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A PowerPoint presentation prepared by Lauren Wilson and Julie McKinney, outlining the key topics discussed at BlogPotomac on Oct. 23, 2009.

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  1. 1. The Premiere Social Media Marketing Event for Greater Washington DC October 23, 2009 BlogPotomac Attended by Lauren Wilson and Julie McKinney Hosted by Geoff Livingston
  2. 2. Speakers Beth Kanter , The Packard Foundation Geoff Livingston, CEO Livingston Communications Shonali Burke, Shonali Burke Consulting Sean Gorman CEO FortiusOne Jane Quigley, VP Crayon Shel Israel, Author of Twitterville DC Hughes, Photojournalist/Multimedia Lemur News Images and Lemur News Audio Peter Slutsky, Director of Strategic Partnerships, Ning Natalia Luckyanova, Cofounder, Imangi Studios
  3. 3. Social Media and Relationships <ul><li>When you use social media, it’s no longer just you disseminating information, it’s your network. </li></ul><ul><li>Transparency and open leadership is valuable to an organization. </li></ul><ul><li>Use social media to think in movements. Be deliberate about building networks. </li></ul><ul><li>Instead of having more relationships focus on creating depth to existing relationships. </li></ul><ul><li>Constantly engage yourself in conversations that are going on. </li></ul><ul><li>Think about your tweets. If it’s a crisis situation, it’s still important to count to 10 before you Tweet something. </li></ul><ul><li>** Sessions from Beth Kanter, The Packard Foundation </li></ul><ul><li>Andy Carvin, Senior Strategist, NPR </li></ul>
  4. 4. <ul><li>Citizen Journalists- Citizen Journalists are members of the public who disseminate news information. They are not professional journalists. </li></ul><ul><li>Citizen Journalists need to be more respectful of the people they interview and the photos they take because many don’t know you’re a part of social media. </li></ul><ul><li>With so many citizen journalists, it’s hard to tell the difference between what’s news and what’s interesting. </li></ul><ul><li>Many don’t understand why you may be interviewing another person because you’re not a professional. </li></ul><ul><li>**Session from Andy Carvin, Senior Strategist, NPR </li></ul>Are you a Citizen Journalist?
  5. 5. Who Can You Trust? <ul><li>Rumors can spread like wildfire on Twitter. </li></ul><ul><li>Twitter is also a forum where rumors go to die. </li></ul><ul><li> allows you to vouch for people, </li></ul><ul><li>essentially saying “I trust this person.” </li></ul><ul><li>Question: How do you rebuild trust when you’ve shared misinformation online? </li></ul><ul><li>Answer: Don’t cover up a trail of errors. The more you try to do that, the more your credibility will loose over time. It is important to admit the error and find the correction to the issue. </li></ul><ul><li>**Session by Andy Carvin, Senior Strategist, NPR </li></ul>
  6. 6. Mobile Applications <ul><li>Big names are partnering with people who created apps, and apps are adding utility to brands (i.e. Volkswagen partnered with real racing) </li></ul><ul><li>Examples of non-profits that are using apps, can be found at </li></ul><ul><li>For a mobile application you need pre launch hype and a social media campaign. It is extremely important to Tweet about your upcoming application and to go into social forums. </li></ul><ul><li>Sadly, people think they can be secretive with their application and everyone is going to love it but that’s not the case. </li></ul><ul><li>There a lot of websites that post reviews of applications </li></ul>**Session from Natalia Luckyanova, Imangi Studios
  7. 7. Don’t Worry— You’re Human! <ul><li>Fearing that you look unprofessional if you show your personal side. </li></ul><ul><li>Thinking that typos are the end-all be-all </li></ul><ul><li>Thinking social networks will “open the flood gates” </li></ul><ul><li>Thinking employees should not have a presence on Facebook, ect. </li></ul><ul><li>A lot of people/clients are afraid to open up and be transparent. It is important to have those conversation with people/clients about what needs to be private and secure. </li></ul><ul><li>The best way to get past fear of communications is to talk about it. </li></ul>Creating a Social Culture-Things that need to change **Session by Beth Kanter, The Packard Foundation
  8. 8. Shel Israel Author of Twitterville <ul><li>Social Media Now </li></ul><ul><li>Social Media allows any institution to listen and to respond anyway they can. </li></ul><ul><li>For example, there are people at Microsoft who care if their </li></ul><ul><li>software doesn't work. When they start listening they start responding. </li></ul><ul><li>Listen and respond rather than speaking and transmitting. </li></ul><ul><li>News outlets have turned to Twitter as a source. </li></ul>
  9. 9. The Future of Social Media <ul><li>We’re at the end of the beginning era. We are almost at the end of Web 2.0. </li></ul><ul><li>Social media tools have become disruptive to the rest of the world because we are used to doing things in a certain way and now everyone has to adapt </li></ul><ul><li>We’re entering a period of normalization of social media tools </li></ul>
  10. 10. and the Rest of the Tools <ul><li>Ning is a social platform that connects people to their interests and passions. </li></ul><ul><li>There are 36 million Ning users, 2 million are joining a month </li></ul><ul><li>Ning is a great opportunity for community building. It is great for bands, athletes, companies and brands. </li></ul><ul><li>Ning is a network of social networks about hobbies and interests. 1.6 million social networks sit on this site. </li></ul><ul><li>Anyone can be a Ning creator </li></ul><ul><li>With Facebook fan pages and groups, it’s easy to get lost. With Ning, you bring them there and keep them there. </li></ul><ul><li>***Session by Peter Slutsky, Director of Strategic Partnerships, Ning </li></ul>is for family and friends is for your colleagues and business is for news in real time **Session by Peter Slutsky, Director of Strategic Partnerships, Ning
  11. 11. Hosted by Geoff Livingston <ul><li>Social Media has become mass media. In time Social Media will no longer be referred to as “social media”, but rather the “the internet.” </li></ul><ul><li>The time when social media was special or unique or “shiny and new” type of communication is rapidly ending. Does that mean it’s going away? Hardly </li></ul><ul><li>The time for BlogPotomac is over. This social media was discussed at a time when no one was talking about it. </li></ul><ul><li>Next, Geoff and friends will host Non-Profit 2.0 on February 12. The “unconference” will focus on “using social media for social change.” </li></ul>Closing Notes