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+      5 Facebook      Ad Options       !      for 2013http://soundcloud.com/juliegallaher
+    Julie Gallaher    http://facebook.com/getonthemap
+    Social Media is Free    But it’s not Easy    http://facebook.com/getonthemap
+    Is your advertising …     Directional     vs.     Creative     http://facebook.com/getonthemap
+    Google is Directional    Usersare looking for     something specific    They want to be directed to     where they ...
+    Facebook is Creative    You        must Create the interest    Branding    Limited           Time Offers    http:/...
+            With New Graph Search             Facebook’s Going Directional    4Criteria    Do I like you    Do      my...
+            1. Facebook Graph Search    http://facebook.com/getonthemap
+            1. Facebook Graph Search    http://facebook.com/getonthemap
+            1. Facebook Graph Search    http://facebook.com/getonthemap
+            1. Facebook Graph Search    http://facebook.com/getonthemap
+            1. Facebook Graph Search    http://facebook.com/getonthemap
+    Goals & Budget    Before you ask    How much should I spend?    Ask    What do I want to accomplish?    http://facebo...
+    2. Sponsored Stories       When someone likes, checks-in or comments, make sure ALL        their friends find out   ...
+    2. Sponsored Stories    http://facebook.com/getonthemap
+    2. Sponsored Stories    http://facebook.com/getonthemap
+    3. Promoted Posts       Need 100 Followers (previously 400)       Rumor says soon geographic targeting will soon be...
+    3. Promoted Posts       Example – non-promoted posts reach 50-150 people       Promoted for just $5.00 targeting re...
+    4. Custom Audiences    https://www.facebook.com/ads/manage/powereditor/intro.php?act=    28160579    http://facebook....
+    4. Custom Audiences    Must use Google Chrome Browser    Power Editor Chrome Extension    Upload your email list    F...
+    5. Conversion Tracking     Track the Effectiveness of Your FB Advertising     Facebook optimizes to the action you re...
+    5. Conversion Tracking     You must have access to the back end of your website    http://facebook.com/getonthemap
+    Marketplace vs Photo Ads    http://facebook.com/getonthemap
+    Photo Ad     http://facebook.com/getonthemap
+Sidebar – Photo Post LandingPagehttp://facebook.com/getonthemap
+    Sidebar – Video Posthttp://facebook.com/getonthemap
+Sidebar – Event Posthttp://facebook.com/getonthemap
+      Sidebar – Link Posthttp://facebook.com/getonthemap
+             5. Offers & Deals    http://facebook.com/getonthemap
+             5. Offers & Deals    http://facebook.com/getonthemap
+    Creating Your Ad    http://facebook.com/getonthemap
+    Photos & Copy       Check with Facebook to see ads they think you will like       http://facebook.com/ads/adboard  ...
+    Photos & Copy       On post ad – first 75 – 90 characters will be seen, make ‘em        count       Always include ...
+ If I was your best customer    What do you know about me    Baby Boomer    Music – Jazz, Dean Martin, Frank Sinatra ...
+    Landing Page       With Marketplace Ads, your prospect can be directed to ANY        page - your website, youtube, s...
+        Photo Post Landing Page    http://facebook.com/getonthemap
+    Test, Test, Test    http://facebook.com/getonthemap
+    Test, Test, Testhttp://facebook.com/getonthemap
+            My Best Ads                                  $.38 per click                                  Spent $13.00    ...
+                 My Best Ads                                      $.31 per click    http://facebook.com/getonthemap
+               My Best Ads                                      $.04 per click    http://facebook.com/getonthemap
+               My Best Ads                                      Spent $50.00                                      17,999 ...
+                  My Plans       More Webinars       Speaking engagements       Teaching       Launching Soon – Priva...
+    What did you like most about this    webinar?    GetOnTheMapFanReviews.com    http://getonthemapfanreviews.com
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5 facebook ad options for 2013

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  • ----- Meeting Notes (9/4/12 13:01) -----http://facebook.com
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • Transcript of "5 facebook ad options for 2013"

    1. 1. + 5 Facebook Ad Options ! for 2013http://soundcloud.com/juliegallaher
    2. 2. + Julie Gallaher http://facebook.com/getonthemap
    3. 3. + Social Media is Free But it’s not Easy http://facebook.com/getonthemap
    4. 4. + Is your advertising … Directional vs. Creative http://facebook.com/getonthemap
    5. 5. + Google is Directional Usersare looking for something specific They want to be directed to where they can find it http://facebook.com/getonthemap
    6. 6. + Facebook is Creative You must Create the interest Branding Limited Time Offers http://facebook.com/getonthemap
    7. 7. + With New Graph Search Facebook’s Going Directional 4Criteria Do I like you Do my friends like you Do other people like you Do you use targeted keywords http://facebook.com/getonthemap
    8. 8. + 1. Facebook Graph Search http://facebook.com/getonthemap
    9. 9. + 1. Facebook Graph Search http://facebook.com/getonthemap
    10. 10. + 1. Facebook Graph Search http://facebook.com/getonthemap
    11. 11. + 1. Facebook Graph Search http://facebook.com/getonthemap
    12. 12. + 1. Facebook Graph Search http://facebook.com/getonthemap
    13. 13. + Goals & Budget Before you ask How much should I spend? Ask What do I want to accomplish? http://facebook.com/getonthemap
    14. 14. + 2. Sponsored Stories  When someone likes, checks-in or comments, make sure ALL their friends find out  This is an add-on to other forms of advertising  No Additional Budget Required http://facebook.com/getonthemap
    15. 15. + 2. Sponsored Stories http://facebook.com/getonthemap
    16. 16. + 2. Sponsored Stories http://facebook.com/getonthemap
    17. 17. + 3. Promoted Posts  Need 100 Followers (previously 400)  Rumor says soon geographic targeting will soon be available  Super Easy  My recommendation once a week at least  You can promote text, link, photo, video, offerhttp://facebook.com/getonthemap
    18. 18. + 3. Promoted Posts  Example – non-promoted posts reach 50-150 people  Promoted for just $5.00 targeting reached 566 – 1530  Choose Fans or Fans + Friends of Fans  Old or New Posts (previously just first 3 days)http://facebook.com/getonthemap
    19. 19. + 4. Custom Audiences https://www.facebook.com/ads/manage/powereditor/intro.php?act= 28160579 http://facebook.com/getonthemap
    20. 20. + 4. Custom Audiences Must use Google Chrome Browser Power Editor Chrome Extension Upload your email list Facebook data matches your list to see who has used the emails to join Facebook https://www.facebook.com/ads/manage/powereditor/intro.php?act= 28160579 http://facebook.com/getonthemap
    21. 21. + 5. Conversion Tracking Track the Effectiveness of Your FB Advertising Facebook optimizes to the action you request http://facebook.com/getonthemap
    22. 22. + 5. Conversion Tracking You must have access to the back end of your website http://facebook.com/getonthemap
    23. 23. + Marketplace vs Photo Ads http://facebook.com/getonthemap
    24. 24. + Photo Ad http://facebook.com/getonthemap
    25. 25. +Sidebar – Photo Post LandingPagehttp://facebook.com/getonthemap
    26. 26. + Sidebar – Video Posthttp://facebook.com/getonthemap
    27. 27. +Sidebar – Event Posthttp://facebook.com/getonthemap
    28. 28. + Sidebar – Link Posthttp://facebook.com/getonthemap
    29. 29. + 5. Offers & Deals http://facebook.com/getonthemap
    30. 30. + 5. Offers & Deals http://facebook.com/getonthemap
    31. 31. + Creating Your Ad http://facebook.com/getonthemap
    32. 32. + Photos & Copy  Check with Facebook to see ads they think you will like  http://facebook.com/ads/adboard  What posts have your fans likedhttp://facebook.com/getonthemap
    33. 33. + Photos & Copy  On post ad – first 75 – 90 characters will be seen, make ‘em count  Always include a call to action  Like this if you want Salted Caramel to be our next special http://facebook.com/getonthemap
    34. 34. + If I was your best customer  What do you know about me  Baby Boomer  Music – Jazz, Dean Martin, Frank Sinatra  Sports – San Francisco Giants  School – St Francis High School, UC Davis  Dachsunds  Wine  Cheerful, Happy Messaging  Which of these interests do I share with your other top prospects http://facebook.com/getonthemap
    35. 35. + Landing Page  With Marketplace Ads, your prospect can be directed to ANY page - your website, youtube, sales page  #1 Reason ads are rejected – ad and landing page don’t match http://facebook.com/getonthemap
    36. 36. + Photo Post Landing Page http://facebook.com/getonthemap
    37. 37. + Test, Test, Test http://facebook.com/getonthemap
    38. 38. + Test, Test, Testhttp://facebook.com/getonthemap
    39. 39. + My Best Ads $.38 per click Spent $13.00 Raised nearly $1,000 for MDAhttp://facebook.com/getonthemap
    40. 40. + My Best Ads $.31 per click http://facebook.com/getonthemap
    41. 41. + My Best Ads $.04 per click http://facebook.com/getonthemap
    42. 42. + My Best Ads Spent $50.00 17,999 Impressions 240 Actions 108 Post Likes 5 Shares Targeted to Small Biz Owners in Sacramento Area http://facebook.com/getonthemap
    43. 43. + My Plans  More Webinars  Speaking engagements  Teaching  Launching Soon – Private Coaching Club  http://getonthemap.us/hello
    44. 44. + What did you like most about this webinar? GetOnTheMapFanReviews.com http://getonthemapfanreviews.com
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