Social Media Disasters and How to Avoid Them

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Presentation to San Jose Chamber September 24, 2011 By Julie Gallaher Get on the Map Local Search Marketing http://getonthemap.us

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Social Media Disasters and How to Avoid Them

  1. 1. SOCIAL MEDIA DISASTERS<br />AND HOW TO AVOID THEM<br />
  2. 2. Fish Where the Fish Are<br />Get on the Map Local Search Marketing All Rights Reserved 2011<br />
  3. 3. Winners Use Social Media<br />Get on the Map Local Search Marketing All Rights Reserved 2011<br />
  4. 4. Beware the Land Mines<br />Get on the Map Local Search Marketing All Rights Reserved 2011<br />
  5. 5. Don’t Do This!<br />Ignore a Social Media Eruption<br />Motrin, KFC, United Airlines<br />Use a phony name to bash your opponent or praise yourself<br />Whole Foods, Wal Mart, Hi-Media, Honda<br />Rogue Tweets<br />Red Cross, Chrysler<br />Misunderstand Your Audience<br />Kenneth Cole, GoDaddy, Groupon, Pepsi<br />Intimidate or Threaten to suppress Information<br />Nestle, Cook Source, Horizon Realty, Louis Vuitton, Barbara Streisand<br />Get on the Map Local Search Marketing All Rights Reserved 2011<br />
  6. 6. Do This Instead<br />Never Ignore a Social Media Eruption – constantly monitor, even on the weekends so you can respond if something happens<br />Never use a phony name to bash your opponent or praise yourself it is SO easy to identify IP addresses & digital footprints<br /><ul><li>Discourage Rogue Tweeting with a social media policy for staff and key supporters. But be prepared if it happens (see point 1)
  7. 7. Remember that Humor is in the eye of the beholder, sarcasm & wittiness are easily misunderstood and can offend
  8. 8. Don’t censor, threaten or use other forms of intimidation – the backlash is frequently worse than the original</li></ul>Get on the Map Local Search Marketing All Rights Reserved 2011<br />
  9. 9. Control What You Can<br />Implement SEO & Reputation Management – make sure your best stuff is on Google’s first page<br />Create a lot of content – post articles, photos, videos, commentary frequently <br />Spread your own message in your own words<br />Have a social media policy and training so your inner circle doesn’t get you in trouble<br />Get on the Map Local Search Marketing All Rights Reserved 2011<br />
  10. 10. Monitor What’s Being Said<br />Create list of keywords that are important to you – your name, key staff, opponent, campaign issues<br />Set Google, Yahoo, Bing & Twitter alerts for these keywords<br />If this is an overwhelming amount of information subscribe to a monitoring service<br />Get on the Map Local Search Marketing All Rights Reserved 2011<br />
  11. 11. Marketing on Social Media<br />Use Social Media to Lower the Cost of Creating a Brand<br />Identify some niche markets and advertise to them<br />Micro Niche Targeting – your ad seen by: <br /><ul><li>Retired Military Officers who own businesses
  12. 12. Married College Students who are religious
  13. 13. Cyclists who work at HP and live in Los Gatos</li></ul>Get on the Map Local Search Marketing All Rights Reserved 2011<br />
  14. 14. Tips<br />Start participating in social media today – results take time<br />Establish personal profiles – invite everyone you know to connect with you on all the platforms<br />Facebook, LinkedIn, Twitter, Youtube and Google Plus could all be important for your campaign<br />Create a social media strategy plan <br />Don’t assign social media to an intern – Get some professional social media consulting.<br />Get on the Map Local Search Marketing All Rights Reserved 2011<br />
  15. 15. Julie Gallaher<br />Google Me!<br />Klout Score 67<br />Twitter Followers 7,500 +<br />http://twitter.com/juliegallaher<br />Facebook Friends/Fans/Subscribers 3,000 +<br />http://facebook.com/getonthemap<br />LinkedIn Connections 1,500+<br />http://linkedin.com/in/juliegallaher<br />http://getonthemap.us<br />916-265-2521<br />Or come to my FREE online webinar on <br />Political Reputation Management on <br />Thursday, October 6, 2011 at 1:30pm <br />Info at http://www.youtube.com/watch?v=6VEZ1MMPnsc<br />Get on the Map Local Search Marketing All Rights Reserved 2011<br />
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