Integrating Social Media with your Marketing Strategy

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Social Media doesn't stand alone. Your strategy should integrate it with traditional marketing efforts.

Presentation includes social & traditional marketing efforts, a social media ecosystem, and a case study.

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  • Integrating Social Media with your Marketing Strategy

    1. 1. Integrating Social Media with Your Marketing Plan Presented by Julie Gomoll March 2, 2010 Tuesday, March 2, 2010
    2. 2. Early Stages: Lots of crap Presented by Julie Gomoll March 2, 2010 Tuesday, March 2, 2010
    3. 3. Early Stages: Lots of crap Presented by Julie Gomoll March 2, 2010 Tuesday, March 2, 2010
    4. 4. The Goal of Marketing To obtain a competitive advantage by meeting consumer wants and needs more effectively than competing brands March 2, 2010 Tuesday, March 2, 2010
    5. 5. Traditional Marketing Strategies Networking — SIGs, trade shows, conferences March 2, 2010 Tuesday, March 2, 2010
    6. 6. Social Media Strategies Networking — Linkedin Q&A, Facebook fan page, online discussion, Twitter presence March 2, 2010 Tuesday, March 2, 2010
    7. 7. Social Media Strategies Networking — Linkedin Q&A, Facebook fan page, online discussion, Twitter presence March 2, 2010 Tuesday, March 2, 2010
    8. 8. Traditional Marketing Strategies Direct marketing — brochures, letters, catalogs March 2, 2010 Tuesday, March 2, 2010
    9. 9. Social Media Strategies Online marketing — Interactive catalogs, e-Newsletters, social mechanisms March 2, 2010 Tuesday, March 2, 2010
    10. 10. Social Media Strategies Online marketing — e-Newsletters, interactive mechanisms March 2, 2010 Tuesday, March 2, 2010
    11. 11. Traditional Marketing Strategies PR — Press releases, positioned articles March 2, 2010 Tuesday, March 2, 2010
    12. 12. Social Media Strategies PR — Online announcements, events, blog, Facebook March 2, 2010 Tuesday, March 2, 2010
    13. 13. Social Media Strategies PR — Online announcements, events, blog, Facebook March 2, 2010 Tuesday, March 2, 2010
    14. 14. Social Media Strategies PR — Online announcements, events, blog, Facebook March 2, 2010 Tuesday, March 2, 2010
    15. 15. Social Media Strategies PR — Online announcements, events, blog, Facebook March 2, 2010 Tuesday, March 2, 2010
    16. 16. Traditional Marketing Strategies Website with call to action & shopping cart March 2, 2010 Tuesday, March 2, 2010
    17. 17. Social Media Strategies Website — Blog with comments, links to Facebook, Linkedin, Twitter March 2, 2010 Tuesday, March 2, 2010
    18. 18. Traditional Marketing Strategies Public appearances — training programs, speaking events March 2, 2010 Tuesday, March 2, 2010
    19. 19. Social Media Strategies Public appearances — training programs, speaking events with online signup, #hashtag March 2, 2010 Tuesday, March 2, 2010
    20. 20. Primary Content Facebook Twitter Linkedin Reddit External Digg Content Blog FB Linkedin Web Google Blog Site Profile FriendFeed/ Cliqset/ Comments Google Buzz on blogs & forums Viddler Google & Lists Video Yahoo Vimeo Podcasts, Social Search Google Groups YouTube Twitter Slideshares, Tagging Analytics/ Flickr Slidecasts Webinars/ hashtags Hubspot Delicious Streaming FB Bit.ly Search Klout Google Reader Alerts Metrics The Research Social Media Auto update Ecosystem Julie Gomoll http://JulesSays.com Manual Links Social Media Ecosystem March 2, 2010 Tuesday, March 2, 2010
    21. 21. Case Study: Print Materials J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010
    22. 22. Case Study: Print Materials J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010
    23. 23. Case Study: Website J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010
    24. 24. Case Study: Social Media J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010
    25. 25. Case Study: Social Media J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010
    26. 26. Case Study: Social Media J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010
    27. 27. Case Study: Successes J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010
    28. 28. Case Study: Successes J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010
    29. 29. Case Study: Successes J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010
    30. 30. • Requests for content • Publisher attention, 60-day paid option • Conference invitation, press pass • Relationships with industry leaders • Improved brand awareness • Peer recognition • New energy for business • 3 new clients • 2 returning clients • More income Case Study: Results J Peterson Garden Design March 2, 2010 Tuesday, March 2, 2010
    31. 31. Tuesday, March 2, 2010

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