Nuts and Bolts: 14 Tips for Improving Your B2B Social Media Marketing

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Presentation to Society for the Marketing of Professional Services (Engineers, Architects & Real Estate Developers) at KVIE Public Television Station, Sacramento, CA, October 10, 2013. Julie Gallaher …

Presentation to Society for the Marketing of Professional Services (Engineers, Architects & Real Estate Developers) at KVIE Public Television Station, Sacramento, CA, October 10, 2013. Julie Gallaher is Google's #1 Ranked Sacramento Social Media Consultant. Really. Verify it on Google. LinkedIn, Pinterest and Twitter for B2B Small Business. Get on the Map Local Search Marketing http://getonthemap.us

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  • 1. NUTS & BOLTS: 14 Tips to Improve Your B2B Social Media
  • 2. LinkedIn keeps growing As of August 2013 has 238 Million Members. That’s a 37% increase in the last 12 months
  • 3. TIP 1 Your professional headline is the most important part of your LinkedIn profile.
  • 4. TIP 2 Get a professional head shot for your LinkedIn profile.
  • 5. TIP 3 Add some rich media to make you LinkedIn profile more visually interesting.
  • 6. I have had over 250 Northern California business people attend my social media training workshops. My training style is hands-on and my training philosophy is to provide practical strategies and tactics that will help my students achieve their goals. I offer training classes at my office or yours, and I’m available to travel to conferences and conventions.
  • 7. TIP 4 Check LinkedIn Search to make sure you rank for your important keywords.
  • 8. Advice - Status – Content - Ideas – Clients - Traffic - Opportunities
  • 9. • Don’t spam groups • Do Read the rules and observe how other members interpret them • Enough people flagging your content will make it difficult for you to post in ANY group
  • 10. TIP 5 Don’t Spam your LinkedIn groups.
  • 11. List Your Products and Services Use a unique graphic for each product and service Get Recommendations Link to a Landing Page
  • 12. TIP 6 Recommendations for your Services and Products is the most powerful part of your LinkedIn Company Page.
  • 13. How to Grow Your Company Followers • Post interesting content and updates • Leverage your employees • Add Follow Us badge on your website • Target via Advertising
  • 14. TIP 7 Try advertising to a targeted audience to extend your reach.
  • 15. Benefits of Upgrading Your LinkedIn Account • See Everyone who’s looked at your profile • Research using Advanced Targeting • Send more inmails
  • 16. TIP 8 Long Pinterest pins are better than short wide pins.
  • 17. • Infographics • Ebooks • Inspiration
  • 18. • Show Company Culture • Show Community Involvement • Show Testimonials/Fans • Repurpose content from other social profiles • Drive Traffic Back to Your Website
  • 19. TIP 9 Use great titles and include your contact info on every Pinterest board.
  • 20. TIP 10 Watermark your photos so people can find you if they want to do business with you.
  • 21. TIP 11 Use good descriptions and sometimes your pins can go viral.
  • 22. TIP 12 Pinterest is visual, so Using interesting visuals is essential.
  • 23. TWITTER B2B The Media is On Twitter
  • 24. TIP 13 Use Twitter to connect with the Press and community leaders.
  • 25. • TV and Twitter
  • 26. TWITTER IPO • Twitter and the NFL
  • 27. • Twitter went from 1 million to 12 million users in a 6 month period. Was it the Oprah affect?
  • 28. TIP 14 Get Going on Twitter.
  • 29. Beginners to Advance, call me for • Social Media Check Up • Corporate Training • Amplify Service • Yelp & other Reputation Management Issues • SEO • Social Media Strategy Julie Gallaher Get on the Map 2572 21st Street Sacramento, CA 95818 916-265-2521 julie@getonthemap.us
  • 30. http://linkd.in/HBQ331 http://linkedin.com/in/juliegallaher http://pinterest.com/juliemarg http://pinterest.com/getonthemap http://twitter.com/juliegallaher http://twitter.com/getonthemap Let’s Connect
  • 31. • Please let me know (good or bad) what you think of this class. • On Yelp • http://bit.ly/W13eSx • On LinkedIn • http://linkd.in/GHzZzS • On Google • http://bit.ly/1cyh7Rw • Or by email • julie@getonthemap.us
  • 32. • http://jobspapa.com/distance-paper-airplanes.html • http://www.archdaily.com/216844/infographic-women- in-architecture/ • http://www.govloop.com/profiles/blogs/51-2-twitter- best-practices-infographic-twitter-political-hall-of • http://blog.bazaarvoice.com/2011/12/01/let-them-play- how-twitter-saved-the-nfl-season-2/ • http://powerformula.net • http://blog.linkedin.com/2013/10/03/a-picture-is-worth- a-thousand-words-make-your-linkedin-profile-shine- slideshow/