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5 facebook ad options for 2013
 

5 facebook ad options for 2013

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  • ----- Meeting Notes (9/4/12 13:01) -----http://facebook.com
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments
  • $36.76 + $15.0073 photo views39 post likes + 3112 page likes5 shares4 comments

5 facebook ad options for 2013 5 facebook ad options for 2013 Presentation Transcript

  • + 5 Facebook Ad Options ! for 2013http://soundcloud.com/juliegallaher
  • + Julie Gallaher http://facebook.com/getonthemap
  • + Social Media is Free But it’s not Easy http://facebook.com/getonthemap
  • + Is your advertising … Directional vs. Creative http://facebook.com/getonthemap
  • + Google is Directional Usersare looking for something specific They want to be directed to where they can find it http://facebook.com/getonthemap
  • + Facebook is Creative You must Create the interest Branding Limited Time Offers http://facebook.com/getonthemap
  • + With New Graph Search Facebook’s Going Directional 4Criteria Do I like you Do my friends like you Do other people like you Do you use targeted keywords http://facebook.com/getonthemap
  • + 1. Facebook Graph Search http://facebook.com/getonthemap
  • + 1. Facebook Graph Search http://facebook.com/getonthemap
  • + 1. Facebook Graph Search http://facebook.com/getonthemap
  • + 1. Facebook Graph Search http://facebook.com/getonthemap
  • + 1. Facebook Graph Search http://facebook.com/getonthemap
  • + Goals & Budget Before you ask How much should I spend? Ask What do I want to accomplish? http://facebook.com/getonthemap
  • + 2. Sponsored Stories  When someone likes, checks-in or comments, make sure ALL their friends find out  This is an add-on to other forms of advertising  No Additional Budget Required http://facebook.com/getonthemap
  • + 2. Sponsored Stories http://facebook.com/getonthemap
  • + 2. Sponsored Stories http://facebook.com/getonthemap
  • + 3. Promoted Posts  Need 100 Followers (previously 400)  Rumor says soon geographic targeting will soon be available  Super Easy  My recommendation once a week at least  You can promote text, link, photo, video, offerhttp://facebook.com/getonthemap
  • + 3. Promoted Posts  Example – non-promoted posts reach 50-150 people  Promoted for just $5.00 targeting reached 566 – 1530  Choose Fans or Fans + Friends of Fans  Old or New Posts (previously just first 3 days)http://facebook.com/getonthemap
  • + 4. Custom Audiences https://www.facebook.com/ads/manage/powereditor/intro.php?act= 28160579 http://facebook.com/getonthemap
  • + 4. Custom Audiences Must use Google Chrome Browser Power Editor Chrome Extension Upload your email list Facebook data matches your list to see who has used the emails to join Facebook https://www.facebook.com/ads/manage/powereditor/intro.php?act= 28160579 http://facebook.com/getonthemap
  • + 5. Conversion Tracking Track the Effectiveness of Your FB Advertising Facebook optimizes to the action you request http://facebook.com/getonthemap
  • + 5. Conversion Tracking You must have access to the back end of your website http://facebook.com/getonthemap
  • + Marketplace vs Photo Ads http://facebook.com/getonthemap
  • + Photo Ad http://facebook.com/getonthemap
  • +Sidebar – Photo Post LandingPagehttp://facebook.com/getonthemap
  • + Sidebar – Video Posthttp://facebook.com/getonthemap
  • +Sidebar – Event Posthttp://facebook.com/getonthemap
  • + Sidebar – Link Posthttp://facebook.com/getonthemap
  • + 5. Offers & Deals http://facebook.com/getonthemap
  • + 5. Offers & Deals http://facebook.com/getonthemap
  • + Creating Your Ad http://facebook.com/getonthemap
  • + Photos & Copy  Check with Facebook to see ads they think you will like  http://facebook.com/ads/adboard  What posts have your fans likedhttp://facebook.com/getonthemap
  • + Photos & Copy  On post ad – first 75 – 90 characters will be seen, make ‘em count  Always include a call to action  Like this if you want Salted Caramel to be our next special http://facebook.com/getonthemap
  • + If I was your best customer  What do you know about me  Baby Boomer  Music – Jazz, Dean Martin, Frank Sinatra  Sports – San Francisco Giants  School – St Francis High School, UC Davis  Dachsunds  Wine  Cheerful, Happy Messaging  Which of these interests do I share with your other top prospects http://facebook.com/getonthemap
  • + Landing Page  With Marketplace Ads, your prospect can be directed to ANY page - your website, youtube, sales page  #1 Reason ads are rejected – ad and landing page don’t match http://facebook.com/getonthemap
  • + Photo Post Landing Page http://facebook.com/getonthemap
  • + Test, Test, Test http://facebook.com/getonthemap
  • + Test, Test, Testhttp://facebook.com/getonthemap
  • + My Best Ads $.38 per click Spent $13.00 Raised nearly $1,000 for MDAhttp://facebook.com/getonthemap
  • + My Best Ads $.31 per click http://facebook.com/getonthemap
  • + My Best Ads $.04 per click http://facebook.com/getonthemap
  • + My Best Ads Spent $50.00 17,999 Impressions 240 Actions 108 Post Likes 5 Shares Targeted to Small Biz Owners in Sacramento Area http://facebook.com/getonthemap
  • + My Plans  More Webinars  Speaking engagements  Teaching  Launching Soon – Private Coaching Club  http://getonthemap.us/hello
  • + What did you like most about this webinar? GetOnTheMapFanReviews.com http://getonthemapfanreviews.com