Using Social Media to Compete with Big Business
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Using Social Media to Compete with Big Business

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Presentation given to Austin Women in Technology Association event for Women in Business.

Presentation given to Austin Women in Technology Association event for Women in Business.

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    Using Social Media to Compete with Big Business Using Social Media to Compete with Big Business Presentation Transcript

    • Social Media for Small Businesses COMPETING WITH THE BIG DOGS
    • Small = Big Advantages
    • AUTHENTICITY
    • FLEXIBILITY
    • YOU’RE THE EXPERT
    • Social Media = Big Advantages
    • COST SAVINGS
    • WIDER REACH
    • MUCH MORE EXPOSURE
    • Social Media... DOESN’T REPLACE ANYTHING
    • THIS IS BUSINESS TODAY
    • STRATEGY INTEGRATION SM strategy needs to be fully integrated with all areas of your business
    • TOOLS INTEGRATION Blog, Linkedin, Twitter, Email, SMS, Google Alerts
    • Social Media... IS NOT A ONE WAY STREET
    • • No Sock Puppets • No DudeWare • Show your personality • Admit your mistakes — publicly • Ask for help • Offer help
    • Twitter: @juliegomoll Linkedin: juliegomoll Facebook: juliegomoll blog: blog.launchpadcoworking.com email: julie@launchpadcoworking.com