How to Create Meaningful Reports
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How to Create Meaningful Reports

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A presentation I gave on the last Toronto Search Engine Strategies on how to create meaningful dashboards.

A presentation I gave on the last Toronto Search Engine Strategies on how to create meaningful dashboards.

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How to Create Meaningful Reports How to Create Meaningful Reports Presentation Transcript

  • How to Create Meaningful reports
  • Julien Raby Director – Search Marketing
  • Useless data View slide
  • Actionable reporting View slide
  • Easy to understand
  • Take educated decisions
  • Support your recommendations
  • Useful
  • How?
  • Contextualize data
  • Data Visualization
  • Binary language good – not good
  • Bullet Graphs Microcharts Outcomes