Using Social Media to Reach Your Advisees


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Part of a pre-conference session at 2013 annual NACADA Conference in Salt Lake, UT. Total session covered technology assessment, social media plans, and vendor selection.

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Using Social Media to Reach Your Advisees

  1. 1. Engaging with Advisees through Social Media Julie Larsen - @julieclarsen NACADA Pre-conference 16 October 6th, 2013 Image via
  2. 2. Myth Busting 101 • Students are all digital natives • If we share information via social media, students will stop making face to face appointments • Managing social media is a full time job – we don’t have the people power to get it done • It’s all ham sandwiches and Harlem Shakes
  3. 3. Ask Yourselves • What the mission of your office? • What advising goals can you achieve through your social media channels? • How can your student contact be enhanced by using social media? • How can we involve students in our social media production?
  4. 4. Social Media Strategy Do you like spam? Students don’t either. What is your office brand? What information do you need to convey to students? Start with these questions, and then add in personality and variety.
  5. 5. CONNECTORS, are the people in a community who know large numbers of people and who are in the habit of making introductions. Taken from Wikipedia MAVENS are "information specialists", or "people we rely upon to connect us with new information“ …”information brokers, sharing and trading what they know”.
  6. 6. #braintrust
  7. 7. #hottestcollegeinamerica
  8. 8. Content is King So You need to have a plan. Courtesy
  9. 9. • 90, 9, 1 • Varied content = varied participation • Everyone loves a puppy photo
  10. 10. What’s Your Channel? Don’t want to use Twitter for your office? That’s okay. Think Pinterest could be a great way to keep track of informational blogs? Sounds like a plan! Find the tool that fits your needs, don’t create needs to fit the tool. Image by dullhunk
  11. 11. Examples • Youtube - University of Montana KPCN Storify - #ugstSTORY • Pinterest - TAMU
  12. 12. Your examples
  13. 13. Assessment
  14. 14. Questions Image by Bilal Kamoon
  15. 15. Activity • Using tools shown here, do a search for your institution and create a week long content plan – Address your advising goals – Incorporate the mission of the office – Include student participation if applicable – What is the branding message you want to send from your social media accounts?