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Social Media For Community Leaders Ss

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  • + juliewright Julie Wright 6 months ago
    Thanks John. Glad to get the feedback. It was one of the best groups I’ve presented to because of the quality of the discussion that followed at the end of the day. I truly appreciated the experience. And thanks for your feedback. See you on LinkedIn and Twitter... ;-)
  • + guestb4f28e guestb4f28e 6 months ago
    Julie~ that was an excellent presentation you delivered yesterday for the Cal State University San Marcos’ Leadership North County session. Thank you for sharing this slide show, too.

    John Thill
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Notes on slide 1

AGENDAY –1- give you background on social media trends and tools2 – talk about some specific examples3 – point you to resources 4 – invite you to connect and use me as a resource too

9.3 million unique visitors in March—17 in April!

200 million monthly users

200 million monthly users

200 million monthly users

200 million monthly users

Start a profile (photo, bio, friends)Become a fan (i.e. IEEE)Join a group (i.e. Electronics, Six Sigma)Create co or tech page or group (e.g. RoHS, San Diego green electronics)

Start a profile (photo, short bio, choose to follow people)Participate (share links to articles, blog posts, product news, photos; ReTweet things you like; reply; use #hashtags – like for conferences)Experiment (try tools, find what works for you)

Start a profile and Update it… complete it – add your blog, Tweets and other results; Create a company page….Participate (update your status, comment on others, answer Questions, pose Questions, recommend people, join groups, start discussions, submit news… Create a group!)Search (link to others, subscribe and get access to customers’ contact info…)

How long would it take a small rural broadband provider and software company to reach analysts, policy makers, pundits, media, major carriers, and elected officials with its message? How about a couple weeks. This program was begun mid-March—less than 60 days ago. 544 Twitter followers, over 100 in the LinkedIn Grp, a comped pass to next week’s Tech Policy summit being led by Geoff Daily of App-Rising.com and Steven Wildstrom of Business Week, a two hour interview with Wall Street Journal, an interview with USA Today, many blog posts and ReTweets and an awareness of who RidgeviewTel is and what it stands for: Rural Broadband.

Favorites, Groups & Events

Social Media For Community Leaders Ss - Presentation Transcript

  1. Social Media for Community Leaders Leadership North County May 21, 2009 Julie Wright, President www.twitter.com/juliewright
  2. Who’s using Twitter? #1 Twitter demographic? • 18-24 • 25-34 • 35-44 • 45-54 • 55-64 Survey says? … 45-54! 9.3 million unique US users/Mar 17 million unique US users/Apr www.twitter.com/juliewright
  3. Who’s getting on Facebook? 200 million users 104 million visitors/mo www.twitter.com/juliewright
  4. Who’s using LinkedIn? Plaxo? LinkedIn use has more than doubled in the past year. www.twitter.com/juliewright
  5. Social media is influential … • More people turn to family, friends, cow orkers, social /virtual networks, and blogs for info. •Mass media influence flat or shrinking. www.twitter.com/juliewright
  6. Trend in social vs traditional media • As social media grows, traditional media shrinks: •Christian Science Monitor: now online, prints 1/wk •Rocky Mountain News, Denver: closed •Seattle Post-Intelligencer: closed •LA Times, Chicago Tribune: bankrupt, for sale •San Diego Union-Tribune: shell of former self •Today’s Local News: closed •Décor & Style: closed www.twitter.com/juliewright
  7. Social media spreads ideas/opinions… www.twitter.com/juliewright
  8. So What is Social Media? It’s a Process. • New, efficient way to get a lot of things done: • Professional development / being in the know • Expanding network / influence • Community outreach / involvement • Sharing / publicizing your news directly • Fundraising • Business Development / Marketing
  9. Social Media Tools Becoming more professional with company pages or group pages: • Start a profile • Become a fan • Join a group • Create co or tech page or group • Comment, upload links / events, etc. • 500 results for N. County
  10. Social Media Tools 35% of users Tweet only during business hours: • Start a profile • Participate • Experiment
  11. Social Media Tools Connects professionals specifically: • Start profile • Participate • Search/Connect • N. San Diego: • 6,300 people • 15 groups
  12. Social Media Tools •Consolidates all your social media activity into a feed. •And your friends’ activity too.
  13. Case #1: Build Community in 6 Wks or Less (Agency program for client) Target and reach more people farther, faster
  14. Case #2: This Presentation I shared it BEFORE…
  15. Case #2: This Presentation, cont’d… I shared it DURING….
  16. Case #2: This Presentation, cont’d And I will share it AFTER… 100s of people will see it…
  17. Social Media Resources •Sample social media policies: •http://123socialmedia.com/2009/01/23/social-media-policy-examples/ •San Diego media on Twitter: •http://wrightoncommunications.blogspot.com/2009/03/san-diego- media-on-twitter-part-ii.html •Twitter tools: •http://wrightoncommunications.blogspot.com/2009/03/tools-for- twittering.html •San Diego Bloggers: •http://blog.meetup.com/403/members/
  18. Closing Thoughts Thanks and let’s connect: Blog: wrightoncommunications.blogspot.com Twitter: twitter.com/juliewright LinkedIn: linkedin.com/in/julieawright Email: jwright@wrightoncomm.com Cocktails: www.wrightoncomm.com

+ Julie WrightJulie Wright, 6 months ago

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