How to make Linkedin work for you

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Presentation to Sacramento Metro Chamber May 17, 2012.

Presentation to Sacramento Metro Chamber May 17, 2012.

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  • Show linked in people search – sacramento social media consultant sacramento search engine optimization sacramento reputation management then show google search sacramento social media consultant
  • Connect – upper right hand corner – add connectionsLIONs – Linked In Open Networkers
  • Metro Chamber 1467 members – uses as lead source for membership recruiting -
  • Show how my page shows in Google

Transcript

  • 1. GET ON THE MAP LOCAL SEARCHMARKETING JULIE GALLAHER 916-265- 2521
  • 2. JULIE GALLAHERGet on the Map Local Search MarketingPlease check-in on Foursquare or Facebookand TweetI’m @metro_chamber with @juliegallaher and the #linkedinsmarties GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 3. TODAY’S AGENDA1. Basic Facts about Linkedin2. Power Up Your LinkedIn Profile so You’ll Be Found3. Build Authority with LinkedIn’s Super Applications – Groups, Answers & Events4. Creating a LinkedIn Business Page5. LinkedIn Job Search – Your Own Online Placement Agency6. LinkedIn’s Powerful Advertising Platform – Laser Delivery of Your Message to your target audience – C-Level, admins or anywhere in between7. Quick evaluation of volunteers profiles GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 4. 1. LINKEDIN BASIC FACTS GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 5. 1. LINKEDIN BASIC FACTSWant more LI infographics?http://pinterest.com/getonthemap/linkedin/ GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 6. 2. POWER UP YOUR PROFILE SO YOU’LL GETFOUNDhttp://www.linkedin.com/profile/view?id=36762302&locale=en_US&trk=tyahhttp://www.linkedin.com/in/juliegallaherTIP --- Figure Out Your Most Important Key Phrase GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 7. 2. PROFILE - 5 PLACES FOR YOUR KEY PHRASEProfessional Headline (click on name)Current OccupationPast OccupationSummaryExperience GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 8. 2. PROFILE - ADD AN APPLICATIONHave you written a book or paper – PublicationDo you blog – wordpress or blogger appTravel to Important Conferences – TripItRead good books – AmazonRated as top lawyer – Martindale GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 9. CONNECT WITH EVERYONEhttp://linkedin.com/in/juliegallaherConnect – with your real life & social media friends – email, facebook status updatesConnect with LIONs GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 10. 2. PROFILE - RECOMMENDATIONSStart by givingThen ask – specific to the jobDon’t ask strangers It would be wise you to meet Julie and work with her if you are a business owner and trying to grow your business online. Julie has proven she can build her own business as well as teach others to do the same thing. She is an instrumental figure in helping traditionally non- tech-savvy businesses turn thee page and move themselves online in a meaningful way.” Andrew Johns – Internet Marketing Manager, Twitter GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 11. 2. PROFILE - ORGANIZEExport your listSend Linked in Mail to your contacts – maximum of 50 in a batchMake LinkedIn a regular activitiy –Update with community or industry info on a regular basisThese updates keep you front of mind with your contacts – seeing your message on their home page. GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 12. 3. BUILD AUTHORITY WITH LINKEDIN’S SUPERAPPLICATIONS --- GROUPSJoin and participate in some groupsRegional – Industry Specific – EducationalScour the groups for connections you’d like to makeSacramento Metro Chamber – bank CEO – look for connectionsStart your own groupPinterest Networking GroupLargest Pinterest group on LinkedInGroup founder can email once a week GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 13. 3. BUILD AUTHORITY WITH LINKEDIN’S SUPERAPPLICATIONS - ANSWERSAsk a questionAnswer a questionSubscribe to your favorite categoriesBecome an EXPERT GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 14. 3. BUILD AUTHORITY WITH LINKEDIN’S SUPERAPPLICATIONS - EVENTSEvents appear on your profileEvents appear in GoogleEvents appear in LinkedIn CalendarEvents appear on your business pageShareable by your friends/fans on their social networkshttp://linkd.in/Ha7Q0L GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 15. 4. CREATING A LINKEDIN BUSINESS PAGE1. Optimize your Overview tabApproximately 50 words. Use good ones with a call to action2. Create interesting updates3. Get recommendations for your services of products GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 16. 5. LINKEDIN JOB SEARCH GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 17. 5. LINKEDIN JOB SEARCHJust Joined - New people from your networkCheck out the people who check you outUpgrade your account GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 18. 6. LINKEDIN ADVERTISINGLet’s go Live!http://linkedin.com/in/juliegallaher GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 19. CONNECT WITH ME!Let’s go Live!http://linkedin.com/in/juliegallaher GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 20. FOLLOW GET ON THE MAPLet’s go Live!http://linkedin.com/in/juliegallaher GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
  • 21. KEEP IN TOUCHTwitter http://twitter.com/juliegallaherLinkedIn http://linkedin.com/in/juliegallaherLinkedIn http://www.linkedin.com/company/get-on-the-map-local-search- marketingFacebook http://facebook.com/getonthemapPinterest http://pinterest.com/juliemarg/get-on-the-mapEventbrite http://getonthemapsacramento.eventbrite.comGoogle+ https://plus.google.com/u/0/114799416896311124012/posts GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521