Social Media & B2B Marketing Del Mar Electronics Show May 7, 2009 Julie Wright, President www.twitter.com/juliewright

Who’s using Twitter? #1 Twitter demographic? 18-24 25-34 35-44 45-54 55-64 Survey says? … 45-54! 9.3 million unique users/mo www.twitter.com/juliewright

#1 Twitter demographic?

18-24

25-34

35-44

45-54

55-64

Survey says? … 45-54!

9.3 million unique users/mo

Who’s using Facebook? www.twitter.com/juliewright 200 million

Who’s using LinkedIn? Plaxo? www.twitter.com/juliewright LinkedIn use has more than doubled in the past year.

Social media is influential too… www.twitter.com/juliewright Increasingly, people are turning to their virtual / physical networks for information / recommendations

Increasingly, people are turning to their virtual / physical networks for information / recommendations

Social media is influential too… www.twitter.com/juliewright Example – the manufacturer responded directly

Example – the manufacturer responded directly

What is Social Media? Social Media is a Process. New, efficient way to get a lot of things done: Professional development / being in the know Expanding network / influence Recruiting talent Troubleshooting / problem solving Customer service Business Development / Marketing

Social Media is a Process.

New, efficient way to get a lot of things done:

Professional development / being in the know

Expanding network / influence

Recruiting talent

Troubleshooting / problem solving

Customer service

Business Development / Marketing

Social Media Tools Becoming more professional with company pages or group pages: Start a profile Become a fan Join a group Create co or tech page or group Comment, upload links / events, etc.

Becoming more professional with company pages or group pages:

Start a profile

Become a fan

Join a group

Create co or tech page or group

Comment, upload links / events, etc.

Social Media Tools 35% of users Tweet only during business hours: Start a profile Participate Experiment

35% of users Tweet only during business hours:

Start a profile

Participate

Experiment

Social Media Tools Connects professionals specifically: Start profile Participate Search 475 Groups!

Connects professionals specifically:

Start profile

Participate

Search

Social Media Tools Visuals to tell your story: Need to showcase your LED technology? 7.5 million views for SAMSUNG…

Visuals to tell your story:

Social Media Tools Consolidates all your social media activity into a feed. And your friends’ activity too.

Consolidates all your social media activity into a feed.

And your friends’ activity too.

Case #1: Customer Service/CRM Co’s using Twitter 17Xs more likely to improve customer satisfaction – Aberdeen Group Frank Eliason is just one of 30K CSRs at Comcast Via Twitter, he and his team have resolved 21K issues “ Early warning system” E.g.: http://search.twitter.com/search?q=comcast++sucks Salesforce.com integrating Twitter into CRM module

Co’s using Twitter 17Xs more likely to improve customer satisfaction – Aberdeen Group

Frank Eliason is just one of 30K CSRs at Comcast

Via Twitter, he and his team have resolved 21K issues

“ Early warning system”

E.g.: http://search.twitter.com/search?q=comcast++sucks

Salesforce.com integrating Twitter into CRM module

Case #2: Industry Leadership Karen Bartleson – Author of “The Standards Game” blog; works for Synopsis. 2,100 RSS feed subscribers to her blog Uses her blog and Twitter to “build community,” generate feedback, and lead industry discussion on standards. Standards are ‘political’ and not just technical A leader in the EDA and semiconductor industry

Karen Bartleson – Author of “The Standards Game” blog; works for Synopsis.

2,100 RSS feed subscribers to her blog

Uses her blog and Twitter to “build community,” generate feedback, and lead industry discussion on standards.

Standards are ‘political’ and not just technical

A leader in the EDA and semiconductor industry

Case #3: Industry Leadership

Case #4: Influence in 6 Weeks or Less Reach new prospects farther, faster than ever

Reach new prospects farther, faster than ever

Go Mobile: instant and on the fly using your handheld Commit: don’t just put a toe in the water; go for it Serve Your Community before Self: be generous and listen Just Do It: experience is your best teacher. Seize the opportunity. Thanks and let’s connect: Blog : wrightoncommunications.blogspot.com Twitter: twitter.com/juliewright LinkedIn: linkedin.com/in/julieawright Email: [email_address] http://www.slideshare.net/juliewright Closing Thoughts www.wrightoncomm.com

Go Mobile: instant and on the fly using your handheld

Commit: don’t just put a toe in the water; go for it

Serve Your Community before Self: be generous and listen

Just Do It: experience is your best teacher. Seize the opportunity.

Thanks and let’s connect:

Blog : wrightoncommunications.blogspot.com

Twitter: twitter.com/juliewright

LinkedIn: linkedin.com/in/julieawright

Email: [email_address]

http://www.slideshare.net/juliewright