Docker & Growth Hacking presentation at UBI I/O - San Francisco

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Slides for a 30 minutes presentation at UBI I/O on Docker and examples of Growth Hacking at Docker

Slides for a 30 minutes presentation at UBI I/O on Docker and examples of Growth Hacking at Docker

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  • Victor
  • Julien and Victor
  • Julien
  • Julien

    Ligthweigth virtualization system based on linux containers

  • Julien
  • Victor
  • Victor
  • Julien
  • Victor
  • Julien
  • Julien
  • Julien
  • Julien
  • Julien
  • Julien
  • Julien
  • Victor
  • Victor
  • Victor and Julien

Transcript

  • 1. @ Docker and growth strategy @ UBI I/O - 7/8/2014 by Julien Barbier & Victor Coisne
  • 2. Agenda  The Marketing team – 3min  Docker: What / Why – 12 min  Games of Growth – 15min
  • 3. Meet The full Growth, Marketing, Community, and Com team @ Docker  Julien Barbier  Head of Marketing & Community @ Docker  Founder of while42 - the French Tech Engineers Network  Founder of Eurisko International LLC (ecommerce, Miami)  Founder of NoteTonEntreprise.com (France)  Contact  julien@docker.com  @julienbarbier42  Victor Coisne  Marketing coordinator @ Docker  Contact
  • 4. What is Docker?
  • 5. Pivot and Definition  From dotCloud to Docker  Docker  An open platform for distributed applications for developers and sysadmins.  Build, Ship and RunAny App, Anywhere  Alternative to standard virtualization  Docker containers vs VM
  • 6. Analogy: Intermodal Shipping Container
  • 7. Let’s create a shipping container system for applications
  • 8. Major Use Cases  CI / CD  Application lifecycle management - from code to build to test to stage to deploy to on-going management and maintenance  Alternative to Virtualization  Disruptive economics  Hyper scaling  Agility - Scale-out, down, up...rapidly  Cross cloud deployment and portability  Development flexibility (laptop, datacenter, hybrid/private/public cloud)
  • 9. Who is using Docker? And hundreds of others…
  • 10. Games of Growth
  • 11. Before we begin  Track and Measure EVERYTHING possible  Even data that you do not need today. They will be useful tomorrow  Integrate tracking and metrics in your product cycle  When you release a product or feature you have to have the tracking related to it before it goes out  Measure the impact of every
  • 12. First Docker Growth Hack  At the beginning, there was (almost) nothing  Budget = 0  Awareness = 0  Team = 1  Build cool things that your community ask for  Example: (SaaS) memcached as a service  Website + white paper + GitHub repo  #5 on Hacker News  Trending on SlideShare  Still in top 20 referrer
  • 13. Recycle  Failing is not an option! :)  If a blog post fails to get traffic on a network then  Retry with a updated url  Try SlideShare  Try PDF  Try eBook  …  Example “PaaS Under the hood”  Blog = almost nothing  SlideShare = almost nothing  eBook = HUGE traction
  • 14. Hacking Hacker News  Because it is the right community  Tech early adopters  Build brand awareness  Gain visibility and traffic  Control messaging  Upvote as fast as possible  Automate: HNWatcher.com  The whole team receive alerts whenever “docker” is mentioned on HN
  • 15. Scaling the Community  Community management is NOT just Twitter + Facebook…  Build an Online + Offline strategy  Treat the community as if there were part of your company  They should get the credit for what they are doing  Treat their products / posts the same way you  HN  Twitter  Reddit  Facebook  As if it was your product / blog post
  • 16. Twitter and co - tip of the day  Mention the author handle – She should be given the credit for what she did  Mention the company handle  Mention other handles when interesting  They will potentially all RT  DO NOT use auto post tools!  Remember: each social network is different
  • 17. Docker meetup groups  98 cities  38 countries  Q2 = 174 meetups and events on Docker  Docker Meetup groups Year 1
  • 18. The meetup strategy  Reach out to people to give a talk about your product in other meetup groups  Co-organize meetups with other companies  Create your own Meetup network  Recruit co-organizers from  Related meetup groups  Bloggers  Users  Help them  Decks on Docker  Provide guidelines  Help with communication / Marketing  Send goodies  Leverage your whole eco-system  Users + Customers + Enterprises + Partners + SI…  Third party endorsement is always better  Talk to RSVPs  Before and after the meetup  Share Photos + Slides + Videos  Provide call to actions  Meetups everywhere!  Organize meetups where your team is traveling  Small is beautiful
  • 19. Questions?