Propel Your      Message!Andrea Snyder, Julie Strange & Lindsay Sarin                      Andrea Davis, Cindy Fisher & My...
STEAL THESE        IDEASFree Marketing Strategies to Try TodayLindsay Sarin, Andrea Snyder & Julie Strange
This session’s hash:                           #STIMiL          The conference hash:     #internetlibrarian
1. Assess: Know Where You Stand
HOW?!•  Start with the Staff•  Look at the numbers•  And…
Ask the User!!!

Sometimes the truth hurts…
Figure out whatyou need to assess. !
2. Clear the Decks
Examine the things youlike from others’ andfigure out the elements oftheir success. Replicate.!
3. Create Your Message
Right person. Right place. Right time.
Cut 60%  of the words!
4. Reduce Pain
Use your library like acustomer and pay attention tothe little ways you can makea big difference.!
5. Be Brave
Brainstorm! !No idea is too crazy!!
6. Give people something to do
Rewrite an oldmessage in activelanguage. !
7. Get into the Community
Get offYourAss!
1. Create elevator speeches!!2. Keep your librarianbrain on at all times. !
8. Assess the Results
Debrief after everything.!             !         Learn.!

                                       Lindsay Sarin                                       lcsarin@gmail.com             ...
Photo CreditsShower Shot: http://www.flickr.com/photos/dieselbug2007/370557683/Baltimore: http://www.flickr.com/photos/sider...
Propel Your Message
Propel Your Message
Propel Your Message
Propel Your Message
Propel Your Message
Propel Your Message
Propel Your Message
Propel Your Message
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Propel Your Message

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Transcript of "Propel Your Message"

  1. 1. Propel Your Message!Andrea Snyder, Julie Strange & Lindsay Sarin Andrea Davis, Cindy Fisher & Myrna Morales
  2. 2. STEAL THESE IDEASFree Marketing Strategies to Try TodayLindsay Sarin, Andrea Snyder & Julie Strange
  3. 3. This session’s hash: #STIMiL The conference hash: #internetlibrarian
  4. 4. 1. Assess: Know Where You Stand
  5. 5. HOW?!•  Start with the Staff•  Look at the numbers•  And…
  6. 6. Ask the User!!!
  7. 7. 
Sometimes the truth hurts…
  8. 8. Figure out whatyou need to assess. !
  9. 9. 2. Clear the Decks
  10. 10. Examine the things youlike from others’ andfigure out the elements oftheir success. Replicate.!
  11. 11. 3. Create Your Message
  12. 12. Right person. Right place. Right time.
  13. 13. Cut 60% of the words!
  14. 14. 4. Reduce Pain
  15. 15. Use your library like acustomer and pay attention tothe little ways you can makea big difference.!
  16. 16. 5. Be Brave
  17. 17. Brainstorm! !No idea is too crazy!!
  18. 18. 6. Give people something to do
  19. 19. Rewrite an oldmessage in activelanguage. !
  20. 20. 7. Get into the Community
  21. 21. Get offYourAss!
  22. 22. 1. Create elevator speeches!!2. Keep your librarianbrain on at all times. !
  23. 23. 8. Assess the Results
  24. 24. Debrief after everything.! ! Learn.!
  25. 25. 
 Lindsay Sarin lcsarin@gmail.com @lcsarin Andrea Snyder THANK YOU! alsnyder02@gmail.comstealtheseideasmarketing.tumblr.com @alsnyder02 Julie Strange julie.strange@gmail.com @strnglibrarian
  26. 26. Photo CreditsShower Shot: http://www.flickr.com/photos/dieselbug2007/370557683/Baltimore: http://www.flickr.com/photos/sidereal/305963750/Princeton Stuffed Animal Sleepover:http://www.flickr.com/photos/princetonpubliclibrary/4887853605/in/set-72157624716712838/Wheel: http://www.flickr.com/photos/__my__photos/5025541044/Bored Donkeys: http://www.flickr.com/photos/mysticwisdom/2905853760/Surveyors: http://www.ohiolandsurveys.com/images/surveying_crew_on_construction_site.jpgEarthquake House: http://www.frumforum.com/wp-content/uploads/2011/10/eqarthquake.jpgCrazy math guy: http://thissideoftypical.blogspot.com/2011_02_01_archive.htmlGoals: http://psychologyface.com/wp-content/uploads/2011/06/goal.jpgScrabble shelves:http://www.bhg.com/kitchen/storage/organization/ways-to-store-more-in-your-kitchen/#page=12Awesome light bulb guy: http://pantsinacan.com/wp-content/uploads/2008/03/momentofclarity.jpgEdmonton Public Library: http://www.epl.ca/ King County Public Library: http://www.kcls.org/Assessing results house:http://deargolden.blogspot.com/2011/07/come-in-again-this-time-my-house-was.htmlButler: http://www.pastorjonas.com/wp-content/uploads/2010/02/faithful-servant.jpgConversation: http://www.flickr.com/photos/khalidalbaih/5653817859/Texas Tech: http://www.flickr.com/photos/kimberlykv/5060849839/Bulletin board: http://www.flickr.com/photos/denverjeffrey/458846298

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