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Presentation4

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This presentation compares the Bing search engine to Google search.

This presentation compares the Bing search engine to Google search.

Published in: Education

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  • 1. A Presentation By: Julinderpreet, Phil, Inger, and Sher
  • 2. Bing• Formerly known as Live search, Windows Live Search, and Msn Search.• Launched on June 3rd, 2009.• Owned by Microsoft.• Headed by CEO Paul Ballmer.
  • 3. Google• Launched on September 15, 1997.• Headed by CEO Larry Page.• Company founded on its search engine.• Owned 1% of the search engine market share in 2000 now owns 81% of the market share.
  • 4. Services (Google)• Docs• Images• News• Video• Google+: Social network.• Google Drive: store documents, photos, and videos.• Picasa: Image editing software.
  • 5. Services• Video• News• Maps• Translator• Shopping• Images
  • 6. Innovation (Google)• Pagerank Algorithm• Street View• Google Instant• Automatic weather• Automatic calculations
  • 7. Innovation• Search within Search• Playing videos within video search• Related searches for each search• Facebook likes added to search engine• Wikipedia added to search engine
  • 8. User ExperienceBased on PCWorld analysis of both search enginesCategory Google BingSearching for Info on 3/5 4/5specific sitesInformational Searches 5/5 3/5Transactional 4/5 5/5SearchesProduct Searches 4/5 4/5Spam 5/5 5/5Layout and Navigation 4/5 5/5Total 25/30 26/30
  • 9. Advertising• Bing is advertised as a decision based search• Promoted for its “superior” searches
  • 10. Advertising (Google)• Google does not promote their search engine.• Google runs 2/3 of the internet advertising.• Google is the most visited website in the world.
  • 11. Homepage FeaturesGoogle BingClean, uncluttered, Giant Picture whichsimple. slows down the website.Links to services Links to servicesimages, maps, Shopping, images,youtube, gmail. videos.Background Image Links to interestingFunction. places like Yellowstone Park.
  • 12. Conclusion• Google is the overall better search engine.• Google is constantly innovating and adding new features to its search.• Bing offers a unique experience.• Bing will continue to gain market share.
  • 13. Questions?Send your questions to: #bingoogle
  • 14. References/Linkshttp://www.techwyse.com/blog/internet-marketing/search-engine-market-share-august-2012/http://www.sweetspotmarketing.com/google-bing-in-algorithm-battle/http://www.ibtimes.com/top-search-innovations-google-slideshow-706179http://www.youtube.com/binghttps://twitter.com/i/#!/Julinderpreet/presentation-linkshttp://www.facebook.com/Binghttp://pinterest.com/philisotti/google-vs-bing/