Using Social Media to Compete with Big Business

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Presentation given to Austin Women in Technology Association event for Women in Business.

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Using Social Media to Compete with Big Business

  1. Social Media for Small Businesses COMPETING WITH THE BIG DOGS
  2. Small = Big Advantages
  3. AUTHENTICITY
  4. FLEXIBILITY
  5. YOU’RE THE EXPERT
  6. Social Media = Big Advantages
  7. COST SAVINGS
  8. WIDER REACH
  9. MUCH MORE EXPOSURE
  10. Social Media... DOESN’T REPLACE ANYTHING
  11. THIS IS BUSINESS TODAY
  12. STRATEGY INTEGRATION SM strategy needs to be fully integrated with all areas of your business
  13. TOOLS INTEGRATION Blog, Linkedin, Twitter, Email, SMS, Google Alerts
  14. Social Media... IS NOT A ONE WAY STREET
  15. • No Sock Puppets • No DudeWare • Show your personality • Admit your mistakes — publicly • Ask for help • Offer help
  16. Twitter: @juliegomoll Linkedin: juliegomoll Facebook: juliegomoll blog: blog.launchpadcoworking.com email: julie@launchpadcoworking.com

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