Drugstore.com
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New Media Drivers License Final Presentation

New Media Drivers License Final Presentation

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  • 1. By: Julie Vuong
  • 2. About
    • A leading online provider of health, beauty, vision, and pharmacy products.
    • 3. Portfolio of brands includes: drugstore.com, Beauty.com, and VisionDirect.com.
    • 4. Provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 45,000 products at competitive prices.
  • Social Medias: Twitter, Facebook, and Youtube
    Educating customers on the value of shopping online
    Opportunities & Challenges
  • 5. Listen, respond and create value
    Twitter
    Youtube
    Facebook
  • 6. Facebook Strategy for
    Connect with existing customers
    Interaction with customers
    Special Offers & Give Aways
    Again, listen, respond, and create value.
  • 7. Twitter Strategy for
    Promotional deals and specials announcements
    Responding to feedbacks
    Keeping track of followers
    Listen to what customers want
  • 8. YouTube Strategy for
    Video demonstrations on product
    Products review from customers
    Customers experiences with products
  • 9. Metrics of Success – Key and Direction to Success
    Daily Story Feedback; track how often fans click “like” and comment on the status updates.
    Look at Klout; instead of paying attentions to the numbers of followers.
    Measuring the total active size of Social Total Online Community Size, Monthly Referred Traffic to Site, and Social Monthly Impression.
  • 10. BUDGET
    TIMELINE
    Seasonal Peaks includes winter holidays and summer
    Promotion deals and Special offers every month, especially in December and June
    Budget & Timeline for
  • 11. Goals to Success in Social Medias
    Listen to Feedback
    Respond to Feedback
    Create Value