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Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
Market yourself into your right fit job webinar 2 2013 edit (2)
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Market yourself into your right fit job webinar 2 2013 edit (2)

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  • Industry – Environment – People – Culture
  • Transcript

    • 1. Market Yourself into Your ‘Right Fit’ Job Julia Erickson Myrightfitjob.com
    • 2. Job Search = Marketing • The product fills a need, eases a pain • Job seeker is the product • Job posting describes employer’s pain point
    • 3. Success Starts With YOU
    • 4. Your “Right Fit” Work = Brand • Work you love to do, do well and want to do again • Yields your Core Value Proposition – The value you’ll provide an employer – Your brand
    • 5. Know The Product: YOU What is your Core Value Proposition? • What you do well • How you do it • Results you produce • A dollop of personality
    • 6. Your Brand Empowers You • Create your Must Have List – 6 elements • Use as guide to: – Assess job postings – Ask targeted questions in interview – Evaluate job offers
    • 7. Your Brand Guides You • Look ONLY for positions that match your Must Have List • Build a resume highlighting your Core Value Proposition
    • 8. Market Yourself: Resume • Tell your brand story – Illustrate your CVP – Demonstrate that your skills produce results • Use a market-driven format & content • Ask for market feedback
    • 9. Market Yourself: Cover Letters • Make the match between you and job – Show you know about job, company – Tell how your past will help the employer reach its future goals – Use sincere flattery State the obvious!
    • 10. Market Yourself: Networking • Make it easy for people to help you • Create a succinct “intention statement” – Skills you want to use – Impact you want to produce – Where you want to work – Kind of role you want to play
    • 11. Promote Your Brand • Build awareness – Network – Informational Interviews • Let yourself be found – Social media – Key words • Apply for jobs – Who do you know?
    • 12. Build Brand Awareness • LinkedIn – Be active – Get introduced – Find jobs • Other social media • In-person meetings
    • 13. Market Yourself: Interview • Interview is the sales opportunity – Rehearse answers to common questions – Tell the truth with positive spin – Ask questions to engage interviewer
    • 14. Market Yourself: Follow Up • Every communication is chance to market your “fit” – Thank you note – Follow-up phone calls – References
    • 15. Stay the Course • • • • Your CVP remains the same Change key words to reflect those in posting Each interview increases your skill Keep your skills up via consulting, volunteering, classes
    • 16. Identify Your “Right Fit” Work Free “Guide to Making a Great First Impression” when you subscribe to my website http://myrightfitjob.com When you purchase “Guide to Finding Your ‘Right Fit’ Work” http://myrightfitjob.com/ebook, rec eive 2013 updated resume guide

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