Engaging with Advisees through
Julie Larsen - @julieclarsen
NACADA Pre-conference 16
October 6th, 2013 Image via utah.com
Myth Busting 101
• Students are all digital natives
• If we share information via social
media, students will stop making face to face
• Managing social media is a full time job – we
don’t have the people power to get it done
• It’s all ham sandwiches and Harlem Shakes
• What the mission of your office?
• What advising goals can you achieve through
your social media channels?
• How can your student contact be enhanced by
using social media?
• How can we involve students in our social
Social Media Strategy
Do you like spam? Students don’t either.
What is your office brand? What information do you need to convey to students?
Start with these questions, and then add in personality and variety.
CONNECTORS, are the people in a community who
know large numbers of people and who are in the
habit of making introductions.
Taken from Wikipedia
MAVENS are "information specialists", or "people we
rely upon to connect us with new information“
…”information brokers, sharing and trading what they
What’s Your Channel?
Don’t want to use Twitter for your office? That’s okay. Think Pinterest could be a great
way to keep track of informational blogs? Sounds like a plan! Find the tool that fits
your needs, don’t create needs to fit the tool.
Image by dullhunk
• Youtube - University of Montana KPCN
Storify - #ugstSTORY
• Pinterest - TAMU
• Using tools shown here, do a search for your
institution and create a week long content
– Address your advising goals
– Incorporate the mission of the office
– Include student participation if applicable
– What is the branding message you want to send
from your social media accounts?