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Jumptap Mobile Mindset
 

Jumptap Mobile Mindset

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  • Tech advances have made these tools available, now you’re going to see them integrated into the reporting structure across campaigns

Jumptap Mobile Mindset Jumptap Mobile Mindset Presentation Transcript

  • Prepared for Mobile Mindset
    JUMPTAPThe leader in targetedmobile advertising
  • 2010: Industry Highlights
    What we saw this year…
    Growth
    Google $1b mobile revenue
    Apple $60m iAd commitments
    Jumptap grew more than 150% vs. year ago
    Acquisitions
    Google bought AdMob
    Apple bought Quattro
    Velti bought MobClix
    Advertisers
    Brand advertisers embrace mobile
    Category expansion
    First year of up-fronts, many categories beginning to sell out
    Record attendance at Mobile Ad Summit during Advertising Week

  • Did You Know?
    For the first time, and again last year, our mobile traffic actually exceeded our PC traffic on weekends.”
    -John Zehr, Sep 3rd, 2010
    SVP GM ESPN
  • Mobile Advertising is Rocking
    Mobile Ad Spending Up Nearly 80% in 2010
    Expected to surpass
    $1 billion in 2011
    Only 2 independent mobile networks remain
    Mobile will soon become primary internet access point, overtaking PCs
  • Continued Rise of Smartphones
  • Rapid Growth of Android
  • Location Based Advertising
    Facebook Places launches
    Foursquare Growth (2M+ users)
    Jumptap nearly doubles GEO inventory
    Click to Maps unit gains popularity
  • 2011 Predictions
    Integrated reporting
    One report for PC and Mobile
    Mobile Commerce takes off
    1/3 of ecommerce shoppers went to the mobile site first
    ½ of home furnishing buyers said mobile advertising influenced their purchase decision
    Mobile Video takes center stage
    4G drives non linear video consumption
    First Mobile Video Upfront occurred in 2010
    Mobile has separate line item in brand budgets
    Clients realizing Mobile becoming primary access point for the Internet
    Data key to mobile ad success
    Relevance in Mobile hyper critical due to personal nature of medium
  • Hardees Case Study
    ‘Name our holes’
    2.21% CTR
    561 respondents
    Click to map
    Click to video
    Click to enter
  • Hardees Case Study
  • Leader in Targeted Mobile Ads
    The Jumptap Network:
    • 6B+ impressions and 63M users monthly
    • Ad targeting data from 138M profiles
    • Partnerships with ATT, Sprint and others
    Product Vision
    Jumptap has best understanding of mobile audience
    We are the Smart network, informed by audience data, targeting and analytics
    We make it Simple for marketers, publishers and app developers to buy and execute with Jumptap
  • Summary
    Mobile Very simple
    Less ads per page, and more relevant
    More personal internet experience that is always on
    If you believe in the Internet/Digital advertising – mobile is the next evolution