StrategicmanagementBottled water industry in 2006 Case
Summary•   1) Dominant Economic Features•   2) Drivers of change•   3) 5 porters analysis•   4) Key success factors•   5) ...
1)Dominant economic     features1) Market Size and   2) Scope of compétitive   Growth Rate:              rivalry :
3) Number of rivals :          5) Distribution channels :• Nestlè                       • wholesale clubs• Coca-Cola      ...
2) Drivers of change:• Increase in environmental concerns• Convenience and portability• The profit margins in the industry...
3) 5 porters analysis
The threat of substitute          product• Other type of drinks : Soft drink, milk, Tea, Soda• Innovative products like vi...
The threat of the new            entrant• Biggest competitors have the majority of the global  market.• Only competitors t...
The bargaining power of        suppliers• Due to a large number of existing suppliers : about  50 different companies in t...
The bargaining power of        customers• Many channels : Food stores, mass store.• Consumer won’t change their consumptio...
Intensity of competitive           rivalry• Bottled water industry is a market with a limitated  number of competitors as ...
4) Keys success factors• Water is the world’s most attractive beverage categorie• Demand is increasing day by day in the b...
• Water Improved the appearance of skin and give  more energy• Purity of water is important for the health• Good convenien...
5) Strategic Group Map :
6) Recommendations                          o Strengthen its presenceo Dominion by the costs     in the country already   ...
o Improve the worlwide                             présenceo Reduce production  costs                    o Reducing Produc...
Thank You
Bottled Water Case 2006
Upcoming SlideShare
Loading in...5
×

Bottled Water Case 2006

5,099

Published on

Bottled Water Case 2006.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,099
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
87
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Bottled Water Case 2006

  1. 1. StrategicmanagementBottled water industry in 2006 Case
  2. 2. Summary• 1) Dominant Economic Features• 2) Drivers of change• 3) 5 porters analysis• 4) Key success factors• 5) Strategic group map• 6) Recommendations
  3. 3. 1)Dominant economic features1) Market Size and 2) Scope of compétitive Growth Rate: rivalry :
  4. 4. 3) Number of rivals : 5) Distribution channels :• Nestlè • wholesale clubs• Coca-Cola • supermarkets• Pepsi • discount stores• Groupe Danone • food store• Suntory Water Groups • supercenters 6) Pace of technological4) Number of buyers change. No one buyer accounts for a significant fraction of 7) Degree of product overall market demand. différentiation 8) Vertical integration
  5. 5. 2) Drivers of change:• Increase in environmental concerns• Convenience and portability• The profit margins in the industry are very lucrative• To facilitate entry into carious parts of the globe many companies enter into strategic alliances
  6. 6. 3) 5 porters analysis
  7. 7. The threat of substitute product• Other type of drinks : Soft drink, milk, Tea, Soda• Innovative products like vitamin water and flavored water.Those products are more and more popular andthat’s why they can be considerate as a real threat. HARD!
  8. 8. The threat of the new entrant• Biggest competitors have the majority of the global market.• Only competitors that are able to provide important quantities of bottles water with a cheap price will be able to enter this market. DIFFICULT!
  9. 9. The bargaining power of suppliers• Due to a large number of existing suppliers : about 50 different companies in the USA. LOW!
  10. 10. The bargaining power of customers• Many channels : Food stores, mass store.• Consumer won’t change their consumption regarding the price because it’s a basic product. MEDIUM!
  11. 11. Intensity of competitive rivalry• Bottled water industry is a market with a limitated number of competitors as Nesle, Danone Coca Cola & PespiThere is an intense competition due to• Price• Type of products (health and fitness)
  12. 12. 4) Keys success factors• Water is the world’s most attractive beverage categorie• Demand is increasing day by day in the bottle water industry• The impact of brand is important because of notoriety• People are always more interessted in health and fitness
  13. 13. • Water Improved the appearance of skin and give more energy• Purity of water is important for the health• Good convenience and portability of bottled water
  14. 14. 5) Strategic Group Map :
  15. 15. 6) Recommendations o Strengthen its presenceo Dominion by the costs in the country already occupiedo Concentrate on one market o Reduce production costso Differenciation o Innovation in localo The customer loyalty supplyo External growth
  16. 16. o Improve the worlwide présenceo Reduce production costs o Reducing Production Cost :o Market Domination : o Globalization and External Growtho Local Acquisitions and consumers loyalty o Developing an international Customer loyalty
  17. 17. Thank You
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×