Social Photography - Instagram, Foodspotting - How many words a thousand words

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Social Photography Strategies to Promote Your Business. El Dorado County Chambers of Commerce. November 8, 2012. Julie Gallaher - Get on the Map

Social Photography Strategies to Promote Your Business. El Dorado County Chambers of Commerce. November 8, 2012. Julie Gallaher - Get on the Map

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  • 1. a thousand wordsHOW MANY WORDS? Get on the Map Local Search Marketing All Rights Reserved 2012 http://getonthemap.us
  • 2. http://statigr.am/viewer.php#/detail/319782068458434451_6560074 Get on the Map Local Search Marketing All Rights Reserved 2012
  • 3. http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012http://statigr.am/viewer.php#/detail/319044853943402238_7423486
  • 4. http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://statigr.am/viewer.php#/detail/318853716328152901_13355862
  • 5. BASICS • 100 Million Users • 35% USA • Very Popular with teens and young adults • But RAPID growth among adults • All Mobile – But announced internet use coming • Til then, Statigr.am or Webstagr.am on internethttp://getonthemap.ushttp://statigr.am/ http://web.stagram.com/ Get on the Map Local Search Marketing All Rights Reserved 2012
  • 6. BASICS • 3 Million Users – Small but dedicated group • Includes fantastic food photographers • Engage to get great photos to use in your own social media http://getonthemap.us Get on the Map Local Search Marketinghttp://www.foodspotting.com/find/best/bistro-33/in/El-Dorado-Hills-CA-USA All Rights Reserved 2012
  • 7. BASICS • Over 6 Billion Public Photos • Owned by Yahoo • Creative Commons Licensed Photoshttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012http://flickr.com
  • 8. BASICS • Owned by Google • Means Good SEO • Internal Editing • Sharing, Tagging like Facebookhttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012http://picasa.google.com/
  • 9. SOCIAL PHOTOGRAPHY People love pictures Increase engagement on Social Platforms – Facebook, Twitter, LinkedIn Get your customers to provide photos for you – lighten your loadhttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 10. How Can Social PhotographyHelp YourBusinesshttp://getonthemap.us Get on the Map Local Search Marketinghttp://pinterest.com/pin/140174607122264345/ All Rights Reserved 2012
  • 11. Network with Other BusinessOwners Take photos at their location http://statigr.am/viewer.php#/tag/placerville/ http://www.flickr.com/search/?q=placerville&f=hp http://www.foodspotting.com/find/best/placerville/in/Placerville-CA- 95667-USAhttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 12. Engage With Customers Follow Them Like their photos Comment on their photos Encourage them to take more photoshttp://getonthemap.us Get on the Map Local Search Marketinghttp://pinterest.com/pin/140174607123281263/ All Rights Reserved 2012
  • 13. Content for Youhttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012http://pinterest.com/pin/140174607122527240/
  • 14. Drive Traffic Add your link in your profile Watermark your pics Add link in photo description http://picmonkey.comhttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 15. Things to Post Your Products How your products are created Behind the Scenes look at your biz What your products can accomplish – before & after Sneak Peek at new products or business news Showcase your Employees Celebrity Sightings Cuteness Get on the Map Local Search Marketing All Rights Reserved 2012
  • 16. Hashtags Tag – Tag –Tag Create a permanent tag for your biz Include some popular tags http://web.stagram.com/hothttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 17. ContestsFord Fiesta – Every weekannounces a new hashtagassociated with one ofthe Fiesta’s features …the best photos arefeatured in a real lifedigital billboardhttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 18. Deftones At end of tour gave away a guitar signed by the band membershttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 19. National Geographichttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 20. Foodspotting Guidehttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012http://napavalleyfilmfest.org/2011/foodies-rally-to-discover-movies-to-dine-for/
  • 21. Filters and Appshttp://getonthemap.us Get on the Map Local Search Marketinghttp://gadgets.ndtv.com/apps/features/5-big-facts-about-instagram-223870 All Rights Reserved 2012
  • 22. Moku Hanga Moku Hangahttp://getonthemap.ushttps://itunes.apple.com/gb/app/moku-hanga/id514019787?mt=12 Search Marketing Get on the Map Local
  • 23. Color Splashhttp://getonthemap.us Get on the Map Local Search Marketinghttp://www.tuaw.com/2009/02/17/a-splash-of-color-from-colorsplash/ All Rights Reserved 2012
  • 24. Image Filterhttp://getonthemap.us Get on the Map Local Search Marketinghttp://mobilebility.com/imagefilter/index.html All Rights Reserved 2012
  • 25. Hipstamatichttp://getonthemap.us Get on the Map Local Search Marketinghttp://gear.hipstamatic.com/combo/lens/a1/film/aged All Rights Reserved 2012
  • 26. Tips for Great Photos SQUARE Change Perspective – Be Creative http://www.jetpac.com/blog/post/27565115619/fourteen- ways-of-photographing-the-eiffel-tower- and#.UJsUmvJQBYIhttp://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 27. Tips for Great Photos #Jumpstagram #Juxtaposehttp://getonthemap.ushttp://pinterest.com/pin/140174607123159191/ Get on the Map Local Search Marketinghttp://pinterest.com/pin/140174607123205409/ All Rights Reserved 2012
  • 28. Social Photography Resources http://getonthemap.us/instagram/blog http://getonthemap.us/foodspotting/blog http://pinterest.com/getonthemap/instagram http://pinterest.com/getonthemap/foodspotting http://twitter.com/573instagrmtips http://twitter.com/573foodspottinghttp://getonthemap.us Get on the Map Local Search Marketing
  • 29. Julie Gallaher http://getonthemap.us http://facebook.com/getonthemap http://linkedin.com/in/juliegallaher http://twitter.com/juliegallaher http://pinterest.com/juliemarg 916-265-2521 julie@getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012