The power of Twitter to connect businesses with customers is unmatched. With a simple message, anyone can start a conversation with anyone on this fast-growing social network (an estimated 288 million active users in 2013).

1. The power of Twitter to connect businesses with customers is unmatched. With a simple message,
anyone can start a conversation with anyone on this fast-growing social network (an estimated 288
million active users in 2013).
Many users use the power of talking peer-to-peer to interact directly with brands and companies.
A GlobalWebIndex study shows that a lot of sales, marketing and customer service activity is
conducted on Twitter, including gathering information about products, asking questions, giving
complaints and compliments, and seeking support. Not to mention the proliferation of tweets that
accompanies any business event or conference.
Twitter tools for business
If your business is using Twitter as a communication channel with customers, whether you have
one account or multiple, managing these conversations and interactions, as well as your brand’s
own tweets and content distribution, is a must.
Here are just a few of the Twitter follower tools available to help you optimize conversations with
customers and leads on Twitter:
Twitter for Business: Twitter’s own business site is worth taking a new look at. It’s been
redesigned with a focus on B2B, including web marketing tools to integrate and show off tweets
across your website and other social networks, advertising and audience targeting, and a rich set
of measurement and analytical tools—including links to a variety of tools from Twitter certified
partners.

2. HubSpot ReTweet Lab: This free Twitter analytics tool lets you analyze any account. It compares
the user’s current behavior on Twitter with tweets from the same account that are getting more
retweets. For example, it examines the effects of what time of day the tweets are sent, length, use
of hashtags, and whether a question is asked or call to action included. If you want to tweak your
tweeting style, it’s worth trying out.
Salesforce Marketing Cloud: The popular CRM suite integrates listening, publishing, advertising
and analytical tools to help you manage Twitter campaigns. It offers lots of dashboards and
detailed insights to help businesses make decisions and manage customer relationships and
nurture leads. Cloud-based, it’s scaled for small businesses through to large corporations.
Sprinklr Social@Scale: This tool helps organizations listen to and filter out the most important
conversations with their brand. It analyzes and scores follower tweets for such attributes as
influence, location and engagement, so you can prioritize responses and gain Twitter followers. On
the organizational side, it organizes tweets across departments and through the sales cycle, so
you can facilitate responses in a consistent brand voice.
POSTED IN: SOCIAL MARKETING / TAGGED: SOCIAL MEDIA, TWITTER
A thought-leader in the technology marketing space, Julie Bevacqua is a leading expert in
business-to-business (B2B) marketing with hands-on executive experience in corporate, industry,
and product marketing; demand management; and social media. She has held executive positions
at global enterprise software companies, heading up integrated marketing strategies from brand
differentiation, demand generation, sales and marketing integration, and digital marketing
strategies to media and analyst relations and corporate social responsibility.
By taking every opportunity to extend the company’s digital footprint, Julie guides her team to
achieve online dominance within the global marketplace. A natural networker, motivator and
mentor, Julie shares her marketing and business savvy through her blog www.JulieBevacqua.com.
Business and corporate marketers and entrepreneurs gain unique insights into the latest
techniques on digital and social marketing that can be applied in any organization.
Julie lives and works in Vancouver, British Columbia, a haven for technology and enterprising
upstarts, dubbed ‘Silicon North’.

3. Reach Julie Bevacqua at:
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Google+: Add Julie on Google Plus
Blog: Visit Julie’s Blog