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11 Free Marketing Strategies to Try Today   Lindsay Sarin, Andrea Snyder & Julie Strange
This session’s hash:      #STIMiLThe conference hash:         #
Have you showered recently?
Start with a goodfoundationRenovate whennecessaryPerform constantmaintenance
Start with a good foundation
1. Assess: Know Where You Stand
HOW?!• Start with the Staff• Look at the numbers• And…
Ask the User!!!
Sometimes the truth hurts…
Figure out whatyou need toassess.
2. Create a Blueprint
Know Your Goals• Where you want to end up?• Use what you know.• Think big. Start small.
Visualize where you wantto end up. What do yourgoals look like?
3. Clear the Decks
Examine the things youlike from others’ andfigure out the elements oftheir success. Replicate.
4. Create Your Message
Keep the Message Simple                      You Belong @                       Your Library   Turn to us. The choices wil...
Right person. Right place.        Right time.
Cut 60%of the words
5. Reduce Pain
Use your library like acustomer and pay attentionto the little ways you canmake a big difference.
Renovate when necessary.
6. Be Brave
Brainstorm for 1 min withyour neighbor.No idea is too crazy!
7. Give people something to do
Rewrite an oldmessage inactive language.
8. Steal Ideas
Immerse yourself insomething outside yourcomfort zone.Pay attention whileyou’re there.
9. Get into the Community
Get offYourAss!
1. Create elevatorspeeches2. Keep your librarianbrain on at all times.
BONUS TIP: ifttt.com
Perform constant maintenance.
10. Assess the Results
Debrief after everything.Learn.
11. Build a toolkit
Decide what youwant in your toolkitand build it!
Lindsay Sarin                                      lcsarin@gmail.com                                      @lcsarin        ...
Photo CreditsShower Shot: http://www.flickr.com/photos/dieselbug2007/370557683/Baltimore: http://www.flickr.com/photos/sid...
Steal These Ideas: 11 Free Marketing Strategies You Can Try Today
Steal These Ideas: 11 Free Marketing Strategies You Can Try Today
Steal These Ideas: 11 Free Marketing Strategies You Can Try Today
Steal These Ideas: 11 Free Marketing Strategies You Can Try Today
Steal These Ideas: 11 Free Marketing Strategies You Can Try Today
Steal These Ideas: 11 Free Marketing Strategies You Can Try Today
Steal These Ideas: 11 Free Marketing Strategies You Can Try Today
Steal These Ideas: 11 Free Marketing Strategies You Can Try Today
Steal These Ideas: 11 Free Marketing Strategies You Can Try Today
Steal These Ideas: 11 Free Marketing Strategies You Can Try Today
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Steal These Ideas: 11 Free Marketing Strategies You Can Try Today

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Given at Computers in Libraries (DC) in 2012

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Transcript of "Steal These Ideas: 11 Free Marketing Strategies You Can Try Today"

  1. 1. 11 Free Marketing Strategies to Try Today Lindsay Sarin, Andrea Snyder & Julie Strange
  2. 2. This session’s hash: #STIMiLThe conference hash: #
  3. 3. Have you showered recently?
  4. 4. Start with a goodfoundationRenovate whennecessaryPerform constantmaintenance
  5. 5. Start with a good foundation
  6. 6. 1. Assess: Know Where You Stand
  7. 7. HOW?!• Start with the Staff• Look at the numbers• And…
  8. 8. Ask the User!!!
  9. 9. Sometimes the truth hurts…
  10. 10. Figure out whatyou need toassess.
  11. 11. 2. Create a Blueprint
  12. 12. Know Your Goals• Where you want to end up?• Use what you know.• Think big. Start small.
  13. 13. Visualize where you wantto end up. What do yourgoals look like?
  14. 14. 3. Clear the Decks
  15. 15. Examine the things youlike from others’ andfigure out the elements oftheir success. Replicate.
  16. 16. 4. Create Your Message
  17. 17. Keep the Message Simple You Belong @ Your Library Turn to us. The choices will surprise you.
  18. 18. Right person. Right place. Right time.
  19. 19. Cut 60%of the words
  20. 20. 5. Reduce Pain
  21. 21. Use your library like acustomer and pay attentionto the little ways you canmake a big difference.
  22. 22. Renovate when necessary.
  23. 23. 6. Be Brave
  24. 24. Brainstorm for 1 min withyour neighbor.No idea is too crazy!
  25. 25. 7. Give people something to do
  26. 26. Rewrite an oldmessage inactive language.
  27. 27. 8. Steal Ideas
  28. 28. Immerse yourself insomething outside yourcomfort zone.Pay attention whileyou’re there.
  29. 29. 9. Get into the Community
  30. 30. Get offYourAss!
  31. 31. 1. Create elevatorspeeches2. Keep your librarianbrain on at all times.
  32. 32. BONUS TIP: ifttt.com
  33. 33. Perform constant maintenance.
  34. 34. 10. Assess the Results
  35. 35. Debrief after everything.Learn.
  36. 36. 11. Build a toolkit
  37. 37. Decide what youwant in your toolkitand build it!
  38. 38. Lindsay Sarin lcsarin@gmail.com @lcsarin Andrea SnyderTHANK YOU! alsnyder02@gmail.comstealtheseideasmarketing.tumblr.com @alsnyder02 Julie Strange julie.strange@gmail.com @strnglibrarian
  39. 39. Photo CreditsShower Shot: http://www.flickr.com/photos/dieselbug2007/370557683/Baltimore: http://www.flickr.com/photos/sidereal/305963750/Princeton Stuffed Animal Sleepover: http://www.flickr.com/photos/princetonpubliclibrary/4887853605/in/set-72157624716712838/Wheel: http://www.flickr.com/photos/__my__photos/5025541044/Bored Donkeys: http://www.flickr.com/photos/mysticwisdom/2905853760/Surveyors: http://www.ohiolandsurveys.com/images/surveying_crew_on_construction_site.jpgEarthquake House: http://www.frumforum.com/wp-content/uploads/2011/10/eqarthquake.jpgCrazy math guy: http://thissideoftypical.blogspot.com/2011_02_01_archive.htmlGoals: http://psychologyface.com/wp-content/uploads/2011/06/goal.jpgScrabble shelves: http://www.bhg.com/kitchen/storage/organization/ways-to-store-more-in-your-kitchen/#page=12Awesome light bulb guy: http://pantsinacan.com/wp-content/uploads/2008/03/momentofclarity.jpgEdmonton Public Library: http://www.epl.ca/King County Public Library: http://www.kcls.org/Assessing results house: http://deargolden.blogspot.com/2011/07/come-in-again-this-time-my-house-was.htmlButler: http://www.pastorjonas.com/wp-content/uploads/2010/02/faithful-servant.jpgConversation: http://www.flickr.com/photos/khalidalbaih/5653817859/Texas Tech: http://www.flickr.com/photos/kimberlykv/5060849839/Bulletin board: http://www.flickr.com/photos/denverjeffrey/458846298
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