0
#Big Data
Little Data
Cardboard Box
Modern media is made of numbers                  It’s right that numbers are important
Numbers make up all the digital   information out there        A billion Facebook connections
400 million Tweets per day
And all theMEGALOLZ
Data can act as a force for good
Data can help him figure that out!
AttributionImpressions     Modelling  Views               Purchases  Reach               Conversions  Clicks              ...
What about the 80% of media spend   that does not use cookies?       Surely that’s having some                effect?
If you only ever look within your data for improving acampaign’s performance, you will only ever change the               ...
The single most important data source   is within the client’s own system       Not just looking at this    Internet      ...
But thisAll factors          Sales
Businesses who demystify that magic box ofdata, and get to a point of holistic attributionby looking inwards will be the o...
We, as agencies, need to help them do that
Big data
Upcoming SlideShare
Loading in...5
×

Big data

237

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
237
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Big data"

  1. 1. #Big Data
  2. 2. Little Data
  3. 3. Cardboard Box
  4. 4. Modern media is made of numbers It’s right that numbers are important
  5. 5. Numbers make up all the digital information out there A billion Facebook connections
  6. 6. 400 million Tweets per day
  7. 7. And all theMEGALOLZ
  8. 8. Data can act as a force for good
  9. 9. Data can help him figure that out!
  10. 10. AttributionImpressions Modelling Views Purchases Reach Conversions Clicks Pathway toAcquisitions Conversion
  11. 11. What about the 80% of media spend that does not use cookies? Surely that’s having some effect?
  12. 12. If you only ever look within your data for improving acampaign’s performance, you will only ever change the size of each slice 100 Things 100 Things Search Search Display Display VOD VOD Affiliates Affiliates 100 Things Search Display VOD Affiliates
  13. 13. The single most important data source is within the client’s own system Not just looking at this Internet Sales media
  14. 14. But thisAll factors Sales
  15. 15. Businesses who demystify that magic box ofdata, and get to a point of holistic attributionby looking inwards will be the ones who will understand not only which 50% of their marketing budget works, but all 100%
  16. 16. We, as agencies, need to help them do that
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×