Market yourself into your right fit job webinar 2 2013 edit (2)

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  • Industry – Environment – People – Culture
  • Market yourself into your right fit job webinar 2 2013 edit (2)

    1. 1. Market Yourself into Your ‘Right Fit’ Job Julia Erickson Myrightfitjob.com
    2. 2. Job Search = Marketing • The product fills a need, eases a pain • Job seeker is the product • Job posting describes employer’s pain point
    3. 3. Success Starts With YOU
    4. 4. Your “Right Fit” Work = Brand • Work you love to do, do well and want to do again • Yields your Core Value Proposition – The value you’ll provide an employer – Your brand
    5. 5. Know The Product: YOU What is your Core Value Proposition? • What you do well • How you do it • Results you produce • A dollop of personality
    6. 6. Your Brand Empowers You • Create your Must Have List – 6 elements • Use as guide to: – Assess job postings – Ask targeted questions in interview – Evaluate job offers
    7. 7. Your Brand Guides You • Look ONLY for positions that match your Must Have List • Build a resume highlighting your Core Value Proposition
    8. 8. Market Yourself: Resume • Tell your brand story – Illustrate your CVP – Demonstrate that your skills produce results • Use a market-driven format & content • Ask for market feedback
    9. 9. Market Yourself: Cover Letters • Make the match between you and job – Show you know about job, company – Tell how your past will help the employer reach its future goals – Use sincere flattery State the obvious!
    10. 10. Market Yourself: Networking • Make it easy for people to help you • Create a succinct “intention statement” – Skills you want to use – Impact you want to produce – Where you want to work – Kind of role you want to play
    11. 11. Promote Your Brand • Build awareness – Network – Informational Interviews • Let yourself be found – Social media – Key words • Apply for jobs – Who do you know?
    12. 12. Build Brand Awareness • LinkedIn – Be active – Get introduced – Find jobs • Other social media • In-person meetings
    13. 13. Market Yourself: Interview • Interview is the sales opportunity – Rehearse answers to common questions – Tell the truth with positive spin – Ask questions to engage interviewer
    14. 14. Market Yourself: Follow Up • Every communication is chance to market your “fit” – Thank you note – Follow-up phone calls – References
    15. 15. Stay the Course • • • • Your CVP remains the same Change key words to reflect those in posting Each interview increases your skill Keep your skills up via consulting, volunteering, classes
    16. 16. Identify Your “Right Fit” Work Free “Guide to Making a Great First Impression” when you subscribe to my website http://myrightfitjob.com When you purchase “Guide to Finding Your ‘Right Fit’ Work” http://myrightfitjob.com/ebook, rec eive 2013 updated resume guide

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