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Oplæg på Antropologi KU
 

Oplæg på Antropologi KU

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Presentation for Visual Anthroplogy at KU February 2012

Presentation for Visual Anthroplogy at KU February 2012

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Oplæg på Antropologi KU Oplæg på Antropologi KU Presentation Transcript

  • KUFebruar 2012ByJulie Byskov Gade
  • What we doWe inform developmentand strategyby providing insightsinto peoples lives
  • 3 cases1: EAT2: Mail service3: Patient’s hotel
  • 1. EATA user experience study forthe Municipality ofCopenhagen
  • Children in Copenhagen areeating too much junk! Two concepts to be tested Two 7. grades participated 44 children /teenagers 12-14 years old 2 weeks 10 movies
  • Element 11. Mobile documentation of eating behaviour
  • Element 2Online diaries and sharing
  • Online diaries“Eldina and I signed up for the mealprogram at school, but if we do not likethe food, we immediately go to GrillHouse to buy shawarma. So we almosteveryday go to Grill House.We always pay together. Between Eldinaand I am no such thing as my own money,we always pay together.”Shafa
  • Element 3Digital storytelling workshop
  • Ercan’s story
  • ResultsInformed concept creation.Made decisionmakers see things fromthe childrens perspective.
  • 2. Mail serviceA user experience study forPost Danmark and DSB
  • People are not sending letters 14 potential users Video diaries for 1 week 2 x 4 hours workshops
  • Jørgens Diary
  • ResultsMade a common understanding accrossorganisations."Story Fields work gave the project gave valuable insight intouser behavior and needs, which added new perspectives andadjustments of the project focus and deliverables.” Bent Andresen, Senior Project Manager, Post Danmark
  • 3. Patient’s HotelA user experience study for theCenter of Health Innovation
  • Rethinking and improvingfuture patient hotels Public - private collaboration 8 participants 1 week video diaries 8 stories
  • Jens’ story
  • ResultsA common understanding of user needs and situationsand the way forward among the projects various partners.
  • Process &Methods
  • Proces exampel 5 videos Story Field 3 hours1. Focus Client Story Field 1 week2. Recruitment (Client) Participants 1 week3. Video journals / observation Story Field 1/2 day4. Interviews / user workshop Participants pr. film Story Field 3 days5. Film-editing pr. film Story Field 5 hours6. Presentation / client workshop Client + more. 1 month
  • Methods for user studiesInterviews NarrativeQuestionaires interviews VideoFocus groups + observationThink aloud tests User journalsObservation WorkshopsTracking
  • Communicating Insights People Users World Researcher Recievers Development/ Strategy
  • Communicating Insights People Users World Researcher Direktor Legal Project manager Politician Developer Designer Development/ Strategy
  • Communicating Insights People Statistics Technology Price Users Trends organisation World Researcher Direktor Legal Project manager Politician Developer Designer Development/ Strategy
  • Who would you ratherbelieve? Me, or the evidenceof your own eyes? Groucho Marx
  • “Storytelling is at the very root ofwhat makes us human. It is how weshare our experiences, learn fromthe past and imagine our future.“ Frank Moss, Direktør MIT MediaLab
  • Is there agreatdemand ?
  • NO
  • Skills?
  • SkillsCapture authentic insightsTell good storiesCreate vivid comminication
  • Skills for antropologistsVideoediting Final cut pro / Premiere pro / AVIDFilming White balance, resolution, lights, formatsSound Microports, DB- level, microphonesEntertain right Length, music, tempo
  • Get skillsGo play
  • Thank you!Contact:Julie@storyfield.dk