A P R I L 2 5 TH , 2 0 1 2REFERENCE SERVICESIN ACADEMIC LIBRARIES:GUIDES IN THE CHANGING INFORMATIONLANDSCAPE JULIE PIACEN...
THE INFORMATION SCHOOLS MOVEMENTInformation Schools -- “iSchools” -- addressthe relationship betweeninformation, technolog...
INFORMATION SCIENCE SPECIALIZATIONSArchives & Records Management      Information PolicyCommunity Informatics             ...
Usability                             is the extent to which a designcan be used:      by specific users      to achieve...
Usability                            consists of:     Learnability     Efficiency     Memorability     Error recovery ...
USABILITY ASSESSMENT
USABILITY ASSESSMENT             Contents              Links removed/added             Labels              “Quick Links”...
INFORMATION SCHOOL / LIBRARY SCHOOL                       OVERLAP                                       ALA-              ...
GENDER IN LIBRARY & INFORMATION SCIENCE               EDUCATIONWomen comprise 80.2% of ALA-accredited Master’s of Library...
Depiction ofthe Library ofA l e xa n d r i a b y  1 9 th C e n t u r y e n g r a ve r, O .    vo n C o r ve n
LIBRARIES ARE FORMAT AGNOSTIC5/1/2012                            © 2011 University of Chicago Library
UNIVERSITY OF CHICAGO LIBRARY      TOTAL VOLUMES MADE ACCESSIBLE11000000                                1072905210500000  ...
UNIVERSITY OF CHICAGO LIBRARY             PRINT VOLUMES ADDED185000      181558180000                       17420817500017...
© 2011 Rossiter
UNIVERSITY OF CHICAGO LIBRARY          ELECTRONIC VOLUMES ADDED500000                                   447679450000400000...
(cc) 2012 Mike Licht
“The information landscape of early 21 st century higher education is characterized by ubiquitous, digitized, indexed , on...
© 2010 Julie Piacentine
Archival Photographic Files, apf2-06119, Special Collections Research Center, University of Chicago Library.
Archival Photographic Files, apf2-06121, Special Collections Research Center, University of Chicago Library.
© 2012 Jason Smith
REFERENCE SERVICES
Patron: Hi. Im having a very difficult time tracking down publication of a specificpublic law.Librarian: Hi, thanks for us...
Patron: Hello?Librarian: Hi! Thanks for using Ask a Librarian. This is [name]. How may I helpyou?Patron: Hi [name]. My nam...
Patron: Hi. what is LP? the format LPLibrarian: Hi, thanks for using Ask a Librarian.Patron: I’m searching for audio/video...
IM REFERENCE PATRON FEEDBACK  “This service is awesome.                    “I’ve never used this   I have been able to sav...
TEXT MESSAGE (SMS) REFERENCE
“It is useful to frame current virtualreference services in terms of thehistory of remote reference.Whether a librarian ch...
ReferenceInstruction    Outreach                          Instruction    Reference                                   Outre...
“A look over this decadeshows that reference has beentransformed from an areafocused on resources andartifacts to one that...
“By understanding that areference transaction is alearning event, reference staffmust be aware of all thepotential means o...
© 2012 Jason Smith
(cc) 2010 Berkman Center for Internet & Society
(cc) 2011 David Silver
© 2012 Jason Smith
U N IVER SIT Y O F C H IC A G O R EG EN ST EIN L IB R A RY                IN ST R U C T ION STAT IST IC S2000             ...
ONLINE LEARNING RESOURCES
THREE PARADIGMS OF LIBRARIANSHIP                         Systems-centered         User-centered            Knowledge-     ...
“The future is less abouthelping people find informationand more about helping peopleuse information. It is aboutcreating ...
Reference Services in Academic Libraries
Reference Services in Academic Libraries
Reference Services in Academic Libraries
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Reference Services in Academic Libraries

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Presented at the 2012 Know Your Chicago Spring Course, the Future of Libraries

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Transcript of "Reference Services in Academic Libraries"

  1. 1. A P R I L 2 5 TH , 2 0 1 2REFERENCE SERVICESIN ACADEMIC LIBRARIES:GUIDES IN THE CHANGING INFORMATIONLANDSCAPE JULIE PIACENTINE REFERENCE LIBRARIAN, INSTRUCTION SPECIALIST JOSEPH REGENSTEIN LIBRARY UNIVERSITY OF CHICAGO © 2011 J. Pitcher
  2. 2. THE INFORMATION SCHOOLS MOVEMENTInformation Schools -- “iSchools” -- addressthe relationship betweeninformation, technology, and people.Develop understanding of the uses and users of information, as well as information technologies and their applications. S o u r c e : h t t p : / / w w w. i s c h o o l s . o r g / s i t e / a b o u t / . A c c e s s e d A p r i l 3 , 2 0 1 2 .
  3. 3. INFORMATION SCIENCE SPECIALIZATIONSArchives & Records Management Information PolicyCommunity Informatics Library ScienceHuman Computer Interaction Preservation of InformationInformation Analysis & Retrieval School Library MediaInformation Economics Social Computing
  4. 4. Usability is the extent to which a designcan be used:  by specific users  to achieve specific goalswith:  effectiveness  efficiency  satisfactionSource: Usability 101: Introduction to Usability by Jakob Nielsen.http://www.useit.com/alertbox/20030825.html
  5. 5. Usability consists of:  Learnability  Efficiency  Memorability  Error recovery  SatisfactionSource: Usability 101: Introduction to Usability by Jakob Nielsen.http://www.useit.com/alertbox/20030825.html
  6. 6. USABILITY ASSESSMENT
  7. 7. USABILITY ASSESSMENT Contents  Links removed/added Labels  “Quick Links” is effective  Some link labels revised Location  Not effective - needs to be more prominent
  8. 8. INFORMATION SCHOOL / LIBRARY SCHOOL OVERLAP ALA- Accredited Schools iSchools ALA-Accredited Schools = 40 North American iSchools = 25Source: Directory of ALA-Accredited MastersPrograms in Library and Information Studies. ALA-Accredited iSchools = 18http://www.ala.org/accreditedprograms/directory
  9. 9. GENDER IN LIBRARY & INFORMATION SCIENCE EDUCATIONWomen comprise 80.2% of ALA-accredited Master’s of Library Science enrollment.Gender distribution is more equal for the Master’s of Information Science degree, where women constitute 48.2% of all students. Source: Association for Library and Information Science Education, Statistical Report, 2004.
  10. 10. Depiction ofthe Library ofA l e xa n d r i a b y 1 9 th C e n t u r y e n g r a ve r, O . vo n C o r ve n
  11. 11. LIBRARIES ARE FORMAT AGNOSTIC5/1/2012 © 2011 University of Chicago Library
  12. 12. UNIVERSITY OF CHICAGO LIBRARY TOTAL VOLUMES MADE ACCESSIBLE11000000 1072905210500000 10144360100000009500000 933022190000008500000 FY09 FY10 FY11
  13. 13. UNIVERSITY OF CHICAGO LIBRARY PRINT VOLUMES ADDED185000 181558180000 174208175000170000165000160000155000 153488150000145000140000135000 FY09 FY10 FY11
  14. 14. © 2011 Rossiter
  15. 15. UNIVERSITY OF CHICAGO LIBRARY ELECTRONIC VOLUMES ADDED500000 447679450000400000 354816350000300000250000200000 157768150000100000 50000 0 FY09 FY10 FY11
  16. 16. (cc) 2012 Mike Licht
  17. 17. “The information landscape of early 21 st century higher education is characterized by ubiquitous, digitized, indexed , online access to content.” -From the 2008 Council on Library and Information Resources report, No Brief Candle: Reconceiving Research Libraries for the 2 1 st C e n t u r y
  18. 18. © 2010 Julie Piacentine
  19. 19. Archival Photographic Files, apf2-06119, Special Collections Research Center, University of Chicago Library.
  20. 20. Archival Photographic Files, apf2-06121, Special Collections Research Center, University of Chicago Library.
  21. 21. © 2012 Jason Smith
  22. 22. REFERENCE SERVICES
  23. 23. Patron: Hi. Im having a very difficult time tracking down publication of a specificpublic law.Librarian: Hi, thanks for using Ask a Librarian. I’d be happy to help. What are youlooking for?Patron: I need to find [a specific law] passed by [a specific congress]. I don’t havean HR number or a PL number. It was sponsored by [a specific senator].Librarian: One moment while I search…Librarian: I found text of a congressional report, which might match, in LexisNexisCongressional. Here is the link. Take a look and let me know if it is not what youneed.Patron: This is excellent. It links to [PL number], which is the law I needed. Thankyou for solving the impossible!
  24. 24. Patron: Hello?Librarian: Hi! Thanks for using Ask a Librarian. This is [name]. How may I helpyou?Patron: Hi [name]. My name is [name]. I need help finding dissertations by othergraduate students at [my university]. Are these available online?Librarian: There is a database which contains many of these dissertations. Hereare the steps to access it:…Patron: This works splendidly!Librarian: Great! Let me know if there’s something specific I can help you find.Patron: I’ve already found what I was looking for. :-)
  25. 25. Patron: Hi. what is LP? the format LPLibrarian: Hi, thanks for using Ask a Librarian.Patron: I’m searching for audio/videoLibrarian: An LP is a vinyl record. “LP” stands for “long play” or “long-playing” andrefers to a full-length album.Patron: oh, ok… thanks
  26. 26. IM REFERENCE PATRON FEEDBACK “This service is awesome. “I’ve never used this I have been able to save myself a few unnecessary help function trips.” before, but it is so helpful and efficient.”“The [IM] widget is great! Makes it so easy to get answers!” “It’s so great that I can do this live!” “I love, love, love this service!!!!!!!”
  27. 27. TEXT MESSAGE (SMS) REFERENCE
  28. 28. “It is useful to frame current virtualreference services in terms of thehistory of remote reference.Whether a librarian chooses tosend a letter, write an e-mail, orvideo chat with a user, his intendedgoal is the same. The onlydifference is the medium he selects -Daniel Hickeyand the constraints that medium i n R e f e r e nc e R e b o r n: B r e a t hi ng Ne wplaces on communication.” Life into Public Services L i b r a r i a ns h i p
  29. 29. ReferenceInstruction Outreach Instruction Reference Outreach
  30. 30. “A look over this decadeshows that reference has beentransformed from an areafocused on resources andartifacts to one that explores ahuman process ofquestioning, contextualizing, a -Marie Radfordnd learning.” i n R e f e r e nce Renaissance: C u r r e nt & F u t u r e Tr e n d s
  31. 31. “By understanding that areference transaction is alearning event, reference staffmust be aware of all thepotential means of facilitatinglearning.” - R . D a vi d L a n k es i n Reference Renaissance: C u r r e nt & F u t u r e Tr e n d s
  32. 32. © 2012 Jason Smith
  33. 33. (cc) 2010 Berkman Center for Internet & Society
  34. 34. (cc) 2011 David Silver
  35. 35. © 2012 Jason Smith
  36. 36. U N IVER SIT Y O F C H IC A G O R EG EN ST EIN L IB R A RY IN ST R U C T ION STAT IST IC S2000 1607 1034 128315001000 500 Participants 0 89 91 132 Sessions FY09 FY10 FY11
  37. 37. ONLINE LEARNING RESOURCES
  38. 38. THREE PARADIGMS OF LIBRARIANSHIP Systems-centered User-centered Knowledge- Librarianship Librarianship construction- centered LibrarianshipGoal of librarianship Systematically Fulfill patrons’ Aid information organize materials information needs seekers’ processes to facilitate access of knowledge and use constructionGoal of reference Help patrons Deduce and fulfill Enable the process retrieve materials users’ information of knowledge from the information needs construction systemReference librarian as Gatekeeper Intermediary Guide - Hannah Kwon in Reference Renaissance: Current & Future Trends
  39. 39. “The future is less abouthelping people find informationand more about helping peopleuse information. It is aboutcreating services before thecustomers know they needthem.” -Carla J. S t o ff l e i n Reference Renaissance: C u r r e nt & F u t u r e Tr e n d s

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