Average 4.8 nights per trip compared to 3.9 nights for travelers overall.
Summit Marketing & Communications Group (717) 901-2953 Create, Communicate, Connect
TRAVEL TRENDS Travel is considered a necessity, not a luxury Boomers have traveled more than their parents. Youthful spirit, forever young Fun is ultimate goal. Boomers want immediate gratification. 6) Boomers are not passive 7) Unique trips, created for them. U PICK TOURS 8) Creature Comforts are important 9) Luxury, expertise and convenience are expected and will be paid for. 10) Boomers like to be with people similar to themselves Summit Marketing & Communications Group (717) 901-2953 Create, Communicate, Connect
MARKETING OPPORTUNITIES How to get on board ??? Overall Media Use
Boomers are spending less time reading
books, watching movies and reading newspapers than 6 months ago.