Prepared for Mobile Mindset<br />JUMPTAPThe leader in targetedmobile advertising<br />
2010: Industry Highlights<br />What we saw this year…<br />Growth<br />Google $1b mobile revenue<br />Apple $60m iAd commi...
“<br />Did You Know?<br />For the first time, and again last year, our mobile traffic actually exceeded our PC traffic on ...
Mobile Advertising is Rocking<br />Mobile Ad Spending Up Nearly 80% in 2010<br />Expected  to surpass<br />$1 billion in 2...
Continued Rise of Smartphones<br />
Rapid Growth of Android<br />
Location Based Advertising<br />Facebook Places launches<br />Foursquare Growth (2M+ users)<br />Jumptap nearly doubles GE...
2011 Predictions<br />Integrated reporting<br />One report for PC and Mobile<br />Mobile Commerce takes off<br />1/3 of ec...
Hardees Case Study<br />‘Name our holes’<br />2.21% CTR<br />561 respondents<br />Click to map<br />Click to video<br />Cl...
Hardees Case Study<br />
Leader in Targeted Mobile Ads<br />The Jumptap Network:<br /><ul><li>6B+ impressions and    63M users monthly
Ad targeting data from    138M profiles
Partnerships with ATT, Sprint    and others</li></ul>Product Vision <br />Jumptap has best  understanding of mobile audien...
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Jumptap Mobile Mindset

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  • Tech advances have made these tools available, now you’re going to see them integrated into the reporting structure across campaigns
  • Jumptap Mobile Mindset

    1. 1. Prepared for Mobile Mindset<br />JUMPTAPThe leader in targetedmobile advertising<br />
    2. 2. 2010: Industry Highlights<br />What we saw this year…<br />Growth<br />Google $1b mobile revenue<br />Apple $60m iAd commitments<br />Jumptap grew more than 150% vs. year ago<br />Acquisitions<br />Google bought AdMob<br />Apple bought Quattro<br />Velti bought MobClix<br />Advertisers<br />Brand advertisers embrace mobile<br />Category expansion<br />First year of up-fronts, many categories beginning to sell out<br />Record attendance at Mobile Ad Summit during Advertising Week<br />
    3. 3. “<br />Did You Know?<br />For the first time, and again last year, our mobile traffic actually exceeded our PC traffic on weekends.”<br />-John Zehr, Sep 3rd, 2010<br />SVP GM ESPN<br />
    4. 4. Mobile Advertising is Rocking<br />Mobile Ad Spending Up Nearly 80% in 2010<br />Expected to surpass<br />$1 billion in 2011<br />Only 2 independent mobile networks remain<br />Mobile will soon become primary internet access point, overtaking PCs<br />
    5. 5. Continued Rise of Smartphones<br />
    6. 6. Rapid Growth of Android<br />
    7. 7. Location Based Advertising<br />Facebook Places launches<br />Foursquare Growth (2M+ users)<br />Jumptap nearly doubles GEO inventory<br />Click to Maps unit gains popularity<br />
    8. 8. 2011 Predictions<br />Integrated reporting<br />One report for PC and Mobile<br />Mobile Commerce takes off<br />1/3 of ecommerce shoppers went to the mobile site first<br />½ of home furnishing buyers said mobile advertising influenced their purchase decision<br />Mobile Video takes center stage<br />4G drives non linear video consumption <br />First Mobile Video Upfront occurred in 2010<br />Mobile has separate line item in brand budgets <br />Clients realizing Mobile becoming primary access point for the Internet<br />Data key to mobile ad success<br />Relevance in Mobile hyper critical due to personal nature of medium<br />
    9. 9. Hardees Case Study<br />‘Name our holes’<br />2.21% CTR<br />561 respondents<br />Click to map<br />Click to video<br />Click to enter<br />
    10. 10. Hardees Case Study<br />
    11. 11. Leader in Targeted Mobile Ads<br />The Jumptap Network:<br /><ul><li>6B+ impressions and 63M users monthly
    12. 12. Ad targeting data from 138M profiles
    13. 13. Partnerships with ATT, Sprint and others</li></ul>Product Vision <br />Jumptap has best understanding of mobile audience<br />We are the Smart network, informed by audience data, targeting and analytics<br />We make it Simple for marketers, publishers and app developers to buy and execute with Jumptap<br />
    14. 14. Summary<br />Mobile Very simple<br />Less ads per page, and more relevant<br />More personal internet experience that is always on<br />If you believe in the Internet/Digital advertising – mobile is the next evolution<br />

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