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From Twitter World to Twitter Universe A Social Media Marketing Strategy for the Social Media Giant
Fighting Fire With FireIf Twitter is already a social media giant, then why use social media to market thebrand?With over 500 million active users and estimated to be worth $1 billion in 2014,Twitter is indeed a social media giant. But why not increase our firm grip in the socialmedia world? We want to bring in new users and companies and expand the Twitterbrand. To do this, we will use social media and the power of the internet and geteveryone tweeting and talking about Twitter. We don’t just want to welcome our users to the World of Twitter, we will introduce them to the Twitter Universe.
Target Tweeters Our target tweeters (or target audience) thatTwitter is trying to reach through this strategy:• New Users• Potential Users• Businesses
Marketing on Twitter• Businesses – @TwitterAds – Show successful businesses that already advertise on the site. • Trending topics • Promoted Also on the login page we should create a tab that will direct businesses to the advertise on the Twitter page and @TwitterAds. This will be a great way to show businesses how easy and beneficial it is to advertise using Twitter and help bring them in to use the site.• New & Potential Users – Image and logo – Simplified
Marketing onTwitter should create a small campaign that features a 30 second commercialthat is advertised on YouTube before videos are played. Google+ had some really great advertising commercials and I believe Twitter could benefit from a similar campaign.The ad would have to not only mention what it is and how it operates but alsothat businesses can successfully advertise on Twitter as well. This will get the word out about Twitter to people that may have notheard of it or do not have accounts yet.
Tweets To Go – The Free Mobile App • New & Potential Users • Download app • Easy to use • Businesses • Pay to advertise • Search terms • Promotions
Internet Marketing• Tweeting news articles• Businesses are encouraged to market their “hash tags” and Twitter names and use them on their websites, emails, etc.• Blogs – Expanding to blogs that deal with advertising of businesses large or small – Comments & links• Success page
Budget• Because Twitter is still privately owned, information regarding their earnings and revenue has not been released since 2009 when the information was hacked. Since then, most information is estimated and predicted.• Twitter is estimated to have a revenue of $1 billion in 2014.• We are looking to spend 10-12% of revenue on this digital marketing campaign with a greater portion of that percentage going toward marketing on YouTube.• Maintenance to site would cost very little and would only require time.• In order to have Twitter mentioned in blogs and comments, we will use employees and/or interns to go on blogs and comment, etc.