10 steps facebook marketing sept 2012
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10 steps facebook marketing sept 2012

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  • Which one of these methods would you like to concentrate on? If you want to reach new customers via Facebook you should include
  • I want to connect with business owners who will hire me to help them with their marketing – I know they’re busy so engagement on FB is not so important to my business – I need my FB page to be seen in the search results and to have interesting things on my page so that prospects will see that I can help them with many things. My client Bisla’s sports bar needs to engage with prospects eachand every day, because they want those prospects to come in and watch the game, eat a burger and have a few beers.
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10 steps facebook marketing sept 2012 10 steps facebook marketing sept 2012 Presentation Transcript

  • Connecting with Your Best Prospects on Facebook While you’re waiting … Please Check-in on Facebook Type in Get on the Map Into the Search Box And Check-Inhttp://soundcloud.com/juliegallaher
  • Julie Gallaherhttp://facebook.com/getonthemap
  • When Will We Reach One Billion?http://facebook.com/getonthemap
  • http://facebook.com/getonthemap
  • IntroSocial Media is FreeBut it’s not Easyhttp://facebook.com/getonthemap
  • Today’s Topics1. Image2. Goals & Budget3. Pages Not Profiles4. Mobile5. Tools & Analytics6. Promoting7. Customize your Page8. SEO9. Connect Online & Offline10. Advertisehttp://facebook.com/getonthemap
  • Your Ideal ImagePersonal and Page shouldcompliment fun dynamic Cutting smart edge positiv generous ehttp://facebook.com/getonthemap
  • Your Ideal Image• Your Facebook Friends are not the same as your real life friends• Don’t Overshare dynamic Cutting fun edge smart positiv generous ehttp://facebook.com/getonthemap
  • 9
  • Goals3 Ways to Make Money1. Get New Customers2. Get Current Customers to Spend More3. Get Former Customers to Come Backhttp://facebook.com/getonthemap
  • GoalsHow can Facebook help you• Reinforce your image• Show up strong in Google so people can find you• Customer Service• Reward your best customers• Connect with other business in your areahttp://facebook.com/getonthemap
  • 8
  • Use Page not ProfileProfiles can’t advertiseProfiles have no analyticsProfiles don’t show up in searchhttp://facebook.com/getonthemap
  • Use Page not ProfileHow do your best prospects react when you use apersonal profile for your business marketing• Accept friend request but immediately hide updates 22%• Refuse friend request and be annoyed with the business 53%• Complain about businesses who can’t follow the FB rules 9%• No analytics or insights when you use a profile- how will you ever know if it’s working?http://facebook.com/getonthemap
  • 7
  • Mobilehttp://facebook.com/getonthemap
  • Mobilehttp://facebook.com/getonthemap
  • Mobilehttp://facebook.com/getonthemap
  • Mobilehttp://facebook.com/getonthemap
  • Mobile• Please get your phone out and• Go to Get on the Map Page• Like• Check-in• .• THANK YOUhttp://facebook.com/getonthemap
  • 6
  • Tools & Analytics• Facebook Insights• Google Analytics• Facebook Ad Reports• Third Party Platformshttp://facebook.com/getonthemap
  • Analyze• Facebook Insights• Google Analytics• Ad Reports• Third Party Platformshttp://facebook.com/getonthemap
  • Use Tools• Time Management and Scheduling with Hootsuite SocialOomph.com, BufferApp• Create Editorial Calendar• Capture Email Addresses with Incentive• Contact Me• Analyze Your Engagementhttp://facebook.com/getonthemap
  • Analyzehttp://facebook.com/getonthemap
  • 5
  • Promoting• Captivating Content• Facebook Candy• Load Photo then add link• Watch your Edgerank• PTAT/Likes x 100 = ERhttp://facebook.com/getonthemap
  • Promoting• Contests• Offers• Eventshttp://facebook.com/getonthemap
  • 4
  • SEOTitle & Category of Page are importantFacebook Consulting SacramentoUse Keywords in Description & Info PageTitle Pictures before uploadingLink to your page from all other site you haveInclude your Facebook page in your SEOcampaignsGet on the Map
  • 3
  • Customize Your Pagehttp://facebook.com/getonthemap
  • Customize Your Pagehttp://facebook.com/getonthemap
  • Customize Your Page• LuJure• NorthSocialhttp://facebook.com/getonthemap
  • 2
  • Connect Offline• Business Cards with link to Facebook page• Add Facebook link to your email signature• Mention Facebook in your TV, Radio & Print Ads• Posters & Announcements at your storehttp://facebook.com/getonthemap
  • Be Personal & FriendlyWhy Do Users Like Brands on FacebookPublic Endorsement or a Brand, To getspecial offers & discounts, to be the first toknow about new productsWhy Do Users Unlike Brands on FacebookNo longer interesting, publishes toooften, publishes not often enough, toopitchy, no benefits for mehttp://facebook.com/getonthemap
  • Network• Be Reciprocal• Use Facebook as your business to Connect• Post on your friends and colleagues walls things that you KNOW they will like• Join Online Networking Pages• El Dorado County Chamber• El Dorado Hills Chamber• Shingle Springs/Cameron Park Chamber• Coloma/Lotus Chamber• Divide Chamber• Sacramento Business Journal
  • 1
  • Advertise• Only 7% of fans will see your post in their newsfeed on an average post• Advertising to friends of fans resulted in 687% of my target market seeing my post• 100 Fans will get you seen 7 times on the timeline, but give you access to 15,000 using friends of fans• My Advertising
  • Advertise• Advertisement can link to your Facebook Page, your website, a youtube video, linkedin profile, anything that’s online• Be creative with your targeting – do Frank Sinatra fans like steak? Do garden lovers need plumbing services?• Test different ads – watch for ad blindnesshttp://facebook.com/getonthemap
  • Increase Your Reachhttp://facebook.com/getonthemap
  • My Best Ads $.04 per clickhttp://facebook.com/getonthemap
  • My Plans• More Webinars• Speaking engagements• Teaching• #Amplify – 100,000 guaranteed re-tweet impressions per month, no contract required.• Launching Oct 11th – Private Coaching Club• http://getonthemap.us/hello
  • My Best Ads $.38 per click Spent $13.00 Raised nearly $1,000 for MDAhttp://facebook.com/getonthemap
  • My Best Ads $.31 per clickhttp://facebook.com/getonthemap
  • What did you like most about this webinar?• GetOnTheMapFanReviews.com• http://getonthemapfanreviews.com
  • What did you not like about this webinar?• If you’ve got some constructive criticism, email me at• julie@getonthemap.us
  • Facebook Cheat Sheet 851 x 315 160 x 160 403 x 403 Cover Profile Regular Photo Photo Wall Photo 100 x 72 843 x 403 Marketplace 111 x 74 Expanded Ads Apps Tabs Wall Photohttp://facebook.com/getonthemap
  • Thank Youhttp://facebook.com/getonthemap