Group project instructions

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Group project instructions

  1. 1. Group Project Instructions
  2. 2. Assignment• Choose a group with 3-5 students.• You need to create a new product that wouldbe marketed through a well-known company,and write a 7-10 page marketing plan.• For example, you might design a new type ofshoe to be marketed through Nike.
  3. 3. Paper Format• Title page• Executive summary• Table of Contents• Product (Describe the product, why it wouldbe successful, competitive advantage)• Major Competitors (Describe 2-3 productsthat would be close competitors)
  4. 4. • Pricing• Product Distribution• Promotions and Advertising (see followingrequirements for this section)
  5. 5. Class Presentation• Presentation should be about 10 minutes longand use powerpoint.• Everyone in the group should speak.• You should present your plan, including youradvertising strategy and advertisement.
  6. 6. Advertisement• You need to make a one-minute ad to show tothe class.• You can choose almost any format to presentthis to the class. I would probably prefer avideo, but you could also use powerpoint oract it out like a skit.• In the paper, tell me your advertising strategy.• It should contain the following components:
  7. 7. Advertising Strategy• Problem/Opportunity to be addressed by thecampaign• Objectives• Target Audience• Message/slogan• What media/events/PR would yourecommend?

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