Sacramento Pinterest Class March 27th
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Sacramento Pinterest Class March 27th

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Marketing tips from Pinterest expert Julie Gallaher of Get on the Map Local Search Marketing.

Marketing tips from Pinterest expert Julie Gallaher of Get on the Map Local Search Marketing.

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Sacramento Pinterest Class March 27th Presentation Transcript

  • 1. Pinterest – APicture’s Wortha ThousandWordsMarch 27, 2012InstructorJulie GallaherGetOnTheMap.US
  • 2. Please Check In On Foursquare – search for Get on the Map, check-in and get a special gift On Facebook or Twitter – update your status to I’m at the #sacramentopinterestsmarties class with @JulieGallaher of @GetOnTheMap
  • 3. ThingsYouShouldDo.comThis photo has beenrepinned 100 timesandseen by 10,000 peopleAnd it’s still drivingtraffic! http://pinterest.com/sour ce/thingsyoushoulddo.c om/
  • 4. Pinterest Stats 16Million User 28% between 35-45 yrs 62% have some college 38% over 100K annual income But withHockey 83% women stick growth, all that could change in next 6 months
  • 5. Basics Ifyou need invite – write need invite Home Page Options Pinners I follow – Search – My navigation Left hand column – my activity Adding a Pin About – has Pinterest goodies, terms of service etc.
  • 6. Board SEO Use Keyword Phrase for Board Title Add a description, your url, your phone number and contact info This board may quickly index and be found in Google results, so make sure it makes sense How many boards – my advice broad focus to build followers http://pinterest.com/juliemarg/get-on-the- map
  • 7. Pin SEO Photos no wider than 520px – resize if necessary Describe your pins – use your keywords – add your link Watermark your photos
  • 8. What to Pin Mix it Up – Some of Yours, Some of Others More Mix it Up – Some Repins/Some New Content Go to websites, blogs, social media sites to find some new content that pinners haven’t seen. Recommended Ratio 5 Repins/1 New Content http://pinterest.com/juliemarg/pinterest- marketing-what-can-you-pin/
  • 9. Pinterest Legalities Credit original pinner Link to specific page, not entire website Watermark your photos – free service picmarkr.com Article from my friend on various watermarking styles http://afmarcom.com/2012/03/25/pinterest- and-copyright-explained-in-plain-talk-part-4- how-artists-can-protect-their-work-despite- widespread-sharing/
  • 10. Leverage Your Pin TimeGo to the Post not the Domain! Pin from Your Website or Blog Pin from Foodspotting Pin from Flickr Pin from Youtube Facebook is Tricky – First add a photo via upload, then edit the post, adding your facebook url
  • 11. Recycle Pins Embed Code on the Side of every pin Resize if wider than 520px Paste on your blog, share on your Facebook page Check to see what’s popular from your website or blog http://pinterest.com/source/thingsyousho ulddo.com/
  • 12. Connect with Me I’ve got a LinkedIn Pinterest Networking Group http://www.linkedin.com/groups/Pinterest- Networking-Group-4203053 http://pinterest.com/juliemarg http://facebook.com/getonthemap http://twitter.com/juliegallaher http://linkedin.com/in/juliegallaher http://getonthemap.us 916-265-2521