10 Steps to Connecting With Your Best Customers via Facebook

  • 436 views
Uploaded on

Facebook Class for Sacramento Metro Chamber of Commerce Business Builder Series, January 19, 2012. Given by Julie Gallaher, Get on the Map Local Search Marketing. For more info http://getonthemap.us

Facebook Class for Sacramento Metro Chamber of Commerce Business Builder Series, January 19, 2012. Given by Julie Gallaher, Get on the Map Local Search Marketing. For more info http://getonthemap.us

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
436
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 2 minutess
  • Want own like – keep up with FB changes
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • I want to connect with business owners who will hire me to help them with their marketing – I know they’re busy so engagement on FB is not so important to my business – I need my FB page to be seen in the search results and to have interesting things on my page so that prospects will see that I can help them with many things. My client Bisla’s sports bar needs to engage with prospects eachand every day, because they want those prospects to come in and watch the game, eat a burger and have a few beers.
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutess
  • 2 minutes
  • 2 minutess

Transcript

  • 1. Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 2. Please Tweet or FacebookI’m at @metro_chamber @facebook class with@juliegallaher @getonthemap#sacramentofacebooksmarties Our Hashtag #sacramentofacebooksmarties Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 3. One Billion InAugust 2012 Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 4. Your Mission: Connect with Your BestProspects & Customers Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 5. Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 6. Use Page not ProfileHow do your best prospects react when you use a personalprofile for your business marketing• Accept friend request but immediately hide updates 22%• Refuse friend request and be annoyed with the business 53%• Complain about businesses who can’t follow the FB rules 9%• No analytics or insights when you use a profile- how will you ever know if it’s working? Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 7. 9 Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 8. Set ObjectivesWhat do you want Facebook to do for your business• Create a business image that is attractive for your business• Show up strong in Google and the other search engines• Customer Service• Sell your products or services• Reward your best customers• Sell Excess Inventory• Connect with other business in your area Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 9. 8 Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 10. Analyze• Facebook Insights• Google Analytics• Facebook Ad Reports• Third Party Platforms• Things You Should Do Facebook PageTip: With Facebook Reports, You need to create a system forstoring the data – their platform just stores 28 days Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 11. Analyze• Facebook Insights• Google Analytics• Ad Reports• Third Party Platforms Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 12. 7 Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 13. Use Tools• Time Management and Scheduling with Hootsuite• Create Editorial Calendar• Capture Email Addresses with Incentive• Contact Me• Analyze Your Engagement• Edgerank Checker Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 14. 6 Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 15. Network• Invite Friends, Family, Business Associates• Be Reciprocal• Facebook Partner Page• Use Facebook as your business to Connect• Post on your friends and colleagues walls• Join Online Networking Pages• Sacramento Metro Chamber• Sacramento Likes• Support Roseville Rocklin Businesses Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 16. 5 Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 17. Customize Your PageDon’t send non-fans to your wallGet on the Map Facebook WelcomeKershaw Cutter Ratinoff WelcomeUse great graphics – horizontal profile picture etc.Use Facebook Options & cool appsSacramento Zoo DealPartner Page, Free Newsletter, Work for Us Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 18. 4 Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 19. SEOTitle & Category of Page are importantGoogle Advertising Agency SacramentoUse Keywords in Description & Info PageTitle Pictures before uploadingLink to your page from all other site you haveInclude your Facebook page in your SEO campaignsGet on the Map Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 20. 3 Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 21. Connect Offline• Business Cards with link to Facebook page• Add Facebook link to your email signature• Mention Facebook in your TV, Radio & Print Ads• Posters & Announcements at your store Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 22. 2 Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 23. Be Personal & FriendlySocial Media is SocialMake small talk, Compliment your fans, Say nice things about yourCommunityWhy Do Users Like Brands on FacebookPublic Endorsement or a Brand, To get special offers & discounts, to bethe first to know about new productsWhy Do Users Unlike Brands on FacebookNo longer interesting, publishes too often, publishes not oftenenough, too pitchy, no benefits for me Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 24. 1 Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 25. Advertise• Only 7% of fans will see your post in their newsfeed on an average post• Advertising to friends of fans resulted in 687% of my target market seeing my post• 100 Fans will get you seen 7 times on the timeline, but give you access to 15,000 using friends of fans• My Advertising Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 26. Advertise• Advertisement can link to your Facebook Page, your website, a youtube video, linkedin profile, anything that’s online• Be creative with your targeting – do Frank Sinatra fans like steak? Do garden lovers need plumbing services?• Test different ads – watch for ad blindness• Come to my Facebook Advertising Secrets class 1/31 http://getonthemapsacramento.eventbrite.com Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 27. Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 28. Julie Gallaher • 20 Years Experience helping small businesses with marketing • Super Online Connector with personal network of over 12,000 • Started Get on the Map in May 2009 • Former AT&T and California Chamber Sales Rep Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 29. Upcoming Classes• http://getonthemapsacramento.eventbrite.com• Tuesday, Jan 24 – Reputation Management• Tuesday, Jan 31 – Facebook Advertising Secrets• Tuesday, Feb 14 – Pinterest – The Hottest New Thing• Tuesday, Feb 21 – LinkedIn Intensive – Creating a Profile That Makes MoneyClasses on Google+, YouTube, Foodspotting, Twitter andFoursquare coming this spring Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 30. Connect with Me Online• http://getonthemap.us• http://facebook.com/getonthemap• http://linkedin.com/get-on-the-map-local-search-marketing• http://linkedin.com/in/juliegallaher• http://twitter.com/juliegallaher• julie@getonthemap.us• 916-265-2521 Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521
  • 31. Links• Top 5 Things Restaurants Misunderstand About Social Media• New Verbs – Not just Likes, but Loves, Owns, Wants etc.• What Facebook Users Like• 20 Ways to Promote Your Facebook Fan Page• How to Create a Facebook Fan Page in 5 Easy Steps• Social Content Seeding for SEO• Photo Credits• Arquera, NYClovesNYC, Yess, kevin dooley, practical owl, fotofrog, Dunny, Toni F, Edgar Chambon, zest mainia Get on the Map Local Search Marketing All Rights Reserved 2011/2012 916-265-2521