Your SlideShare is downloading. ×

Web2.0 - Social Media

596
views

Published on

Published in: Business, Technology

1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
596
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Report 2.0
      • Julie LEMONDE, M.Sc.
      • Benoit MEUNIER
      • Geneviève LAMY
    • 2.  
    • 3. Community, community, community
    • 4. Why now ?
    • 5. How ?
    • 6. Can this pay ?
    • 7. Why now ?
    • 8. Industrialization era
    • 9.  
    • 10. Information era
    • 11. Infobesity
    • 12.  
    • 13.  
    • 14. Attention economy
    • 15. Conversation era
    • 16.  
    • 17.  
    • 18. « More Than 60% of Fortune 1000 Companies With a Web Site Will Connect to or Host a Form of Online Community by 2010. » Gartner
    • 19. Online Communities vs Traditional sites
    • 20. britannica.com vs wikipedia.org
    • 21. video.google.com vs youtube.com
    • 22. yellowpages.com vs yelp.com
    • 23. stylefeeder.com
    • 24.  
    • 25.  
    • 26.  
    • 27. How?
    • 28. Traditionally
    • 29.  
    • 30. Analysis DEV Consumers
    • 31. Analysis Dev Consumers
    • 32. Dev Consumers Analysis
    • 33. Dev Consumers Analysis
    • 34. Dev Consumers Analysis
    • 35. Dev Consumers Analysis
    • 36. Analysis Dev Consumers
    • 37.  
    • 38. Analysis Dev Consumers
    • 39. Now in New York.
    • 40. Consumers Analysis Dev
    • 41. We listen.
    • 42. We observe.
    • 43. We dive.
    • 44.  
    • 45.  
    • 46. AOF Method: Activities Objects Features/Tasks
    • 47. Activities: Focus on one and only one primary activity What your audience is doing?
    • 48. Objects: Identify the social objects What are the objects that people interact with while doing that activity?
    • 49. Tasks: Choose the core feature set What are the actions that people perform on the objects?
    • 50. Examples
    • 51. Motivation: Entertainment Activities: Rent movies Tasks: Suggest, comment, discuss with friends & family... Objects: Movies
    • 52.  
    • 53. Motivation: Purchase products Activities: Shopping Tasks: Add to cart, search products, compare and discuss about book… Objects: Books
    • 54.  
    • 55. Motivation: Save souvenirs Activities: Share photos Tasks: Show, comment, share photos, create albums… Objects: Photos
    • 56.  
    • 57. Knitting Motivation: Create a work of art Activités: Knitting Tâches: Share pattern, find trends, show your work of art, discuss, get inspired… Objets: Patterns
    • 58.  
    • 59. vogueknitting.com vs ravelry.com
    • 60. Activity Content
    • 61. « We’re not in the business of keeping the media compagnies alive. We’re in the business of connecting with consumers. » Trevor Edwards, Nike’s corporate vice president for global brand and category management
    • 62. Can this pay ?
    • 63. « ROI for communities »
    • 64. Dave Carter, Awareness Co-Founder and CTO
    • 65. Expenses Revenues Marketing: Dev & Content: Design: Sales: SEO: 4 $ 2 $ 2 $ 2 $ 2 $ Banners: Emails: 14 $ 14 $ Revenues - expenses = 20 $
    • 66. Expenses Revenues Marketing: Dev & Content: Design: Sales: SEO: 2 $ 8 $ 2 $ 2 $ 1 $ Banners: Emails: New sources: 25 $ 25 $ 25 $ Revenues - expenses = 60 $
    • 67. New revenue sources
    • 68. « With a community, consumer are no longer an audience; they are conversation partners. » Sam Fleming, CEO of CIC
    • 69. Pay to post vs Pay to interact
    • 70. John vs Robert
    • 71. Offline/Online events
    • 72. Pay to learn
    • 73. Pay to bring together
    • 74. Loyalty
    • 75.