THE PROBLEMThere is a profound disconnect between what and how studentsare taught in schools today, versus what the world demands ofthem and what motivates them to think and perform innovatively. VS.
WHY?Traditional schooling with its emphasis Open online courseware succeeds inon knowledge transmission and preparation for providing access to content but fails to engage learnershigh-stakes tests leaves little room for hands-on in ways that promote active, creative learning andlearning, creative collaboration, and real-world innovative thinking.problem solving.
THE SOLUTION:Breaker will create a generation of change agents designingenvironmentally and economically sustainable solutions.
THE BREAKER PROCESS 1 VISIONARY poses a CHALLENGE2 TEAM of interdisciplinary 18-24 year-olds spend three months Designing a service or product solution with help from 3 DESIGN professionals and supported by 4 game-changing COMPANIES
CASE STUDYBreaker’s Urban Agribusiness Challenge | NYC March- May 2012 1 2 3 4 5 DESIGN PROCESS + ENTREPRENEURIAL TOOLKITKenyatta James He receives a He begins a He receives He becomes thea community call to action by hands-on learning feedback and co-founder of Farmorganizer, HS drop Majora Carter process to develop guidance from Blocks, a portable,out. Finds Breaker to design an a commercially Breaker’s network modular raised bedthrough Uncollege affordable, viable solution: of design and growing system.group on scalable product business experts.Facebook. Applies or service for RESEARCHto the UrbanAg Urban SYNTHESIZEChallenge. Joins Agribusiness.the NYC-based IDEATEteam. BUILD TEST EVALUATE REFLECT TWEAK
BREAKER PROJECTS + PRODUCTSFuture of MOBO Othe BookChallengeMay-August 2011UrbanAgribusinessChallengeJanuary-April 2012Tech for CivicEngagementChallengeMay-August 2012
BREAKER 2.0Building on the success of three Breaker challenges, we’reexpanding to additional sites through a blended learning platformthat combines curated content organized around specific challengesand supported by Breaker-trained facilitators in local, hands-on,collaborative teams.Online content + local collaborative teamwork = blended learning
BREAKER 2.0Part 1: Online Industry Entrepreneur Expert Visionary DesignerWeekly curated Live video chat Ongoing Q&Acontent across with one of Forumfour consistent the four weeklysectors experts
BREAKER 2.0Part 2: OfflineInterdisciplinary Housed within an Breaker-trainedteams, by incubator, facilitatorsapplication, accelerator, ororganized around co-working spacea specificchallenge inan emergingindustry
WHY WE’RE DIFFERENTProven ability to attract world-class expertsClay Shirky, author Robert Winslow, QLabsJake Barton, Local Projects Mike Brown, AOL VenturesBart Haney, fuseproject Brandy Fowler, Doblin/MonitorTom Uglow, Google Creative Lab Cobie Everdell, frog designRyan Jacoby, IDEO Liz Burlow, Burlix StudiosDickson Despommier, author Charlie Melcher, Melcher MediaRoss Martin, MTV Jeremey Heimans, PurposeBritta Riley, Window Farms and many others...Proven ability to assemble diverse teams of young talent andfacilitate collaboration across differencesEighteen year-old gap year studentmeets third-year interior design studentmeets Morgan Stanley traineemeets slam poet...
COMPETITORSOpen Design Youth Incubators/Courseware Programs Empowerment EntrepreneurshipSKILLSHARE D.SCHOOL AT STANFORD FUTURE PROJECT UNREASONABLE INSTITUTECOURSERA DSI AT SVA BOLD ACADEMY TECHSTARS BOSTONUDACITY DESIGN FOR AMERICA Generic skill-building STARTUP SCHOOL and networking orgsLocal, offline meetups Serve matriculated FOUNDER LABS with a focus on theare study groups not students only. individual above group THIEL FELLOWSaction groups. collaborations. Attract self-identified startup types. Overlook a more diverse talent pool to feed the startup ecosystem. Business solutions, not necessarily social solutions.
SUCCESS1: Adoption of the ModelThe NYC team trains facilitators to lead projects in their respective cities using the blended learning platform.As facilitators become more adept, they use the Breaker platform to create their own challenges and, onceapproved, begin leading additional sites in that challenge area. Lisbon Kiev Amman Dubai Amsterdam New Delhi London Hometeam NYC Doha Moscow Lima Los Angeles Providence Brasília San Diego Caracas Detroit Santiago
SUCCESS2: Participants of Breaker create a portfolio of evidencedemonstrating their competency across eight domains. A BreakerMasters Certificate signifies to employers candidates equipped withessential skills for the 21st century marketplace.collaboration across networks accessing and analyzing informationa bias toward action and experimentation effective oral and written communicationagility and adaptability curiosity and imaginationcritical thinking and problem solving associative or integrative thinking
SUCCESS3: Initiatives funded and changing the world born out ofBreaker challenges each year
THREE YEAR PLANYear One Year Two Year ThreeSOLIDIFY EXPANSION SOLIDIFY PARTNERSHIPS STRENGTHEN BREAKER BRAND• Disseminate Manual • Expand recruitment effort for • Breaker recognized as the participants and facilitators go-to program for social-• Virtually train 4 facilitators in 4 cities (already identified) • Add 10 new project sites entrepreneurship education globally • Breaker portfolios integrated• Offer a 3+ day NYC-based training supplement • Continue facilitator training into professional networking sites. Industries recognize• Establish relationships with • Announce annual Breaker Breaker certification. local incubators product competition: 10k award • Add 20 new project sites• Build digital platform • 210+ students served locally globally• Capture and curate content • 100,000+ served via online • Convene the Breaker alumni for one 12 week challenge content network with other social (topic TBD) • 1/3 of resulting products form entrepreneurship networks• Launch Breaker Programs in companies • New challenge developed and 4 cities • Capture and curate content in uploaded by first facilitator• 1/4 resulting products form a new challenge area • HQ releases third challenge companies • Develop a facilitator resource/ • 510 students served locally• 60 students served locally social hub • 250,000+ students served via online content
WHAT WE NEEDBuild the digital Gather the digital Build partnershipsplatform assets with ExpertsDisseminate the Train the Breaker Set upBreaker Manual facilitators infrastructure