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Connecting with Your Best              Prospects on Facebook              While you’re waiting …           Please Check-in...
Julie Gallaherhttp://facebook.com/getonthemap
When Will We Reach One Billion?http://facebook.com/getonthemap
http://facebook.com/getonthemap
IntroSocial Media is FreeBut it’s not Easyhttp://facebook.com/getonthemap
Today’s Topics1.    Image2.    Goals & Budget3.    Pages Not Profiles4.    Mobile5.    Tools & Analytics6.    Promoting7. ...
Your Ideal ImagePersonal and Page shouldcompliment           fun                    dynamic    Cutting smart              ...
Your Ideal Image• Your Facebook Friends are not  the same as your real life friends• Don’t Overshare dynamic Cutting      ...
9
Goals3 Ways to Make Money1. Get New Customers2. Get Current Customers to Spend   More3. Get Former Customers to Come Backh...
GoalsHow can Facebook help you• Reinforce your image• Show up strong in Google so people can find  you• Customer Service• ...
8
Use Page not ProfileProfiles can’t advertiseProfiles have no analyticsProfiles don’t show up in searchhttp://facebook.com/...
Use Page not ProfileHow do your best prospects react when you use apersonal profile for your business marketing• Accept fr...
7
Mobilehttp://facebook.com/getonthemap
Mobilehttp://facebook.com/getonthemap
Mobilehttp://facebook.com/getonthemap
Mobilehttp://facebook.com/getonthemap
Mobile•   Please get your phone out and•   Go to Get on the Map Page•   Like•   Check-in•   .•   THANK YOUhttp://facebook....
6
Tools & Analytics•   Facebook Insights•   Google Analytics•   Facebook Ad Reports•   Third Party Platformshttp://facebook....
Analyze•   Facebook Insights•   Google Analytics•   Ad Reports•   Third Party Platformshttp://facebook.com/getonthemap
Use Tools• Time Management and Scheduling with  Hootsuite SocialOomph.com, BufferApp• Create Editorial Calendar• Capture E...
Analyzehttp://facebook.com/getonthemap
5
Promoting•   Captivating Content•   Facebook Candy•   Load Photo then add link•   Watch your Edgerank•   PTAT/Likes x 100 ...
Promoting• Contests• Offers• Eventshttp://facebook.com/getonthemap
4
SEOTitle & Category of Page are importantFacebook Consulting SacramentoUse Keywords in Description & Info PageTitle Pictur...
3
Customize Your Pagehttp://facebook.com/getonthemap
Customize Your Pagehttp://facebook.com/getonthemap
Customize Your Page• LuJure• NorthSocialhttp://facebook.com/getonthemap
2
Connect Offline•   Business Cards with link to Facebook page•   Add Facebook link to your email signature•   Mention Faceb...
Be Personal & FriendlyWhy Do Users Like Brands on FacebookPublic Endorsement or a Brand, To getspecial offers & discounts,...
Network• Be Reciprocal• Use Facebook as your business to Connect• Post on your friends and colleagues walls things that yo...
1
Advertise• Only 7% of fans will see your post in their  newsfeed on an average post• Advertising to friends of fans result...
Advertise• Advertisement can link to your Facebook  Page, your website, a youtube  video, linkedin profile, anything that’...
Increase Your Reachhttp://facebook.com/getonthemap
My Best Ads                                  $.04 per clickhttp://facebook.com/getonthemap
My Plans• More Webinars• Speaking engagements• Teaching• #Amplify – 100,000 guaranteed re-tweet  impressions per month, no...
My Best Ads                                  $.38 per click                                  Spent $13.00                 ...
My Best Ads                                  $.31 per clickhttp://facebook.com/getonthemap
What did you like most        about this webinar?• GetOnTheMapFanReviews.com• http://getonthemapfanreviews.com
What did you not like about           this webinar?• If you’ve got some constructive  criticism, email me at• julie@getont...
Facebook Cheat Sheet       851 x 315           160 x 160   403 x 403        Cover               Profile     Regular       ...
Thank Youhttp://facebook.com/getonthemap
10 steps facebook marketing sept 2012
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10 steps facebook marketing sept 2012

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  • Which one of these methods would you like to concentrate on? If you want to reach new customers via Facebook you should include
  • I want to connect with business owners who will hire me to help them with their marketing – I know they’re busy so engagement on FB is not so important to my business – I need my FB page to be seen in the search results and to have interesting things on my page so that prospects will see that I can help them with many things. My client Bisla’s sports bar needs to engage with prospects eachand every day, because they want those prospects to come in and watch the game, eat a burger and have a few beers.
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  • Transcript of "10 steps facebook marketing sept 2012"

    1. 1. Connecting with Your Best Prospects on Facebook While you’re waiting … Please Check-in on Facebook Type in Get on the Map Into the Search Box And Check-Inhttp://soundcloud.com/juliegallaher
    2. 2. Julie Gallaherhttp://facebook.com/getonthemap
    3. 3. When Will We Reach One Billion?http://facebook.com/getonthemap
    4. 4. http://facebook.com/getonthemap
    5. 5. IntroSocial Media is FreeBut it’s not Easyhttp://facebook.com/getonthemap
    6. 6. Today’s Topics1. Image2. Goals & Budget3. Pages Not Profiles4. Mobile5. Tools & Analytics6. Promoting7. Customize your Page8. SEO9. Connect Online & Offline10. Advertisehttp://facebook.com/getonthemap
    7. 7. Your Ideal ImagePersonal and Page shouldcompliment fun dynamic Cutting smart edge positiv generous ehttp://facebook.com/getonthemap
    8. 8. Your Ideal Image• Your Facebook Friends are not the same as your real life friends• Don’t Overshare dynamic Cutting fun edge smart positiv generous ehttp://facebook.com/getonthemap
    9. 9. 9
    10. 10. Goals3 Ways to Make Money1. Get New Customers2. Get Current Customers to Spend More3. Get Former Customers to Come Backhttp://facebook.com/getonthemap
    11. 11. GoalsHow can Facebook help you• Reinforce your image• Show up strong in Google so people can find you• Customer Service• Reward your best customers• Connect with other business in your areahttp://facebook.com/getonthemap
    12. 12. 8
    13. 13. Use Page not ProfileProfiles can’t advertiseProfiles have no analyticsProfiles don’t show up in searchhttp://facebook.com/getonthemap
    14. 14. Use Page not ProfileHow do your best prospects react when you use apersonal profile for your business marketing• Accept friend request but immediately hide updates 22%• Refuse friend request and be annoyed with the business 53%• Complain about businesses who can’t follow the FB rules 9%• No analytics or insights when you use a profile- how will you ever know if it’s working?http://facebook.com/getonthemap
    15. 15. 7
    16. 16. Mobilehttp://facebook.com/getonthemap
    17. 17. Mobilehttp://facebook.com/getonthemap
    18. 18. Mobilehttp://facebook.com/getonthemap
    19. 19. Mobilehttp://facebook.com/getonthemap
    20. 20. Mobile• Please get your phone out and• Go to Get on the Map Page• Like• Check-in• .• THANK YOUhttp://facebook.com/getonthemap
    21. 21. 6
    22. 22. Tools & Analytics• Facebook Insights• Google Analytics• Facebook Ad Reports• Third Party Platformshttp://facebook.com/getonthemap
    23. 23. Analyze• Facebook Insights• Google Analytics• Ad Reports• Third Party Platformshttp://facebook.com/getonthemap
    24. 24. Use Tools• Time Management and Scheduling with Hootsuite SocialOomph.com, BufferApp• Create Editorial Calendar• Capture Email Addresses with Incentive• Contact Me• Analyze Your Engagementhttp://facebook.com/getonthemap
    25. 25. Analyzehttp://facebook.com/getonthemap
    26. 26. 5
    27. 27. Promoting• Captivating Content• Facebook Candy• Load Photo then add link• Watch your Edgerank• PTAT/Likes x 100 = ERhttp://facebook.com/getonthemap
    28. 28. Promoting• Contests• Offers• Eventshttp://facebook.com/getonthemap
    29. 29. 4
    30. 30. SEOTitle & Category of Page are importantFacebook Consulting SacramentoUse Keywords in Description & Info PageTitle Pictures before uploadingLink to your page from all other site you haveInclude your Facebook page in your SEOcampaignsGet on the Map
    31. 31. 3
    32. 32. Customize Your Pagehttp://facebook.com/getonthemap
    33. 33. Customize Your Pagehttp://facebook.com/getonthemap
    34. 34. Customize Your Page• LuJure• NorthSocialhttp://facebook.com/getonthemap
    35. 35. 2
    36. 36. Connect Offline• Business Cards with link to Facebook page• Add Facebook link to your email signature• Mention Facebook in your TV, Radio & Print Ads• Posters & Announcements at your storehttp://facebook.com/getonthemap
    37. 37. Be Personal & FriendlyWhy Do Users Like Brands on FacebookPublic Endorsement or a Brand, To getspecial offers & discounts, to be the first toknow about new productsWhy Do Users Unlike Brands on FacebookNo longer interesting, publishes toooften, publishes not often enough, toopitchy, no benefits for mehttp://facebook.com/getonthemap
    38. 38. Network• Be Reciprocal• Use Facebook as your business to Connect• Post on your friends and colleagues walls things that you KNOW they will like• Join Online Networking Pages• El Dorado County Chamber• El Dorado Hills Chamber• Shingle Springs/Cameron Park Chamber• Coloma/Lotus Chamber• Divide Chamber• Sacramento Business Journal
    39. 39. 1
    40. 40. Advertise• Only 7% of fans will see your post in their newsfeed on an average post• Advertising to friends of fans resulted in 687% of my target market seeing my post• 100 Fans will get you seen 7 times on the timeline, but give you access to 15,000 using friends of fans• My Advertising
    41. 41. Advertise• Advertisement can link to your Facebook Page, your website, a youtube video, linkedin profile, anything that’s online• Be creative with your targeting – do Frank Sinatra fans like steak? Do garden lovers need plumbing services?• Test different ads – watch for ad blindnesshttp://facebook.com/getonthemap
    42. 42. Increase Your Reachhttp://facebook.com/getonthemap
    43. 43. My Best Ads $.04 per clickhttp://facebook.com/getonthemap
    44. 44. My Plans• More Webinars• Speaking engagements• Teaching• #Amplify – 100,000 guaranteed re-tweet impressions per month, no contract required.• Launching Oct 11th – Private Coaching Club• http://getonthemap.us/hello
    45. 45. My Best Ads $.38 per click Spent $13.00 Raised nearly $1,000 for MDAhttp://facebook.com/getonthemap
    46. 46. My Best Ads $.31 per clickhttp://facebook.com/getonthemap
    47. 47. What did you like most about this webinar?• GetOnTheMapFanReviews.com• http://getonthemapfanreviews.com
    48. 48. What did you not like about this webinar?• If you’ve got some constructive criticism, email me at• julie@getonthemap.us
    49. 49. Facebook Cheat Sheet 851 x 315 160 x 160 403 x 403 Cover Profile Regular Photo Photo Wall Photo 100 x 72 843 x 403 Marketplace 111 x 74 Expanded Ads Apps Tabs Wall Photohttp://facebook.com/getonthemap
    50. 50. Thank Youhttp://facebook.com/getonthemap
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