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Steal These Ideas: 11 Free Marketing Strategies You Can Try Today

Steal These Ideas: 11 Free Marketing Strategies You Can Try Today



Given at Computers in Libraries (DC) in 2012

Given at Computers in Libraries (DC) in 2012



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    Steal These Ideas: 11 Free Marketing Strategies You Can Try Today Steal These Ideas: 11 Free Marketing Strategies You Can Try Today Presentation Transcript

    • 11 Free Marketing Strategies to Try Today Lindsay Sarin, Andrea Snyder & Julie Strange
    • This session’s hash: #STIMiLThe conference hash: #
    • Have you showered recently?
    • Start with a goodfoundationRenovate whennecessaryPerform constantmaintenance
    • Start with a good foundation
    • 1. Assess: Know Where You Stand
    • HOW?!• Start with the Staff• Look at the numbers• And…
    • Ask the User!!!
    • Sometimes the truth hurts…
    • Figure out whatyou need toassess.
    • 2. Create a Blueprint
    • Know Your Goals• Where you want to end up?• Use what you know.• Think big. Start small.
    • Visualize where you wantto end up. What do yourgoals look like?
    • 3. Clear the Decks
    • Examine the things youlike from others’ andfigure out the elements oftheir success. Replicate.
    • 4. Create Your Message
    • Keep the Message Simple You Belong @ Your Library Turn to us. The choices will surprise you.
    • Right person. Right place. Right time.
    • Cut 60%of the words
    • 5. Reduce Pain
    • Use your library like acustomer and pay attentionto the little ways you canmake a big difference.
    • Renovate when necessary.
    • 6. Be Brave
    • Brainstorm for 1 min withyour neighbor.No idea is too crazy!
    • 7. Give people something to do
    • Rewrite an oldmessage inactive language.
    • 8. Steal Ideas
    • Immerse yourself insomething outside yourcomfort zone.Pay attention whileyou’re there.
    • 9. Get into the Community
    • Get offYourAss!
    • 1. Create elevatorspeeches2. Keep your librarianbrain on at all times.
    • BONUS TIP: ifttt.com
    • Perform constant maintenance.
    • 10. Assess the Results
    • Debrief after everything.Learn.
    • 11. Build a toolkit
    • Decide what youwant in your toolkitand build it!
    • Lindsay Sarin lcsarin@gmail.com @lcsarin Andrea SnyderTHANK YOU! alsnyder02@gmail.comstealtheseideasmarketing.tumblr.com @alsnyder02 Julie Strange julie.strange@gmail.com @strnglibrarian
    • Photo CreditsShower Shot: http://www.flickr.com/photos/dieselbug2007/370557683/Baltimore: http://www.flickr.com/photos/sidereal/305963750/Princeton Stuffed Animal Sleepover: http://www.flickr.com/photos/princetonpubliclibrary/4887853605/in/set-72157624716712838/Wheel: http://www.flickr.com/photos/__my__photos/5025541044/Bored Donkeys: http://www.flickr.com/photos/mysticwisdom/2905853760/Surveyors: http://www.ohiolandsurveys.com/images/surveying_crew_on_construction_site.jpgEarthquake House: http://www.frumforum.com/wp-content/uploads/2011/10/eqarthquake.jpgCrazy math guy: http://thissideoftypical.blogspot.com/2011_02_01_archive.htmlGoals: http://psychologyface.com/wp-content/uploads/2011/06/goal.jpgScrabble shelves: http://www.bhg.com/kitchen/storage/organization/ways-to-store-more-in-your-kitchen/#page=12Awesome light bulb guy: http://pantsinacan.com/wp-content/uploads/2008/03/momentofclarity.jpgEdmonton Public Library: http://www.epl.ca/King County Public Library: http://www.kcls.org/Assessing results house: http://deargolden.blogspot.com/2011/07/come-in-again-this-time-my-house-was.htmlButler: http://www.pastorjonas.com/wp-content/uploads/2010/02/faithful-servant.jpgConversation: http://www.flickr.com/photos/khalidalbaih/5653817859/Texas Tech: http://www.flickr.com/photos/kimberlykv/5060849839/Bulletin board: http://www.flickr.com/photos/denverjeffrey/458846298