Diving into Social Media San Diego Press Club February 24, 2009 www.twitter.com/juliewright

What is Social Media? Social Media is a Process. It’s connecting with real people. It’s listening, sharing, contributing and giving feedback. It’s using Internet or mobile tools to make the connection. It’s real-time. Andrew Nystrom , senior producer, social media at the L.A. Times @LATimesNystrom VIA Twitter: “ There's no 1*right* way to use Twitter or other Social media outlets. Watch, listen, ask around, make new friends, then find your own groove.”

Social Media is a Process.

It’s connecting with real people.

It’s listening, sharing, contributing and giving feedback.

It’s using Internet or mobile tools to make the connection.

It’s real-time.

Professionally, it’s… In 140 characters or less, it’s… In pictures, it’s… Musically, it’s… It’s also the places you go… And the things people like…. Lastly, it’s the stories and ideas that you share…

of companies that say it’s extremely important for their agencies to understand social media strategies. http://blogs.zdnet.com/feeds/?p=512 Survey by @mediaphyter 78% Why is all this necessary? Our virtual and physical social networks are becoming more influential.

Interested in hearing from others how I might use it better? Group my friends by: San Diego Vancouver Media & Social Media Gurus All Consolidate my social media activity into one feed Update my profile & contact info Stay connected & find people Ask questions & provide answers

Interested in hearing from others how I might use it better?

Group my friends by:

San Diego

Vancouver

Media &

Social Media Gurus

All

Consolidate my social media activity into one feed

Update my profile & contact info

Stay connected & find people

Ask questions & provide answers

How Do Media Use These Tools? 75% read blogs and use social media to research stories Find sources quickly

75% read blogs and use social media to research stories

Find sources quickly

San Diego media on Twitter: @dodgemedlin – UT Assistant News (Also on Flickr at markdm) @RickyWhy – local gov’t editor at UT @ninagarin – UT Street reporter @drolland – CityBeat editor @ericwolff – CityBeat, reporter @catherine739 – NBC 7/39 anchor @carondg – of course! @lcaloh – KPBS convergence editor @tmack01 – KNSD photographer @helenchang – SDNN business editor San Diego news feeds on Twitter: @sdut @utstreet @sdbackyard @kpbsnews @nbcsandiego @10news @sandiego6 @sdcitybeat @SDSU_NewsTeam @bizsandiego @sdbloggers

@dodgemedlin – UT Assistant News

(Also on Flickr at markdm)

@RickyWhy – local gov’t editor at UT

@ninagarin – UT Street reporter

@drolland – CityBeat editor

@ericwolff – CityBeat, reporter

@catherine739 – NBC 7/39 anchor

@carondg – of course!

@lcaloh – KPBS convergence editor

@tmack01 – KNSD photographer

@helenchang – SDNN business editor

Resources: Connect with Journalists Follow by example: @anamariecox (75K) – Snarky White House correspondent @ricksanchezcnn (56K) – CNN on-air personality incorporates Twitter into his reports. Facebook fan page has 151K fans. @newmediajim (23K) – NBC News cameraman and blogger @mathewi (6K) – Communities manager, Globe & Mail @LATimesNystrom (2.3K) – Senior producer, social media, LA Times @bridgetcarey (629) – Miami Herald tech reporter, engages her readers directly and is fun (watch her go ‘Christian Bale’) Journalism & Social Media blogs: http://eatsleeppublish.com/twitter-to-journalists-heres-how-its-done/ http://beatblogging.org/2009/02/16/leaderboard-for-week-2-16-2009-access-edition/ http://mediageeks.ning.com/ Social Media / Journalism jobs: http://webstrategy.jobamatic.com/a/jbb/find-jobs? – SocMed jobs @ themediaishuntn / @ themediaishirin – Media jobs http://spot.us/pages/about#faq_reporter – New journalism model

Follow by example:

@anamariecox (75K) – Snarky White House correspondent

@ricksanchezcnn (56K) – CNN on-air personality incorporates Twitter into his reports. Facebook fan page has 151K fans.

@newmediajim (23K) – NBC News cameraman and blogger

@mathewi (6K) – Communities manager, Globe & Mail

@LATimesNystrom (2.3K) – Senior producer, social media, LA Times

@bridgetcarey (629) – Miami Herald tech reporter, engages her readers directly and is fun (watch her go ‘Christian Bale’)

Journalism & Social Media blogs:

http://eatsleeppublish.com/twitter-to-journalists-heres-how-its-done/

http://beatblogging.org/2009/02/16/leaderboard-for-week-2-16-2009-access-edition/

http://mediageeks.ning.com/

Social Media / Journalism jobs:

http://webstrategy.jobamatic.com/a/jbb/find-jobs? – SocMed jobs

@ themediaishuntn / @ themediaishirin – Media jobs

http://spot.us/pages/about#faq_reporter – New journalism model

Go Mobile Set up your account to send/receive from your phone (email photos, text updates) Commit Don’t put a toe in the water and expect to create more than a ripple. Dive in. Serve Your Community before Yourself Communication is a dialogue. Listen and be generous with feedback. Just Do It Experience is your best teacher. It’s Where the Jobs Are Do I really need to say more? Thanks and let’s connect: Blog : wrightoncommunications.blogspot.com Twitter: twitter.com/juliewright LinkedIn: linkedin.com/in/julieawright Email: [email_address] Closing Thoughts www.wrightoncomm.com

Go Mobile

Set up your account to send/receive from your phone (email photos, text updates)

Commit

Don’t put a toe in the water and expect to create more than a ripple. Dive in.

Serve Your Community before Yourself

Communication is a dialogue. Listen and be generous with feedback.

Just Do It

Experience is your best teacher.

It’s Where the Jobs Are

Do I really need to say more?

Thanks and let’s connect:

Blog : wrightoncommunications.blogspot.com

Twitter: twitter.com/juliewright

LinkedIn: linkedin.com/in/julieawright

Email: [email_address]