implementing and Improving the Volunteers, Active participation of the core 20 Supporters and Voters Contact Plan Monitor the implementation of the Contact Plan Voters Contact Plan group group Monitoring the implementation of the Press Professional should handle this 21 Implementing and Improving the Press Strategy Strategy Press Strategy one. Number of Press Releases: Radio Daily Number of Press Releases: Print Daily Professional should handle this 22 Media Exposure & Image Building Number of Press Reeleases: TV Daily one. Number of Social Networks Friends 400 per month Number of Interviews: Radio, Print and TV Daily Initiate mechanism that they will Number of Endorsements: Family & Relatives Daily actively join your campaign and Endorsements & Support from Family, Relatives & 23 Friends Number of Endorsements: Friends Daily that they will understand and help Number of Endorsements: Sectors Daily in articulating your campaign Number of Endorsements: Others Daily message. Initiate mechanism that they will actively join your campaign and 24 Home Visit to Influential People Number of Visits Daily that they will understand and help in articulating your campaign message.PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 14 of 19 pages
  • 15. Initiate mechanism that they will actively join your campaign and Implement and improve the strategy towards 25 building a coalition Monitor the implementation of the strategy Alliances build that they will understand and help in articulating your campaign message. Responding to Supporters, Constituents and Responding to requests should be on going for 26 Voters Requests both the party and the campaign Requests Attended Ensure the spirit of volunteerism. Speeches aligned with Professional should handle this 27 Speech Writing based on the campaign message Speech writing should be done as needed. the campaign staff one. Number of Fund Raising Activities Daily Ensure enough resources during 28 Fundraising Amounts Raised P200,000 per day the election day and during the The campaign will have to constantly monitor how Book of Accounts well 29 Monitoring the Cash Flow the money is being spent maintained and reviewed Ensure the spirit of volunteerism. Scheduling is done as needed. The campaign should develop a system for responding to Candidate should reach the traget 30 Scheduling the Candidate invitations and maintaining a schedule as soon as Well planned schedule voters. possible. Once the message is developed and the method of Ensure that it will reach the target 31 Developing campaign materials voter contact is decided upon, the campaign Campaign materials voters. should start developing materials. Number of Awards and Recognitions Received Daily Should be included in the Press 32 Making the Best Performance in Governance Number of Programs and Activities Initiated in the Strategy Daily LGU Ensure the participation of the 33 Door-to-Door or House-To-House Campaign Number of Houses Visited 500 houses per day volunteers Number of Rallies 1 rally per day Ensure the participation of leaders, 34 Conducting Rallies & Caucuses volunteers and sectors Number of Caucuses 2 caucuses per day Number of Poster posted 200 per day Ensure that it will reach the target 35 Display of Campaign and Propaganda Materials Number of Streamers Posted Daily voters. Number of Leaflets Distributed 300 per dayPROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 15 of 19 pages
  • 16. Active role of the professionals and 36 Preparing the GOTV Operation Number of Swing Voters Identified 100 per week the core group 37 Finalizing the List of Supporters per Precinct Number of Supporters per Precinct 51% per precinct Core Group and Para-Legal 38 Conduct polling Result of Polling 1 Analyze the Result Number of Trainings Conducted 1 per day Ensure committed and Loyal 39 Training & Formation of Poll Watchers Watchers Number of Poll Watchers Formed 3 per week V. ELECTION DAY: MAY 13, 2013 ITEM ACCOUNTABLE NO. OBJECTIVES MEASURES TARGETS INITIATIVES PERSON Meetings shall strengthen team 1 Regular Meeting of the Core Group Regular Meeting Conducted Daily unity, professionalism, commitment, volunteerism, etc. Mobilize the Para-Legal to ensure protection of Professional should handle this 2 the votes Para-Legal Organized Daily one. Organizing and Mobilize the Volunteers, Local Major Barangays have an The spirit of volunteerism shall be 3 leaders and other supporters for the election day Organized Volunteers organized volunteers the heart of the campaign 4 Deploy Watchers, Runners and Paralegal Ensure presence in all precincts All Precincts Presence in all Precincts Grounded on the value on 5 Last day campaigning Focus Team 1 Commitment, Loyalty and Professionalism Focusing on getting votes and for target voters to Well organized and professional 6 Well Organize Staff vote Activities staff. Sustaining and Maintaining of the Office and the 7 Headquarters Functional Office and HQ 1 Strategic Office and HeadquartersPROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 16 of 19 pages
  • 17. Identified Areas where to concentrate the Well versed on the geography and Geographical Targetting campaign efforts with territorial mapping of the area. continuous evaluation 8 Ensure 95% accuracy in targetting the voters Identified Strategic Sectors where to All sectors operating within the Sectoral Targetting concentrate the area are included. campaign efforts with continuous evaluation Professional conduct of targetting 9 Targetting the Voters 95% Accuracy List of names the voters. Professional should handle this 10 Setting of Goals 95% Accuracy Strat Plan one. Awareness of any Fully aware of the opposing candidates Professional should handle this 11 movements Knowing the opposing candidates movement from the one. other camp Implementing and Improving the Campaign Active participation of the core 12 Timeline Monitor clear implementation of the timeline Campaign Timeline group group Implementing and improving the Election Day Monitor the implementation of the Election Day Active participation of the core 13 Budget Budget Election Day Budget group group Monitoring the implementation of the Press Professional should handle this 14 Implementing and Improving the Press Strategy Strategy Press Strategy one. Endorsements & Support from Family, Relatives & Ensure conversion of endorsement 15 Friends converted to votes Endorsement actual converson to votes Votes to votes Responding to Supporters, Constituents and Responding to requests should be on going for 16 Voters Requests both the party and the campaign Requests Attended Ensure the spirit of volunteerism. 17 Fundraising Amounts Raised P300,000 dauly Ensure enough resources The campaign will have to constantly monitor how Book of Accounts well 18 Monitoring the Cash Flow the money is being spent maintained and reviewed Ensure the spirit of volunteerism.PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 17 of 19 pages
  • 18. Scheduling is done as needed. The campaign should develop a system for responding to Candidate should reach the traget 19 Scheduling the Candidate invitations and maintaining a schedule as soon as Well planned schedule voters. possible. Distribution of campaign materials to the Ensure that it will reach the target 20 Consume all campaign materials Barangays and Precincts Campaign materials voters. Ensure the participation of the 21 Door-to-Door or House-To-House Campaign Number of Houses Visited Target voters volunteers Display of Campaign and Propaganda Materials Release all Campaign Ensure that it will reach the target 22 near the polling places Strategic Areas with the campaign materusla materials voters. Active role of the professionals and 23 Preparing the GOTV Operation 95% Accuracy Target voters the core group 24 Mobilizing th e Precinct Leaders and supporter Number of Supporters per Precinct 51% per precinct Core Group and Para-Legal VI. POST CAMPAIGN PERIOD: AFTER MAY 13, 2013 ITEM ACCOUNTABLE NO. OBJECTIVES MEASURES TARGETS INITIATIVES PERSON Meetings shall strengthen team 1 Regular Meeting of the Core Group Regular Meeting Conducted Daily unity, professionalism, commitment, volunteerism, etc. Mobilize the Para-Legal to ensure protection of Professional should handle this 2 the votes Para-Legal Organized Daily one. 3 Deploy Watchers, Runners and Paralegal Ensure presence in all precincts All Precincts Presence in all Precincts Focusing on getting votes and for target voters to Well organized and professional 4 Well Organize Staff vote Activities staff. Sustaining and Maintaining of the Office and the 5 Headquarters Functional Office and HQ 1 Strategic Office and Headquarters Awareness of any Fully aware of the opposing candidates Professional should handle this 6 movements Knowing the opposing candidates movement from the one. other campPROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 18 of 19 pages
  • 19. Monitoring the implementation of the Press Professional should handle this 7 Implementing and Improving the Press Strategy Strategy Press Strategy one. The campaign will have to constantly monitor how Book of Accounts well 8 Prepare financial reports the money is being spent maintained and reviewed Ensure the spirit of volunteerism. Scheduling is done as needed. The campaign should develop a system for responding to Candidate should reach the traget 9 Scheduling the Candidate invitations and maintaining a schedule as soon as Well planned schedule voters. possible. 10 Submission of End reports Number of Supporters per Precinct 51% per precinct Core Group and Para-Legal 11 Payments to People and other obligations Ensure full payment 100% paid No complaints from the group Everyone of who Make the closing ceremony a 12 Recognition and Celebration Celebration supported shall join reminder that Legend: I. PRE-CAMPAIGN PERIOD: BEFORE FILING: JUNE 2012 TO AUGUST 2012 (Equivalent To 2 Months) II. PRE-CAMPAIGN PERIOD: AFTER FILING THE CERTIFICATE OF CANDIDACY AND BEFORE CAMPAIGN PERIOD III. CAMPAIGN PERIOD: THE FIRST 3O DAYS IN THE CAMPAIGN PERIOD IV. CAMPAIGN PERIOD: THE LAST 15 DAYS OF THE CAMPAIGN PERIOD V. ELECTION DAY: MAY 13, 2013 VI. POST CAMPAIGN PERIOD: AFTER MAY 13, 2013PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 19 of 19 pages