A Business Case For Being Green


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Being Green is not just the responsible way to run a business, it makes perfect business sense.

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A Business Case For Being Green

  1. 1. A Business Case for Being Green<br />Presented by: Julie A. Baylor, CHA<br />
  2. 2. A Business Case for Being Green<br />A green business is still first and foremost a business – and the main purpose of a business is to make a profit. <br />Therefore, the decision to become a green business must jump the first hurdle of proving that it can be profitable. <br />People…<br />Planet…<br />Profit… <br />Profit is still the bottom line of the Triple Bottom Line <br />
  3. 3. A Business Case for Being Green<br />That being said, it is an unfortunate truth that every environmental problem that exists on our planet today has a direct connection to undisciplined, reckless and short-sighted business activities. <br />Business in general has a responsibility to address the problems it has caused. <br />
  4. 4. A Business Case for Being Green<br />Luckily, the green business model provides the opportunity to “do the right thing” and make green while being green. <br />
  5. 5. A Business Case for Being Green<br />True, some of the bigger initiatives involve an investment in upgrading to more efficient operating equipment. <br />However, the rebates and incentives often defray these costs to a manageable figure, and the efficiency improvements pay for themselves completely over a relatively short period of time. <br />
  6. 6. A Business Case for Being Green<br />Yet, even if a business cannot make the larger equipment or building investments, it can still make a commitment to improve its daily operations to reduce environmental impacts, and realize measurable benefits. <br />
  7. 7. A Business Case for Being Green<br />Following are some of the benefits of being a green business. <br />
  8. 8. COST SAVINGS<br />The Obvious – less use means less cost. Adopting standard green practices will reduce your costs for: <br />Electricity, Gas, Water, Waste Disposal<br />Insurance companies often provide premium reductions for meeting environmental standards. <br />Green initiatives teach employees to adapt a new mindset, focusing on discovering new efficiencies, waste reductions and savings opportunities. <br />
  9. 9. Much of the value is intangible, but invaluable. <br />Green initiatives increase employee loyalty and pride, as well as reduce turnover. <br />Improved overall employee satisfaction results in improved productivity. <br />EMPLOYEE MOTIVATION AND MORALE<br />
  10. 10. Reduction of hazardous substances results in reduced risk of on-the-job injuries. <br />Improved employee health and wellness results in improved attendance and fewer lost work days. <br />Green businesses attract better quality job candidates, with values that are aligned with the business philosophy. <br />EMPLOYEE MOTIVATION AND MORALE<br />
  11. 11. Environmental reporting provides early detection of malfunctioning or failing equipment, and provides insight into building performance in order to better plan for capital projects. <br />Establishing a Green Team makes all departments accountable for green practices, and promotes unity and cohesion. <br />ACCOUNTABILITY AND ANALYSIS<br />
  12. 12. Studies and surveys reveal a growing trend among consumers to choose greener products and services. Even among consumers who do not specifically seek out green businesses, a green certification can often be the deciding factor between two options. <br />Sharing green practices with customers and encouraging their participation promotes customer engagement and fosters loyalty. <br />Community reputation is enhanced when a business strives to protect the environment, conserve natural resources, and provide a safe and healthy workplace for its residents. <br />CUSTOMER & COMMUNITY LOYALTY<br />
  13. 13. Attract a new client base of environmentally conscious customers. <br />Meet the environmental standards required of most government entities and large corporations. <br />Opportunity for inclusion with green business directories and websites, many of which provide free listings when green initiatives are met. <br />Increased public relations opportunities – being green gives everyone something to talk about. <br />MARKETPLACE ADVANTAGE<br />
  14. 14. Green businesses have a greater ability to raise outside capital for projects, as most banks are more willing to invest in a green certified business/building. <br />Financial analysts tend to upgrade the investment quality of a business based on perceived superior environmental performance. <br />INVESTMENT VALUE<br />
  15. 15. Voluntary and proactive compliance with proposed legislation positions the business to more easily adapt to policy changes. <br />Reduces the risk of fines and surprise inspections. <br />Helps the business comply with OSHA standards. <br />Reduces the business susceptibility to lawsuits. <br />PROACTIVE PREPARATION FOR FUTURE LEGISLATION<br />
  16. 16. Being Green moves your business to the next level. <br />Bypasses the stagnating or “decline” stage of the typical business cycle and repositions the business back into the “expansion” or “renewal” stage. <br />POSITIONS THE BUSINESS FOR LONG-TERM SUCCESS<br />
  17. 17. A Business Case for Being Green<br />Businesses that do the right things tend to make more money. <br />Businesses that do the wrong things tend to risk government fines, lawsuits, boycotts, and bad publicity. <br />
  18. 18. Green Perceptions over Time<br />Yesterday, Green was a Cult.<br />Today, Green is a Movement. <br />Tomorrow, Green will be a Mandate. <br />Is there a better time than now? <br />
  19. 19. “All is connected… no one thing can change by itself.” <br />~Paul Hawken, Natural Capitalism<br />Join the Green Wave!<br />