"Waiting For the Big Boom"
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Marketing Opportunities and Travel Trends of teh Baby Boomer Generation

Marketing Opportunities and Travel Trends of teh Baby Boomer Generation

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"Waiting For the Big Boom" Presentation Transcript

  • 1. “WAITING FOR THE BIG BOOM?
    Marketing Opportunities and Travel Trends of the Baby Boomer Generation.”
    Julie Payne, CTP, CTISDirector of Tourism Development
    May 29, 2008
  • 2. Waiting for the Big Boom?
    The Time is Now!
    Summit Marketing & Communications Group
    (717) 901-2953
    Create, Communicate, Connect
  • 3. BABY BOOMERS
    • Born from 1946-1964
    • 4. 78 million people
    • 5. Technological Advancements
    • 6. 1958 – NASA was established
    • 7. 1968 – Apollo 11 – Moon Landing
    • 8. 1971 – Intel produced 4004 – The world’s first commercial microprocessor
    • 9. Today’s Boomer
    • 10. 44+ years young
    • 11. 54% use internet, up from 30% 5 years ago
    Summit Marketing & Communications Group
    (717) 901-2953
    Create, Communicate, Connect
  • 12. BABY BOOMERS STATISTICS
    What’s In Their Heads ???
    Finance
    • Account for over $2 trillion in income
    • 13. Own over 70% of the financial assets in America
    • 14. 80% of wealth in financial institutions
    • 15. Represent 40 million credit card users
    Automotive
    • Purchase 41% of all new cars, totaling more than $60 billion
    • 16. Purchase 48% of all luxury cars
    Fitness/Exercise & Health
    • 16 million exercise at least 3 times/week
    • 17. Gym memberships have increased 119%
    • 18. Even though boomers are more fit and active, there are 56 million living with heart disease, 40 million with arthritis, 28 million with osteoporosis and 14 million with diabetes.
    Housing
    • Over 79% own their own homes
    • 19. 67% are mortgage free
    Summit Marketing & Communications Group
    (717) 901-2953
    Create, Communicate, Connect
  • 20. TRAVEL STATISTICS
    Stats:
    • Represent 80% of all luxury travel.
    • 21. Spend 74% more on a typical vacation
    • 22. Account for 65% of all cruise trips.
    • 23. Average 4.8 nights per trip compared to 3.9 nights for travelers overall.
    Summit Marketing & Communications Group
    (717) 901-2953
    Create, Communicate, Connect
  • 24. TRAVEL TRENDS
    Travel is considered a necessity, not a luxury
    Boomers have traveled more than their parents.
    Youthful spirit, forever young
    Fun is ultimate goal.
    Boomers want immediate gratification.
    6) Boomers are not passive
    7) Unique trips, created for them. U PICK TOURS
    8) Creature Comforts are important
    9) Luxury, expertise and convenience are expected and will be paid for.
    10) Boomers like to be with people similar to themselves
    Summit Marketing & Communications Group
    (717) 901-2953
    Create, Communicate, Connect
  • 25. MARKETING OPPORTUNITIES
    How to get on board ???
    Overall Media Use
    • Boomers are spending less time reading
    books, watching movies and reading
    newspapers than 6 months ago.
    • Cell Phone and Computer Usage have increased
    Best Boomer Advertising Media
    • Radio Advertising – Satellite & Local
    • 26. Magazines
    • 27. Internet Marketing/Email Marketing
    • 28. Television
    Summit Marketing & Communications Group
    (717) 901-2953
    Create, Communicate, Connect
  • 29. MEDIA USE VS 6 MONTHS AGO
    Sample 2588 Adults 43-61
    Summit Marketing & Communications Group
    (717) 901-2953
    Create, Communicate, Connect
  • 30. TOP 10 TRAVEL DESTINATION & ACCOMMODATION WEBSITES
    March, 2008
    Summit Marketing & Communications Group
    (717) 901-2953
    Create, Communicate, Connect
  • 31. Think Outside of the Box
    Summit Marketing & Communications Group
    (717) 901-2953
    Create, Communicate, Connect
  • 32. Bring on the Boom!
    Thank you for your time today! Go Get those Boomers!
    Julie Payne, CTP, CTIS
    Summit Marketing &Communications Group
    (717) 901-2953