Your SlideShare is downloading. ×
Propel Your Message
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Propel Your Message

172
views

Published on

Given at Internet Librarian

Given at Internet Librarian

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
172
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Propel Your Message!Andrea Snyder, Julie Strange & Lindsay Sarin Andrea Davis, Cindy Fisher & Myrna Morales
  • 2. STEAL THESE IDEASFree Marketing Strategies to Try TodayLindsay Sarin, Andrea Snyder & Julie Strange
  • 3. This session’s hash: #STIMiL The conference hash: #internetlibrarian
  • 4. 1. Assess: Know Where You Stand
  • 5. HOW?!•  Start with the Staff•  Look at the numbers•  And…
  • 6. Ask the User!!!
  • 7. 
Sometimes the truth hurts…
  • 8. Figure out whatyou need to assess. !
  • 9. 2. Clear the Decks
  • 10. Examine the things youlike from others’ andfigure out the elements oftheir success. Replicate.!
  • 11. 3. Create Your Message
  • 12. Right person. Right place. Right time.
  • 13. Cut 60% of the words!
  • 14. 4. Reduce Pain
  • 15. Use your library like acustomer and pay attention tothe little ways you can makea big difference.!
  • 16. 5. Be Brave
  • 17. Brainstorm! !No idea is too crazy!!
  • 18. 6. Give people something to do
  • 19. Rewrite an oldmessage in activelanguage. !
  • 20. 7. Get into the Community
  • 21. Get offYourAss!
  • 22. 1. Create elevator speeches!!2. Keep your librarianbrain on at all times. !
  • 23. 8. Assess the Results
  • 24. Debrief after everything.! ! Learn.!
  • 25. 
 Lindsay Sarin lcsarin@gmail.com @lcsarin Andrea Snyder THANK YOU! alsnyder02@gmail.comstealtheseideasmarketing.tumblr.com @alsnyder02 Julie Strange julie.strange@gmail.com @strnglibrarian
  • 26. Photo CreditsShower Shot: http://www.flickr.com/photos/dieselbug2007/370557683/Baltimore: http://www.flickr.com/photos/sidereal/305963750/Princeton Stuffed Animal Sleepover:http://www.flickr.com/photos/princetonpubliclibrary/4887853605/in/set-72157624716712838/Wheel: http://www.flickr.com/photos/__my__photos/5025541044/Bored Donkeys: http://www.flickr.com/photos/mysticwisdom/2905853760/Surveyors: http://www.ohiolandsurveys.com/images/surveying_crew_on_construction_site.jpgEarthquake House: http://www.frumforum.com/wp-content/uploads/2011/10/eqarthquake.jpgCrazy math guy: http://thissideoftypical.blogspot.com/2011_02_01_archive.htmlGoals: http://psychologyface.com/wp-content/uploads/2011/06/goal.jpgScrabble shelves:http://www.bhg.com/kitchen/storage/organization/ways-to-store-more-in-your-kitchen/#page=12Awesome light bulb guy: http://pantsinacan.com/wp-content/uploads/2008/03/momentofclarity.jpgEdmonton Public Library: http://www.epl.ca/ King County Public Library: http://www.kcls.org/Assessing results house:http://deargolden.blogspot.com/2011/07/come-in-again-this-time-my-house-was.htmlButler: http://www.pastorjonas.com/wp-content/uploads/2010/02/faithful-servant.jpgConversation: http://www.flickr.com/photos/khalidalbaih/5653817859/Texas Tech: http://www.flickr.com/photos/kimberlykv/5060849839/Bulletin board: http://www.flickr.com/photos/denverjeffrey/458846298