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Propel Your Message

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Given at Internet Librarian

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Transcript

  • 1. Propel Your Message!Andrea Snyder, Julie Strange & Lindsay Sarin Andrea Davis, Cindy Fisher & Myrna Morales
  • 2. STEAL THESE IDEASFree Marketing Strategies to Try TodayLindsay Sarin, Andrea Snyder & Julie Strange
  • 3. This session’s hash: #STIMiL The conference hash: #internetlibrarian
  • 4. 1. Assess: Know Where You Stand
  • 5. HOW?!•  Start with the Staff•  Look at the numbers•  And…
  • 6. Ask the User!!!
  • 7. 
Sometimes the truth hurts…
  • 8. Figure out whatyou need to assess. !
  • 9. 2. Clear the Decks
  • 10. Examine the things youlike from others’ andfigure out the elements oftheir success. Replicate.!
  • 11. 3. Create Your Message
  • 12. Right person. Right place. Right time.
  • 13. Cut 60% of the words!
  • 14. 4. Reduce Pain
  • 15. Use your library like acustomer and pay attention tothe little ways you can makea big difference.!
  • 16. 5. Be Brave
  • 17. Brainstorm! !No idea is too crazy!!
  • 18. 6. Give people something to do
  • 19. Rewrite an oldmessage in activelanguage. !
  • 20. 7. Get into the Community
  • 21. Get offYourAss!
  • 22. 1. Create elevator speeches!!2. Keep your librarianbrain on at all times. !
  • 23. 8. Assess the Results
  • 24. Debrief after everything.! ! Learn.!
  • 25. 
 Lindsay Sarin lcsarin@gmail.com @lcsarin Andrea Snyder THANK YOU! alsnyder02@gmail.comstealtheseideasmarketing.tumblr.com @alsnyder02 Julie Strange julie.strange@gmail.com @strnglibrarian
  • 26. Photo CreditsShower Shot: http://www.flickr.com/photos/dieselbug2007/370557683/Baltimore: http://www.flickr.com/photos/sidereal/305963750/Princeton Stuffed Animal Sleepover:http://www.flickr.com/photos/princetonpubliclibrary/4887853605/in/set-72157624716712838/Wheel: http://www.flickr.com/photos/__my__photos/5025541044/Bored Donkeys: http://www.flickr.com/photos/mysticwisdom/2905853760/Surveyors: http://www.ohiolandsurveys.com/images/surveying_crew_on_construction_site.jpgEarthquake House: http://www.frumforum.com/wp-content/uploads/2011/10/eqarthquake.jpgCrazy math guy: http://thissideoftypical.blogspot.com/2011_02_01_archive.htmlGoals: http://psychologyface.com/wp-content/uploads/2011/06/goal.jpgScrabble shelves:http://www.bhg.com/kitchen/storage/organization/ways-to-store-more-in-your-kitchen/#page=12Awesome light bulb guy: http://pantsinacan.com/wp-content/uploads/2008/03/momentofclarity.jpgEdmonton Public Library: http://www.epl.ca/ King County Public Library: http://www.kcls.org/Assessing results house:http://deargolden.blogspot.com/2011/07/come-in-again-this-time-my-house-was.htmlButler: http://www.pastorjonas.com/wp-content/uploads/2010/02/faithful-servant.jpgConversation: http://www.flickr.com/photos/khalidalbaih/5653817859/Texas Tech: http://www.flickr.com/photos/kimberlykv/5060849839/Bulletin board: http://www.flickr.com/photos/denverjeffrey/458846298