Social media and pr presentation

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Social media and pr presentation

  1. 1. THE IMPACT OFSOCIAL MEDIA ONPUBLIC RELATIONSNew communication mediums for internal and externalpublics
  2. 2. 2012 figures
  3. 3. go/socialmediaThe COE combines employee empowerment withaccountability and enthusiasm with strategic alignmentSocial Media Policy• Mandatory for all employees• Balances the needs of the company with those of thecommunities we seek to influence and our employees• Adheres to FTC (Federal Trade Commission) guidelines• BlackBerry takes violations very seriouslyTraining• Equips employees with a solid understanding of social mediapolicy and the skills you need to succeed using social media• Transparency and authenticity• Do not respond to: Press, negative criticism, sensationalposts, investment community, corporate/legal issues, serviceoutages, leaked product news, partnerships, product/serviceissuesThe Centre of Excellence & the Social Media Policy
  4. 4. Have You Voted Yet?
  5. 5. Facebook Insights:
  6. 6. Social Media Campaign Web
  7. 7. Questions???

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