Integrating Social Media with your Marketing Strategy

Integrating Social Media with Your Marketing Plan Presented by Julie Gomoll March 2, 2010 Tuesday, March 2, 2010

Early Stages: Lots of crap Presented by Julie Gomoll March 2, 2010 Tuesday, March 2, 2010

The Goal of Marketing To obtain a competitive advantage by meeting consumer wants and needs more effectively than competing brands March 2, 2010 Tuesday, March 2, 2010

Traditional Marketing Strategies Networking — SIGs, trade shows, conferences March 2, 2010 Tuesday, March 2, 2010

Social Media Strategies Networking — Linkedin Q&A, Facebook fan page, online discussion, Twitter presence March 2, 2010 Tuesday, March 2, 2010

Traditional Marketing Strategies Direct marketing — brochures, letters, catalogs March 2, 2010 Tuesday, March 2, 2010

Social Media Strategies Online marketing — Interactive catalogs, e-Newsletters, social mechanisms March 2, 2010 Tuesday, March 2, 2010

Social Media Strategies Online marketing — e-Newsletters, interactive mechanisms March 2, 2010 Tuesday, March 2, 2010

Traditional Marketing Strategies PR — Press releases, positioned articles March 2, 2010 Tuesday, March 2, 2010

Social Media Strategies PR — Online announcements, events, blog, Facebook March 2, 2010 Tuesday, March 2, 2010

Traditional Marketing Strategies Website with call to action & shopping cart March 2, 2010 Tuesday, March 2, 2010

Social Media Strategies Website — Blog with comments, links to Facebook, Linkedin, Twitter March 2, 2010 Tuesday, March 2, 2010

Traditional Marketing Strategies Public appearances — training programs, speaking events March 2, 2010 Tuesday, March 2, 2010

Social Media Strategies Public appearances — training programs, speaking events with online signup, #hashtag March 2, 2010 Tuesday, March 2, 2010

Primary Content Facebook Twitter Linkedin Reddit External Digg Content Blog FB Linkedin Web Google Blog Site Proﬁle FriendFeed/ Cliqset/ Comments Google Buzz on blogs & forums Viddler Google & Lists Video Yahoo Vimeo Podcasts, Social Search Google Groups YouTube Twitter Slideshares, Tagging Analytics/ Flickr Slidecasts Webinars/ hashtags Hubspot Delicious Streaming FB Bit.ly Search Klout Google Reader Alerts Metrics The Research Social Media Auto update Ecosystem Julie Gomoll http://JulesSays.com Manual Links Social Media Ecosystem March 2, 2010 Tuesday, March 2, 2010

Case Study: Print Materials J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010

Case Study: Website J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010

Case Study: Social Media J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010

Case Study: Successes J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010

• Requests for content • Publisher attention, 60-day paid option • Conference invitation, press pass • Relationships with industry leaders • Improved brand awareness • Peer recognition • New energy for business • 3 new clients • 2 returning clients • More income Case Study: Results J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010

Tuesday, March 2, 2010

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Integrating Social Media with your Marketing Strategy

by Julie Gomoll on Feb 15, 2010

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Integrating Social Media with your Marketing Strategy — Presentation Transcript