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Photography for Your Business

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Basic photography tips for your Etsy, Ebay, or e-commerce website. Great pictures will enhance your brand, your presentation, and your sales!

Basic photography tips for your Etsy, Ebay, or e-commerce website. Great pictures will enhance your brand, your presentation, and your sales!

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Photography for Your Business Photography for Your Business Presentation Transcript

  • May 13 & 14, 2013Julie KittredgeBusiness Services Advisorjkittredge@ahml.info
  • Why are good photos important? Pictures sell – think about how you shop onEbay or Craigslist. It indicates you took the time to presentyourself well. Quality pictures communicate quality products It’s a reflection of your branding It an education tool – to help customersvisualize how it will look in their home, ontheir body, in use.
  • Do I need an awesome Camera? Use what you have Don’t invest in a new camera until what youhave is limiting you Even the iphone can give you decent results ifyou use apps for basic editing A nice camera does help but is not imperative. Learning the rules of composition will helpyour pictures look better immediately
  • Places to Share your Photos Website Blog posts Etsy shop, Ebay store, online e-commerce store,decorating a physical bricks & morter shop. Event promotion or recap Facebook Instagram Pinterest Flickr
  • Choose your Subject What is your focus? Photos tell a story – usingprops can help to stylizeor stage your photos Be careful that your propsdon’t take center stage Make sure your camera’sfocal point is focusing onyour subject
  • What’s nearby? Be aware of your surroundings Watch your background Use a white foldable science presentationboard or sturdy foamcore as a clean base andbackground Crop in tight to avoid distractingbackgrounds
  • Look for the Light Shoot indoors near abig window Use natural light, neveruse flash If shooting outdoors,choose a shady spot oran overcast day Never, never shoot indirect bright light
  • Look for the Light (example)
  • Composition Fill the Frame – zoom in tight! Rule-of-thirds: focus and recompose if needed Get down to the level of your subject Change your angle – up high, down low, from the side Capture the details
  • Fill the Frame
  • Rule-of-Thirds
  • Get Down to the Right Level
  • Change Your Angle
  • Capture the Details
  • Designers Style the Shot Show the item Show the details Shoot the item in use – illustrate what the itemmight look like in real life Hang or frame the picture/painting Show clothes/scarves/jewelry on a model Display item beautifully Look at other shops for inspiration
  • Example
  • Example
  • Examples of Photos That Sell
  • Minor photo editing is important To make professional looking images, light editing willmake your good pictures great! Picasa, Pixlr, Gimp (free - online) Photoshop Elements ($69 – Adobe software) Brighten Create depth by increasing contrast (slightly) Adjust the lighting or white balance (warm vs. cool) Crop Straighten Resize for the web
  • Organizing Your Images2013• January• February• Marcho Birthday partyo St Patricks Dayo Randolph Street Craft Fair2013 OR• Etsyo Scarveso Printso Hats• Ebayo Jewelryo Vintageo Costume• Clotheso Girlso Boys
  • Quote“To consult the rules of composition before makinga picture is a little like consulting the law ofgravitation before going for a walk.”~ Edward Weston