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MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
MEETIC WEBSITE ANALYSIS
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MEETIC WEBSITE ANALYSIS

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About Meetic

About Meetic

Published in: Business
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Transcript

  • 1. AdvertisingMeetic campaign
  • 2. SummaryI. Introduction of the brand II. Market introduction III. European market IV. Communication strategy V. SWOT Analysis VI. Brand mapping
  • 3. Introduction of the brand• Online free dating service since 2001• First largest dating and chat website in Europe,• You can chat and date someone by talking via chat• More than 6,000,000 single persons• Slogan: « See bigger for your meetings »• Modern website• Concurrent: Attractive World, AdopteunMec
  • 4. Market introduction
  • 5. Market introduction
  • 6. Market introduction Attractive world Meetic Adopte un mec• The premium dating • Created in November • The shop of man• Ludovic Huraux is 2001 objects the founder • Marc Simoncini is the • Created in 2007• Created in 2007 founder • It’s the site for• Implementation of • « The rules of the women by events for members game have changed » women, for women• 10 million euros in • 186 million euros in • 7 million euros in 2010 2010 2010
  • 7. European market-Dominant European leader in online dating with the acquisition ofthe European operations of Match.com mid-2009.- Created in late 2001, Meetic became arguably the dominant leadersector online dating in Europe.- 5.4 millions unique visitors per month- More than 920 000 members in its subscriber base- The company holds 50% market share
  • 8. Communication Strategy• In2012, they using « Maiween » to realise his new spot• Talking about « seeing far away to find the love »• Trying to change the reputation of Dating websites• TV• Radio• Street advertising• Internet
  • 9. Advertising in Internet
  • 10. Street Marketing
  • 11. SWOT Analysis Strengths Weaknesses• Number #1 on the European • Lack of awareness in some market with 17 million active countries such as Denmark profiles • Service charge• Strong reputation • International revenues too• Successful low internationalization (first community network in China)• + 550% of subscribers between 2004 and June 2008
  • 12. SWOT analysis Opportunities Threats• Diversification policy • New entry of competitors (mobile, events, services) • Low level of confidence• Expansion strategy by • Competitive context acquiring other sites (eg Cleargay)
  • 13. Brand mapping Fast to meetDifficult use User friendly Slow to meet
  • 14. Brand mapping Long term relationLow price High price Low term relation
  • 15. Brand mapping TraditionnalDown to Earth Sophisticated Modern (trendy)
  • 16. Brand mapping Old (30+)Serious Fun Young (20-30)

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