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7 Essential Steps to Facebook Advertising Success
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7 Essential Steps to Facebook Advertising Success

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  • ----- Meeting Notes (9/4/12 13:01) -----http://facebook.com
  • ----- Meeting Notes (9/4/12 13:01) -----http://facebook.com
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • Transcript

    • 1. 7 Essential Steps to Facebook Advertising Success While you‟re waiting … I‟ll serenade you ;^D And could you write the city where you‟re from and your facebook page url in the box on the right? Thanky you!http://soundcloud.com/juliegallaher
    • 2. 7 Essential Steps to Facebook Advertising Successhttp://facebook.com/getonthemap
    • 3. Julie Gallaherhttp://facebook.com/getonthemap
    • 4. IntroSocial Media is FreeBut it‟s not Easyhttp://facebook.com/getonthemap
    • 5. Today‟s Topics1. Goals2. Budget3. Targeting4. Ad Options5. Photos & Copy6. Landing Pages7. Test, Test, Testhttp://facebook.com/getonthemap
    • 6. Is your advertising …Directionalvs.Creativehttp://facebook.com/getonthemap
    • 7. Google is Directional• Users are looking for something specific• They want to be directed to where they can find it http://facebook.com/getonthemap
    • 8. Facebook is Creative• You must Create the interest• Branding• Limited Time Offershttp://facebook.com/getonthemap
    • 9. Goals & BudgetBefore you askHow much should I spend?AskWhat do I want to accomplish?http://facebook.com/getonthemap
    • 10. 3 Ways to Make More Money • Attract New Customers • Get Current Customers to Spend More • Get Former Customers to Come Backhttp://facebook.com/getonthemap
    • 11. Budget • Work Backwards • What kind of results do you want from your advertising • How aggressive do you need to be to get those resultshttp://facebook.com/getonthemap
    • 12. Targeting• Who is your best customer?• What do you know about them?http://facebook.com/getonthemap
    • 13. If I was your best customer• What do you know about me• Baby Boomer• Music – Jazz, Dean Martin, Frank Sinatra• Sports – San Francisco Giants• School – St Francis High School, UC Davis• Dachsunds• Wine• Cheerful, Happy Messaging• Which of these interests do I share with your other top prospectshttp://facebook.com/getonthemap
    • 14. Ad Options• 2 Principal Types• Sidebar – Can be promoted to anyone• In-stream – Only to fans and friends of fanshttp://facebook.com/getonthemap
    • 15. Ad Optionshttp://facebook.com/getonthemap
    • 16. Sidebar Ad OptionsMarketplace AdsPhoto Post AdVideo Post AdEvent Post AdLink Post AdOffer Adhttp://facebook.com/getonthemap
    • 17. In-Stream Ad OptionsPromoted Photo Post AdPromoted Video Post AdPromoted Event Post AdPromoted Link Post AdPromoted Offer AdSponsored Like StorySponsored Check-In Storyhttp://facebook.com/getonthemap
    • 18. Sidebar Marketplace Adshttp://facebook.com/getonthemap
    • 19. Sidebar Great Marketplace Adshttp://facebook.com/getonthemap
    • 20. Sidebar Bad Marketplace Adshttp://facebook.com/getonthemap
    • 21. Sidebar – Photo Posthttp://facebook.com/getonthemap
    • 22. Sidebar – Photo Post Landing Pagehttp://facebook.com/getonthemap
    • 23. Sidebar – Video Posthttp://facebook.com/getonthemap
    • 24. Sidebar – Event Posthttp://facebook.com/getonthemap
    • 25. Sidebar – Link Posthttp://facebook.com/getonthemap
    • 26. Sidebar – Offershttp://facebook.com/getonthemap
    • 27. In-Stream Promoted Posts You Need 400 Fans All the same types of ads used in “Post” ads, but more effective because they‟re in the stream. Can only be used in 1st 3 days after posting.http://facebook.com/getonthemap
    • 28. In-Stream Like Storieshttp://facebook.com/getonthemap
    • 29. In-Stream Check-In Storieshttp://facebook.com/getonthemap
    • 30. Use a Mix of Adshttp://facebook.com/getonthemap
    • 31. Photos & Copy • Remember your ideal customer … what would he/she like • Choose 3 Photos • Write 2 descriptions • Mix and Match to have 6 ads Photo is 100 x 65http://facebook.com/getonthemap
    • 32. Photos & Copy • Check with Facebook to see ads they think you will like • http://facebook.com/ads/adboard • What posts have your fans likedhttp://facebook.com/getonthemap
    • 33. Photos & Copy• On post ad – first 75 – 90 characters will be seen, make „em count• Always include a call to action – Like this if you want Salted Caramel to be our next specialhttp://facebook.com/getonthemap
    • 34. Landing Page• With Marketplace Ads, your prospect can be directed to ANY page - your website, youtube, sales page• #1 Reason ads are rejected – ad and landing page don‟t matchhttp://facebook.com/getonthemap
    • 35. Photo Post Landing Pagehttp://facebook.com/getonthemap
    • 36. Landing Page – Facebook Apphttp://facebook.com/getonthemap
    • 37. Landing Page – Facebook Apphttp://facebook.com/getonthemap
    • 38. Landing Page– Youtubehttp://facebook.com/getonthemap
    • 39. Landing Page– Websitehttp://facebook.com/getonthemap
    • 40. Test, Test, Testhttp://facebook.com/getonthemap
    • 41. Test, Test, Testhttp://facebook.com/getonthemap
    • 42. My Best Ads $.38 per click Spent $13.00 Raised nearly $1,000 for MDAhttp://facebook.com/getonthemap
    • 43. My Best Ads $.31 per clickhttp://facebook.com/getonthemap
    • 44. My Best Ads $.04 per clickhttp://facebook.com/getonthemap
    • 45. My Best Ads Spent $50.00 17,999 Impressions 240 Actions 108 Post Likes 5 Shares Targeted to Small Biz Owners in Sacramento Areahttp://facebook.com/getonthemap
    • 46. Breaking News You Can Target Your Email List!https://www.facebook.com/ads/manage/powereditor/intro.php?act=28160579http://facebook.com/getonthemap
    • 47. My Plans• More Webinars• Speaking engagements• Teaching• Launching Soon – Private Coaching Club• http://getonthemap.us/hello
    • 48. What did you like most about this webinar?• GetOnTheMapFanReviews.com• http://getonthemapfanreviews.com
    • 49. What did you not like about this webinar?• If you‟ve got some constructive criticism, email me at• julie@getonthemap.us
    • 50. Credits• http://arstechnica.com/business/2011/ 01/no-opting-out-from-facebook- turning-your-check-ins-likes-into-ads/• Book – Killer Facebook Ads by Marty Weintraub• Facebook Apps – NorthSocial.com
    • 51. Thank You

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