Harvesting Project Ideas

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We developed this presentation on our first week brainstorming together. This was our first collaboration with the final teams for my Design Expo class at ITP. This presentation was delivered on February 16.

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Harvesting Project Ideas

  1. 1. Harvesting Project Ideas Spring 2010 Tianwei Liu, Julio Terra Noah Waxman & Cindy Wong v
  2. 2. ASSIGNMENT GET TO KNOW EACH OTHER: Cindy, Julio, Noah, Tianwei IDENTIFY TWO AREAS: Explore WHY, WHO, HOW
  3. 3. IDEAS SOCIAL SAVING FARM BRIDGE
  4. 4. SOCIAL SAVINGS credit: alamosbasement via Flickr
  5. 5. SOCIAL SAVINGS EXPLORE: "Let's make saving money a fun, social activity for families" MOTIVATION: The Recession. The Fun Theory. Educational.
  6. 6. SOCIAL SAVINGS WHO IS OUR AUDIENCE: Primary: Family households with kids Research: Financial counselors and educators
  7. 7. RESEARCH WHAT WE NEED TO KNOW: Family saving needs, behaviors, and dynamics. Existing services, relevant games and incentive mechanisms.
  8. 8. RESEARCH HOW WE WILL DISCOVER: Market research and analysis Individual interviews with families
  9. 9. FARM BRIDGE
  10. 10. FARM BRIDGE EXPLORE: "Let's empower local farmers to retail their own procuce while giving urban-dwellers a greater sense of connection to the food they eat."
  11. 11. INSPIRATION:
  12. 12. FARM BRIDGE THE IDEA: • Web-Based platform • Social component to link like-minded folks at neighborhood level • Think etsy.com for farmers • Support existing CSAs (Community Supported Agriculture); encourage new CSAs to form • Provide flexibility for consumers
  13. 13. RESEARCH USER RESEARCH: • Local farmers & farmers' market • Undeserved Urban Communities (at both ends of socioeconomic scale) • Eco-Minded Consumers • Health-Conscious Consumers
  14. 14. RESEARCH
  15. 15. RESEARCH DEVELOPMENT: • food delivery models • current CSAs and farm-share organizers • C2C service provider study (e.g. eBay, Etsy) • marketing strategy for farmers • micro-level neighborhood social networking platform
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