KUFebruar 2012ByJulie Byskov Gade
What we doWe inform developmentand strategyby providing insightsinto peoples lives
3 cases1: EAT2: Mail service3: Patient’s hotel
1. EATA user experience study forthe Municipality ofCopenhagen
Children in Copenhagen areeating too much junk!              Two concepts to be tested              Two 7. grades particip...
Element 11. Mobile documentation of eating behaviour
Element 2Online diaries and sharing
Online diaries“Eldina and I signed up for the mealprogram at school, but if we do not likethe food, we immediately go to G...
Element 3Digital storytelling workshop
Ercan’s story
ResultsInformed concept creation.Made decisionmakers see things fromthe childrens perspective.
2. Mail serviceA user experience study forPost Danmark and DSB
People are not sending letters                    14 potential users                    Video diaries for 1 week          ...
Jørgens Diary
ResultsMade a common understanding accrossorganisations."Story Fields work gave the project gave valuable insight intouser...
3. Patient’s HotelA user experience study for theCenter of Health Innovation
Rethinking and improvingfuture patient hotels                 Public - private collaboration                 8 participant...
Jens’ story
ResultsA common understanding of user needs and situationsand the way forward among the projects various partners.
Process &Methods
Proces exampel 5 videos                                    Story Field      3 hours1. Focus                            Cli...
Methods for user studiesInterviews                          NarrativeQuestionaires            interviews                  ...
Communicating Insights      People    Users World          Researcher               Recievers       Development/ Strategy
Communicating Insights            People   Users World                Researcher Direktor       Legal    Project manager  ...
Communicating Insights    People                Statistics       Technology             Price    Users                    ...
Who would you ratherbelieve? Me, or the evidenceof your own eyes?                Groucho Marx
“Storytelling is at the very root ofwhat makes us human. It is how weshare our experiences, learn fromthe past and imagine...
Is there agreatdemand ?
NO
Skills?
SkillsCapture authentic insightsTell good storiesCreate vivid comminication
Skills for antropologistsVideoediting     Final cut pro / Premiere pro / AVIDFilming      White balance, resolution, light...
Get skillsGo play
Thank you!Contact:Julie@storyfield.dk
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Oplæg på Antropologi KU

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Presentation for Visual Anthroplogy at KU February 2012

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  • Oplæg på Antropologi KU

    1. 1. KUFebruar 2012ByJulie Byskov Gade
    2. 2. What we doWe inform developmentand strategyby providing insightsinto peoples lives
    3. 3. 3 cases1: EAT2: Mail service3: Patient’s hotel
    4. 4. 1. EATA user experience study forthe Municipality ofCopenhagen
    5. 5. Children in Copenhagen areeating too much junk! Two concepts to be tested Two 7. grades participated 44 children /teenagers 12-14 years old 2 weeks 10 movies
    6. 6. Element 11. Mobile documentation of eating behaviour
    7. 7. Element 2Online diaries and sharing
    8. 8. Online diaries“Eldina and I signed up for the mealprogram at school, but if we do not likethe food, we immediately go to GrillHouse to buy shawarma. So we almosteveryday go to Grill House.We always pay together. Between Eldinaand I am no such thing as my own money,we always pay together.”Shafa
    9. 9. Element 3Digital storytelling workshop
    10. 10. Ercan’s story
    11. 11. ResultsInformed concept creation.Made decisionmakers see things fromthe childrens perspective.
    12. 12. 2. Mail serviceA user experience study forPost Danmark and DSB
    13. 13. People are not sending letters 14 potential users Video diaries for 1 week 2 x 4 hours workshops
    14. 14. Jørgens Diary
    15. 15. ResultsMade a common understanding accrossorganisations."Story Fields work gave the project gave valuable insight intouser behavior and needs, which added new perspectives andadjustments of the project focus and deliverables.” Bent Andresen, Senior Project Manager, Post Danmark
    16. 16. 3. Patient’s HotelA user experience study for theCenter of Health Innovation
    17. 17. Rethinking and improvingfuture patient hotels Public - private collaboration 8 participants 1 week video diaries 8 stories
    18. 18. Jens’ story
    19. 19. ResultsA common understanding of user needs and situationsand the way forward among the projects various partners.
    20. 20. Process &Methods
    21. 21. Proces exampel 5 videos Story Field 3 hours1. Focus Client Story Field 1 week2. Recruitment (Client) Participants 1 week3. Video journals / observation Story Field 1/2 day4. Interviews / user workshop Participants pr. film Story Field 3 days5. Film-editing pr. film Story Field 5 hours6. Presentation / client workshop Client + more. 1 month
    22. 22. Methods for user studiesInterviews NarrativeQuestionaires interviews VideoFocus groups + observationThink aloud tests User journalsObservation WorkshopsTracking
    23. 23. Communicating Insights People Users World Researcher Recievers Development/ Strategy
    24. 24. Communicating Insights People Users World Researcher Direktor Legal Project manager Politician Developer Designer Development/ Strategy
    25. 25. Communicating Insights People Statistics Technology Price Users Trends organisation World Researcher Direktor Legal Project manager Politician Developer Designer Development/ Strategy
    26. 26. Who would you ratherbelieve? Me, or the evidenceof your own eyes? Groucho Marx
    27. 27. “Storytelling is at the very root ofwhat makes us human. It is how weshare our experiences, learn fromthe past and imagine our future.“ Frank Moss, Direktør MIT MediaLab
    28. 28. Is there agreatdemand ?
    29. 29. NO
    30. 30. Skills?
    31. 31. SkillsCapture authentic insightsTell good storiesCreate vivid comminication
    32. 32. Skills for antropologistsVideoediting Final cut pro / Premiere pro / AVIDFilming White balance, resolution, lights, formatsSound Microports, DB- level, microphonesEntertain right Length, music, tempo
    33. 33. Get skillsGo play
    34. 34. Thank you!Contact:Julie@storyfield.dk

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