Facebook to grow your market share
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Facebook to grow your market share

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  • Introduction – 5 min – my background – set and forget advertising 30% of their customers had disappeared.
  • The first thing anyone says to me about twitter is I don’t want to hear about what people had for lunch –they think people are tweeting I got in my car im going to starbucks I’m getting a latte – just like in real life some people are interesting and some are boring – Twitter is about who you follow and who follows you – i follow people in four basic categories – first people who write about good living – focus on wine, travel, music, art, food, golf etc. Second I follow sacramento business people who are on twitter – they are potential customers for my business. Third I follow people in Sacramento – making some new local friends and last I follow internet experts – I read the articles they recommend and learn from the executives at Google, Facebook, LinkedIn etc. about internet strategies I can use to help my customers.
  • Let individuals introduce themselves – 5 min
  • Let individuals introduce themselves – 5 min
  • The first thing anyone says to me about twitter is I don’t want to hear about what people had for lunch –they think people are tweeting I got in my car im going to starbucks I’m getting a latte – just like in real life some people are interesting and some are boring – Twitter is about who you follow and who follows you – i follow people in four basic categories – first people who write about good living – focus on wine, travel, music, art, food, golf etc. Second I follow sacramento business people who are on twitter – they are potential customers for my business. Third I follow people in Sacramento – making some new local friends and last I follow internet experts – I read the articles they recommend and learn from the executives at Google, Facebook, LinkedIn etc. about internet strategies I can use to help my customers.
  • 2 minutess
  • Demographics – age, marital status, gender, occupation, education, ethnicity, religionPsychographics – activities, interests, opinions, attitudes, valuesBehavioral – useage rate, brand loyalty, user status (first-time, regular), occasionsEnvironmental – organic, weather, climate, urban v suburban, mountain v ocean, economic
  • Show ad platform
  • Members get links to cool places directory
  • FB commerce is like attending baseball game – buy shirt hot dog, foam finger on impulse – very rare that someone will come to FB with intention to buy – Dave Kerpan Likeable
  • 2 minutess
  • Show question on things you should do

Facebook to grow your market share Facebook to grow your market share Presentation Transcript

  • Using Facebook to Grow Your Market Share
    Julie Gallaher
    Get on the Map Local Search Marketing
    916-265-2521
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    1
  • Facebook Basics
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    2
  • FB used to show the most recent
    Stream automatically – not anymore
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    3
  • This is the default screen that most
    people see when they sign in
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    4
  • Getting Engaged
    Analyzing & Measuring your engagement rate
    In the last month, how many responded by liking or commenting on your posts
    Who responds? Who doesn’t respond
    What do they respond to?
    Which of your friends are interested?
    How can you interest more of them?
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    5
  • Analyzing Your EngagementOld School Method
    Get a binder and write down the names of everyone who has commented during the last month
    Write down the names of everyone who has liked something during the last month
    Write down each post how many likes. How many comments.
    Look for patterns.
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    6
  • Customer Life Cycle
    Advertising
    Promotion
    Sales/Ordering
    Customer Service
    Community Building
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    7
  • Advertising
    Target your clients using
    Demographics
    Psychographics –
    Behavioral -
    Environmental -
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    8
  • Advertising
    Budget
    Copy
    Great Photos
    Be careful of ad fatigue
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    9
  • Promotion
    Free Reports
    Contests
    Special Offers
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    10
  • Sales/Ordering
    Paypal
    Etsy / Ebay
    Facebook Deals
    Facebook iFrames
    Big Brands – P&G announced June 9, 2011
    Keep open to opportunities
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    11
  • Customer Service
    Listen
    Respond Publicly and privately
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    12
  • Community Building
    Ask Questions
    Encourage participation
    Conversations
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    13
  • Connect with Me ;^D
    http://twitter.com/juliegallaher
    http://twitter.com/getonthemap
    http://facebook.com/juliegallaher
    http://facebook.com/getonthemap
    http://linkedin.com/in/juliegallaher
    http://getonthemap.us
    Get on the Map Local Search Marketing ---- All Rights Reserved 2011
    14