NUTS & BOLTS:
14 Tips to Improve Your B2B
Social Media
LinkedIn keeps growing
As of August 2013 has 238 Million Members.
That’s a 37% increase in the last 12 months
TIP 1
Your professional headline is the
most important part of your
LinkedIn profile.
TIP 2
Get a professional head shot for
your LinkedIn profile.
TIP 3
Add some rich media to make you
LinkedIn profile more visually
interesting.
I have had over 250 Northern California business
people attend my social media training workshops.
My training style is ha...
TIP 4
Check LinkedIn Search to make
sure you rank for your important
keywords.
Advice - Status – Content - Ideas – Clients - Traffic - Opportunities
• Don’t spam groups
• Do Read the rules and observe how other members
interpret them
• Enough people flagging your content...
TIP 5
Don’t Spam your LinkedIn groups.
List Your Products and Services
Use a unique graphic for each product and service
Get Recommendations
Link to a Landing Pa...
TIP 6
Recommendations for your
Services and Products is the most
powerful part of your LinkedIn
Company Page.
How to Grow Your Company Followers
• Post interesting content and updates
• Leverage your employees
• Add Follow Us badge ...
TIP 7
Try advertising to a targeted
audience to extend your reach.
Benefits of Upgrading Your LinkedIn Account
• See Everyone who’s looked at your profile
• Research using Advanced Targetin...
TIP 8
Long Pinterest pins are better than
short wide pins.
• Infographics
• Ebooks
• Inspiration
• Show Company Culture
• Show Community Involvement
• Show Testimonials/Fans
• Repurpose content from other social profile...
TIP 9
Use great titles and include your
contact info on every Pinterest
board.
TIP 10
Watermark your photos so people
can find you if they want to do
business with you.
TIP 11
Use good descriptions and
sometimes your pins can go viral.
TIP 12
Pinterest is visual, so Using
interesting visuals is essential.
TWITTER B2B
The Media is
On Twitter
TIP 13
Use Twitter to connect with the Press
and community leaders.
• TV and Twitter
TWITTER IPO
• Twitter and the NFL
• Twitter went from 1 million to 12 million users in a 6
month period. Was it the Oprah affect?
TIP 14
Get Going on Twitter.
Beginners to Advance, call me for
• Social Media Check Up
• Corporate Training
• Amplify Service
• Yelp & other Reputation...
http://linkd.in/HBQ331
http://linkedin.com/in/juliegallaher
http://pinterest.com/juliemarg
http://pinterest.com/getonthema...
• Please let me know (good or bad) what you think of this class.
• On Yelp
• http://bit.ly/W13eSx
• On LinkedIn
• http://l...
• http://jobspapa.com/distance-paper-airplanes.html
• http://www.archdaily.com/216844/infographic-women-
in-architecture/
...
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing
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Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing

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Presentation to Society for the Marketing of Professional Services (Engineers, Architects & Real Estate Developers) at KVIE Public Television Station, Sacramento, CA, October 10, 2013. Julie Gallaher is Google's #1 Ranked Sacramento Social Media Consultant. Really. Verify it on Google. LinkedIn, Pinterest and Twitter for B2B Small Business. Get on the Map Local Search Marketing http://getonthemap.us

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  • Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing

    1. 1. NUTS & BOLTS: 14 Tips to Improve Your B2B Social Media
    2. 2. LinkedIn keeps growing As of August 2013 has 238 Million Members. That’s a 37% increase in the last 12 months
    3. 3. TIP 1 Your professional headline is the most important part of your LinkedIn profile.
    4. 4. TIP 2 Get a professional head shot for your LinkedIn profile.
    5. 5. TIP 3 Add some rich media to make you LinkedIn profile more visually interesting.
    6. 6. I have had over 250 Northern California business people attend my social media training workshops. My training style is hands-on and my training philosophy is to provide practical strategies and tactics that will help my students achieve their goals. I offer training classes at my office or yours, and I’m available to travel to conferences and conventions.
    7. 7. TIP 4 Check LinkedIn Search to make sure you rank for your important keywords.
    8. 8. Advice - Status – Content - Ideas – Clients - Traffic - Opportunities
    9. 9. • Don’t spam groups • Do Read the rules and observe how other members interpret them • Enough people flagging your content will make it difficult for you to post in ANY group
    10. 10. TIP 5 Don’t Spam your LinkedIn groups.
    11. 11. List Your Products and Services Use a unique graphic for each product and service Get Recommendations Link to a Landing Page
    12. 12. TIP 6 Recommendations for your Services and Products is the most powerful part of your LinkedIn Company Page.
    13. 13. How to Grow Your Company Followers • Post interesting content and updates • Leverage your employees • Add Follow Us badge on your website • Target via Advertising
    14. 14. TIP 7 Try advertising to a targeted audience to extend your reach.
    15. 15. Benefits of Upgrading Your LinkedIn Account • See Everyone who’s looked at your profile • Research using Advanced Targeting • Send more inmails
    16. 16. TIP 8 Long Pinterest pins are better than short wide pins.
    17. 17. • Infographics • Ebooks • Inspiration
    18. 18. • Show Company Culture • Show Community Involvement • Show Testimonials/Fans • Repurpose content from other social profiles • Drive Traffic Back to Your Website
    19. 19. TIP 9 Use great titles and include your contact info on every Pinterest board.
    20. 20. TIP 10 Watermark your photos so people can find you if they want to do business with you.
    21. 21. TIP 11 Use good descriptions and sometimes your pins can go viral.
    22. 22. TIP 12 Pinterest is visual, so Using interesting visuals is essential.
    23. 23. TWITTER B2B The Media is On Twitter
    24. 24. TIP 13 Use Twitter to connect with the Press and community leaders.
    25. 25. • TV and Twitter
    26. 26. TWITTER IPO • Twitter and the NFL
    27. 27. • Twitter went from 1 million to 12 million users in a 6 month period. Was it the Oprah affect?
    28. 28. TIP 14 Get Going on Twitter.
    29. 29. Beginners to Advance, call me for • Social Media Check Up • Corporate Training • Amplify Service • Yelp & other Reputation Management Issues • SEO • Social Media Strategy Julie Gallaher Get on the Map 2572 21st Street Sacramento, CA 95818 916-265-2521 julie@getonthemap.us
    30. 30. http://linkd.in/HBQ331 http://linkedin.com/in/juliegallaher http://pinterest.com/juliemarg http://pinterest.com/getonthemap http://twitter.com/juliegallaher http://twitter.com/getonthemap Let’s Connect
    31. 31. • Please let me know (good or bad) what you think of this class. • On Yelp • http://bit.ly/W13eSx • On LinkedIn • http://linkd.in/GHzZzS • On Google • http://bit.ly/1cyh7Rw • Or by email • julie@getonthemap.us
    32. 32. • http://jobspapa.com/distance-paper-airplanes.html • http://www.archdaily.com/216844/infographic-women- in-architecture/ • http://www.govloop.com/profiles/blogs/51-2-twitter- best-practices-infographic-twitter-political-hall-of • http://blog.bazaarvoice.com/2011/12/01/let-them-play- how-twitter-saved-the-nfl-season-2/ • http://powerformula.net • http://blog.linkedin.com/2013/10/03/a-picture-is-worth- a-thousand-words-make-your-linkedin-profile-shine- slideshow/

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