So Much To Say
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My presentation for the Emerging Technologies workshop on creating content for blogs, LibGuides, and more.

My presentation for the Emerging Technologies workshop on creating content for blogs, LibGuides, and more.

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So Much To Say Presentation Transcript

  • 1. Creating Content for Blogs, LibGuides, and Other Websites Julie D. Shedd Web Services Specialist Emerging Technologies Series
  • 2. In this presentation…
    • Writing for blogs
    • Microblogging
    • Using other people’s content legally
    • Linking out, linking in
    • Using pictures, video, etc. instead of writing
    • Applying all this to LibGuides and other services
    • Tips for success
  • 3. What is content?
    • Content is pretty much anything on the Web—writing, pictures, video, sounds
    • The goal is not just content—it’s ROBUST content
    • You’re already doing it anyway, if you write research guides or update Facebook
  • 4. Where do I get content?
    • Read the news
    • Read your professional journals
    • Read blogs & RSS feeds
    • Voice your opinion
    • Discuss library happenings
    • Discuss your department’s happenings
    • Ask your department to contribute
  • 5. Blogs
    • Short for weblogs
    • An easy way to keep up with developments in whatever field
    • Great for distributing news
    • Not yet routinely consulted by students as a scholarly information source
  • 6. But I don’t even know how to create a website…
    • So? You don’t need to. There are free services out there for you…
    • https://www.blogger.com
    • http://wordpress.com/
    • And many more…
    • Plus, you can more-or-less blog on Facebook, through notes and posted items.
  • 7. Good Blogs
    • Jason Phillips’ blog “Government Documents for You” http://govdocsreflib.blogspot.com/
  • 8. Good Blogs
    • Binghamton University’s Science Library Blog http://library.lib.binghamton.edu/mt/science/
  • 9. Good Blogs
    • Temple University Library’s blog http://blog.library.temple.edu/liblog/
  • 10. Where can I find more library blogs?
    • Library Weblogs: http://www.libdex.com/weblogs.html
    • Librarian Blogs and Sites: http://librariansindex.blogspot.com/
  • 11. Sharing blogged material
    • Put your RSS feed into Facebook to retrieve your blog posts as notes
    Click on “Import” and enter your RSS feed… Your imported items will show up in your feed, and your friends will be notified that you’ve posted a new note.
  • 12. Sharing blogged material
    • Put RSS feeds into your LibGuide to share the most current information with your users
    • Add a new box – type: RSS Feed
    • Title the box and click Create Box
    • In the new box, click Add RSS Feed
    • Paste the RSS URL into the box, decide how many items you want to display and how the descriptions should display, and click Update
    • Items will automatically populate to your RSS Feed box!
  • 13. Microblogging
    • It’s like blogging, but…smaller?
    • You can microblog text, images, music, video
  • 14. How do I microblog?
    • Most people use Twitter http://twitter.com or Tumblr http://www.tumblr.com/ ...
    • … but you could also use Plurk, Jaiku, Identi.ca, Pownce, Yammer, Posterous, Publr, Soup, or Streem!
    • Facebook / MySpace status updates are basically microblogging
    • You can do it via the web, or through email or phone
    • The downside: These things are always crashing
    • You can manage more than one Twitter account at MATT: Multiple Account Twitter Tweeting http://www.themattinator.com/
  • 15. Farming out your microblog
    • Many free blogging platforms have widgets to display your Twitter tweets
    • You can add a Twitter badge in your LibGuides profile
    • Facebook & MySpace status updates show up immediately to all your friends
    • http://twitter.pbwiki.com/Apps has MAAAAANY more mashups that make Twitter easily shareable
  • 16. Who’s Tweeting?
    • Ada Community Library, Boise, ID http://twitter.com/adalib
    • Yale Science Library http://twitter.com/yalescilib
    • Undergraduate Library, U of Illinois at Urbana-Champaign http://twitter.com/askundergrad
    • Missouri River Regional Library has their feed embedded on the front page http://www.mrrl.org/
    • University of Alabama at Huntsville Library http://twitter.com/uahlibrary
    • Casa Grande Library has imported their RSS feeds to Twitter…now when there’s a new RSS item, Twitter automatically updates http://library20.ning.com/profiles/blog/show?id=515108%3ABlogPost%3A17285
    • Nebraska Library Commission http://twitter.com/NLC_Reference and the Maryland State Dept of Education http://twitter.com/askusnow do virtual reference through Twitter
    • Several people in this library are tweeting….
      • Me ( http://twitter.com/julieshedd )
      • DeeDee Baldwin ( http://twitter.com/edeainfj )
      • Amanda Powers ( http://twitter.com/AmandaClay )
  • 17. Photoblogging
    • Posting photos with a little explanatory text and maybe a link or two
    • Flickr, Picasa, Photobucket can host photos, but may cost money if you do a lot of photoblogging
    • Best bet: Get a piece of the library server space, store your photos there at lower resolution
    • Your photostream may or may not eeeeexactly be a photoblog…
    • http://www.photoblog.com/ , http://photoblog.net/ , http://www.flickr.com , http://www.tumblr.com are popular photoblog platforms, but any blog can become a photoblog
    • Some (possible) library photobloggers:
    • http://www.flickr.com/photos/library_of_congress/
    • http://library.ucsc.edu/info/exposures/index.html
    • http://flickr.com/photos/homerlibrary/
  • 18. Vlogging
    • Requires a camera and a lack of shyness
    • YouTube http://www.youtube.com , Vimeo http://www.vimeo.com/ , Google Video http://video.google.com/ , FreeVlog http://www.freevlog.org/
    • Some library/librarian vloggers:
    • http://www.youtube.com/user/matthewslibrary
    • http://www.youtube.com/user/denverlibrary
    • http://www.youtube.com/user/LibVlog
    • http://www.youtube.com/user/kentonlib
    • http://www.youtube.com/user/slcountylibrary
    • http://www.youtube.com/user/circulating
    • http://www.youtube.com/user/travelinlibrarian
    • http://www.youtube.com/user/vonjobi
    • http://www.youtube.com/user/llordllama
    • http://www.youtube.com/user/nnnicck
    • http://www.youtube.com/user/nancydowd
    • http://www.youtube.com/user/minidaffodil
    • http://www.youtube.com/user/daweedrex
    • http://www.youtube.com/user/brianbrarian
  • 19. Sharing your photoblog and vlog
    • Add the RSS feed to LibGuides
    • Create a Video box and share your latest vlog post on LibGuides
    • Post pictures on LibGuides
  • 20. One more example
    • Eris Reads (my book journal) http://www.sappari-zenzen.net/erisreads/
    • Content is pulled in from GoodReads, LibraryThing, TwitterLit, Delicious…these widgets make the site much more interesting and even pretty
    • Blog is based on WordPress, with a free theme
    • Minimal work and minimal cost and an interest in a topic
    • Yours should of course be more professional and you should not use quite as many badwords. 
  • 21. Tips for success
    • Be FRESH, be NEW, be RELEVANT, and ADD NEW STUFF OFTEN
    • Link a LOT.
      • Your links out create links in—via trackbacks/pingbacks and good old neighborly reciprocity
      • Find EVERYTHING related to what you’re writing about and link to it
      • Link to posts on popular blogs…if they display trackbacks, all their readers will see your link
    • Spell things correctly , for the love of all that’s holy…Use proper grammar as well.
    • No splogging
    • No hotlinking without the originator’s express consent
    • Be professional—read like you know what you’re talking about, and people will believe it
  • 22.
    • Darlene Fichter, “Why and How to Use Blogs to Promote Your Library’s Services”, http://www.infotoday.com/mls/nov03/fichter.shtml
    • http://www.photoblogs.org/ - find photoblogs on topics you’re interested in
    • http://www.vlogblog.com/ - learn how to vlog effectively, improve video quality, etc.
    • http://www.davidleeking.com/2007/05/09/twittering-libraries/ - David Lee King’s list of Twittering libraries (likely very incomplete)
    • http://instructionwiki.org – Lots of help with blogging, tweeting, RSS, and creating content
    • http://www.plagiarismtoday.com/2005/11/08/behind-splogging-why-sploggers-splog/ - Why Sploggers Splog