Tag Management is the latest craze in digital analytics implementations. It's supposed to change the way we deploy analytics/tracking capabilities and yet, success is not guaranteed.
In this presentation originally given at Superweek 2014 in Hungary on January 21st, 2014, Julien Coquet details where tag management systems (TMS) fail their end users. Julien also presents best practices on how to deploy of tags via a TMS.
About Julien Coquet: Julien is a web analytics expert, consultant and evangelist. A veteran of web performance measurement, Julien assists companies with their online analytics strategies by translating business requirements into measurable goals and key performance indicators into actionable reports - and more!