A leading online provider of health, beauty, vision, and pharmacy products.
Portfolio of brands includes: drugstore.com, Beauty.com, and VisionDirect.com.
Provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 45,000 products at competitive prices.
Social Medias: Twitter, Facebook, and Youtube Educating customers on the value of shopping online Opportunities & Challenges
Listen, respond and create value Twitter Youtube Facebook
Facebook Strategy for Connect with existing customers Interaction with customers Special Offers & Give Aways Again, listen, respond, and create value.
Twitter Strategy for Promotional deals and specials announcements Responding to feedbacks Keeping track of followers Listen to what customers want
YouTube Strategy for Video demonstrations on product Products review from customers Customers experiences with products
Metrics of Success – Key and Direction to Success Daily Story Feedback; track how often fans click “like” and comment on the status updates. Look at Klout; instead of paying attentions to the numbers of followers. Measuring the total active size of Social Total Online Community Size, Monthly Referred Traffic to Site, and Social Monthly Impression.
BUDGET TIMELINE Seasonal Peaks includes winter holidays and summer Promotion deals and Special offers every month, especially in December and June Budget & Timeline for
Goals to Success in Social Medias Listen to Feedback Respond to Feedback Create Value