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INTRODUCTION TO SOCIAL MEDIA . 1<br />Brenau University<br />School of Business and Mass Communication<br />Presenters:<br...
The Social Media Revolution<br />How many people do you know joining the movement?<br />
A Site For Everyone<br />
First You Have To Know Yourself<br /><ul><li>What is true about your organization?
What do others think they know about your organization?
What are they not telling you?
You must have answers to these questions before you embark on a social media campaign.</li></ul>PERCEPTION IS REALITY<br />
Who Is HereToday<br />
The BASICS<br /><ul><li>User-friendly ID (handle)
Profile
Picture
Followers
Postings</li></li></ul><li>Quick Tips For GettingStarted<br /><ul><li>Don’t Claim to be an Expert if You’re Not
Maintain a Consistent Community (identity across platforms)
What value can you offer followers?
Don’t be overwhelmed- social media is like a river…</li></li></ul><li>NextSteps…<br /><ul><li>Consider all of your target ...
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Social Media Lunch and Learn 1/3

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Powerpoint presentation from the first of three Lunch and Learn seminars presented by the Center for Social Entrepreneurship at Brenau University's Juli Clay and Kristina Rhoades March 17, 2010

Published in: Technology, News & Politics
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Transcript of "Social Media Lunch and Learn 1/3"

  1. 1. INTRODUCTION TO SOCIAL MEDIA . 1<br />Brenau University<br />School of Business and Mass Communication<br />Presenters:<br />Julia Clay <br />Kristina Rhoades<br />
  2. 2. The Social Media Revolution<br />How many people do you know joining the movement?<br />
  3. 3. A Site For Everyone<br />
  4. 4. First You Have To Know Yourself<br /><ul><li>What is true about your organization?
  5. 5. What do others think they know about your organization?
  6. 6. What are they not telling you?
  7. 7. You must have answers to these questions before you embark on a social media campaign.</li></ul>PERCEPTION IS REALITY<br />
  8. 8. Who Is HereToday<br />
  9. 9. The BASICS<br /><ul><li>User-friendly ID (handle)
  10. 10. Profile
  11. 11. Picture
  12. 12. Followers
  13. 13. Postings</li></li></ul><li>Quick Tips For GettingStarted<br /><ul><li>Don’t Claim to be an Expert if You’re Not
  14. 14. Maintain a Consistent Community (identity across platforms)
  15. 15. What value can you offer followers?
  16. 16. Don’t be overwhelmed- social media is like a river…</li></li></ul><li>NextSteps…<br /><ul><li>Consider all of your target audiences
  17. 17. Remember that your clients are NOT your only audience members.
  18. 18. Who are some other groups that you may want to target?</li></li></ul><li>ConsiderCurrent Trends<br /><ul><li>Why is trending important?
  19. 19. Keep up with trends through:
  20. 20. Twitscoop
  21. 21. Whatthetrend.com
  22. 22. @tweetingtrends
  23. 23. Local vs. Global trends</li></li></ul><li>Who & How To Follow<br /><ul><li>Follow Relevant People
  24. 24. Follow Clients
  25. 25. Follow Volunteers
  26. 26. Follow People You Want to Follow You (i.e. Donors. Local Politicians, etc.)
  27. 27. Follow Media
  28. 28. Follow Organizations in Your Field
  29. 29. Follow Friday???</li></li></ul><li>Good People To Follow: ON SOCIAL MEDIA<br /><ul><li>@mashable
  30. 30. @goodsocial
  31. 31. @bloggingtipscom
  32. 32. @jeffbullas
  33. 33. @steveology
  34. 34. @smmguide
  35. 35. @flipbooks
  36. 36. @buzzedition
  37. 37. @trendtracker
  38. 38. @askaaronlee
  39. 39. @linkedinqueen
  40. 40. @tbsocialmedia
  41. 41. @greattwittips
  42. 42. @twitter_tips
  43. 43. @socialnetdaily
  44. 44. @howellmarketing</li></li></ul><li>Other Non-Profits: USING SOCIAL MEDIA<br /><ul><li>The 1010 Project
  45. 45. The American Cancer Society
  46. 46. American Red Cross
  47. 47. Greenpeace
  48. 48. Create the Good
  49. 49. ONE
  50. 50. The Humane Society of the US
  51. 51. Livestrong
  52. 52. Leukemia and Lymphoma Society
  53. 53. National Peace Corps Assn
  54. 54. National Wildlife Federation
  55. 55. Share Our Strength</li></li></ul><li>Wake-Up & Smell The Search<br /><ul><li>Search (search.twitter.com):
  56. 56. Your Name
  57. 57. Your Organization
  58. 58. Your Service
  59. 59. Your Cause
  60. 60. Your Competition
  61. 61. Read:
  62. 62. Star Important Items
  63. 63. Trending Topics</li></li></ul><li>Resources<br /><ul><li>Twitter Book
  64. 64. The Social Media Bible
  65. 65. Naked Conversations
  66. 66. Now Is Gone
  67. 67. Twitterville
  68. 68. Mashable.com
  69. 69. Alltop.com</li></li></ul><li>Homework For Session . 2<br /><ul><li>Set up an account on Twitter and a fanpage on Facebook if you haven’t already
  70. 70. Create a user name, bio, and post a picture
  71. 71. Follow/ Befriend at least10 relevant people/ organizations
  72. 72. See what/ how those are posting
  73. 73. Search & see what others are saying about you
  74. 74. Be prepared to share what you learn over the next week.
  75. 75. Do not worry about creating a full marketing plan or even posting this week. Remember to LISTEN first!</li></li></ul><li>THANK YOU!<br />Please complete a survey before leaving today.See you for Session . 2 <br />
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