The Open API Effect

Julie Knibbe
Deezer Platform
@julieknibbe
I wanna be a billionaire…

Source: John Musser, May 2012, ProgrammableWeb
30K

APIs by 2016

Are you really ready
for this?
Of course.
So you start… developing
Your company
HR, Legal, Ops, Finance, BusAdmin…
Engineering

Sales & Marketing

Product

Sales

T...
For whom?

Internal API

Partner API

Open API
By whom? So many great
developers out there
Congrats! The baby is born

And it’s not like you can drop it.
Wait for the Open API Magic
•
•
•
•
•

Open a window on your product
Enter the app economy
Fostering innovation
Creating a...
Early adopters start using it …
Your company
HR, Ops, Finance, BusAdmin…
Engineering
Support & Feature
requests
Product

T...
Why don’t you….?
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Blah blah blah bla...
Your product moves to a new
version…
Your company
HR, Ops, Finance, BusAdmin…
Engineering

Community
Support & Feature
Man...
Cool, a new home page
+1 item: add that to our API
•
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Blah b...
That would be nice if developers
were aware of it…
Whatever your API type is
•
•
•
•

API = product (Twilio)
API projects the product (Deezer)
The API promotes the product (...
Find new partnerships
Your company
HR, Ops, Finance, BusAdmin, Legal…
Engineering

Community
Support & Feature
Management
...
We should let our users know
Time for a business model
Your company
HR, Ops, Finance, BusAdmin, Legal…
Engineering

Sales & Marketing

Support & Featur...
Where are the billions again?
Your company
HR, Ops, Finance, BusAdmin, Legal…
Engineering

Sales & Marketing

Support & Fe...
Numbers, numbers please!
• Your overall API usage
• Who uses it
• Who uses what
• Who drives you users/revenue?
& loop on ...
And suddenly…
Your company
HR, Ops, Finance, BusAdmin…
Engineering

Sales & Marketing

Support & Feature
requests
Product ...
Everyone talks APIs
But it’s not like
Your company
HR, Ops, Finance, BusAdmin…
Engineering

Sales & Marketing

Support & Feature
requests
Prod...
You’ll have to find the right
people
Tech
Architects
Engineers
DBAs
API Product Manager
Developer Evangelist
Platform Mark...
Successful? Scale
Tech
Architects
Engineers
DBAs
API Product Manager
Developer Evangelist*
Platform Marketing*
Partner Sup...
I wanna be a billionaire…

Source: John Musser, May 2012, ProgrammableWeb
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The Open API Effect

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Enter the app economy with your API, fostering innovation, creating an ecosystem, growing your company's business.... And live happily ever after?

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The Open API Effect

  1. 1. The Open API Effect Julie Knibbe Deezer Platform @julieknibbe
  2. 2. I wanna be a billionaire… Source: John Musser, May 2012, ProgrammableWeb
  3. 3. 30K APIs by 2016 Are you really ready for this? Of course.
  4. 4. So you start… developing Your company HR, Legal, Ops, Finance, BusAdmin… Engineering Sales & Marketing Product Sales Tech R&D BizDev Marco m
  5. 5. For whom? Internal API Partner API Open API
  6. 6. By whom? So many great developers out there
  7. 7. Congrats! The baby is born And it’s not like you can drop it.
  8. 8. Wait for the Open API Magic • • • • • Open a window on your product Enter the app economy Fostering innovation Creating an ecosystem Growing your company’s business Wait? Really?
  9. 9. Early adopters start using it … Your company HR, Ops, Finance, BusAdmin… Engineering Support & Feature requests Product Tech Development R&D Sales & Marketing Sales BizDev Marco m
  10. 10. Why don’t you….? • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Very long list of bugs and feature requests
  11. 11. Your product moves to a new version… Your company HR, Ops, Finance, BusAdmin… Engineering Community Support & Feature Management requests Product Product evolutions Tech Development R&D Sales & Marketing Sales BizDev Marco m
  12. 12. Cool, a new home page
  13. 13. +1 item: add that to our API • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah
  14. 14. That would be nice if developers were aware of it…
  15. 15. Whatever your API type is • • • • API = product (Twilio) API projects the product (Deezer) The API promotes the product (Deezer) The API powers & feeds the product (Deezer/Twitter) Source: 3Scale
  16. 16. Find new partnerships Your company HR, Ops, Finance, BusAdmin, Legal… Engineering Community Support & Feature Management requests Product Product evolutions Tech Development R&D Partner strategic offerings Sales & Marketing Sales BizDev Marco m App promotion
  17. 17. We should let our users know
  18. 18. Time for a business model Your company HR, Ops, Finance, BusAdmin, Legal… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Commercial use Sales BizDev Marco m App promotion
  19. 19. Where are the billions again? Your company HR, Ops, Finance, BusAdmin, Legal… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Community Management Commercial use Sales Analytics BizDev Marco m App promotion
  20. 20. Numbers, numbers please! • Your overall API usage • Who uses it • Who uses what • Who drives you users/revenue? & loop on that
  21. 21. And suddenly… Your company HR, Ops, Finance, BusAdmin… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Community Management Commercial use Sales Analytics BizDev Marco m App promotion
  22. 22. Everyone talks APIs
  23. 23. But it’s not like Your company HR, Ops, Finance, BusAdmin… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Commercial use Sales Analytics BusDe v Marco m App promotion
  24. 24. You’ll have to find the right people Tech Architects Engineers DBAs API Product Manager Developer Evangelist Platform Marketing Partner Support Sales & Marketing Business Development App Marketing Manager
  25. 25. Successful? Scale Tech Architects Engineers DBAs API Product Manager Developer Evangelist* Platform Marketing* Partner Support* *local roles Sales & Marketing Business Development* App Marketing Manager*
  26. 26. I wanna be a billionaire… Source: John Musser, May 2012, ProgrammableWeb
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