ONLINE VIDEO Fission Strategy
This is me.  Beka  Economopoulos. I am a consultant at  Fission Strategy. We work closely with MomsRising and other organi...
Before You Do Anything <ul><li>Goals </li></ul><ul><li>Audience </li></ul><ul><li>Production Value </li></ul>
Walmart
 
Goals <ul><li>List-Building </li></ul><ul><li>Galvanize Base </li></ul><ul><li>Inspire Action </li></ul><ul><li>Change Min...
Goals of MomsVote ‘08
Auto-Tune The News
Pork and Beans
AARP Lost Generation
Let It Out
2009 Mother’s Day Video
Txt Your Own Adventure
Message In A Bottle
Flash Mob
Heather Goes Bonkers
Review <ul><li>Define Your Goals </li></ul><ul><li>Define Your Audience </li></ul><ul><li>Production Value </li></ul><ul><...
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Effective Video Campaigns

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by Beka Economopolous

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  • Effective Video Campaigns

    1. 1. ONLINE VIDEO Fission Strategy
    2. 2. This is me. Beka Economopoulos. I am a consultant at Fission Strategy. We work closely with MomsRising and other organizations using technology for social good. You can learn more about us at: www.FissionStrategy.com
    3. 3. Before You Do Anything <ul><li>Goals </li></ul><ul><li>Audience </li></ul><ul><li>Production Value </li></ul>
    4. 4. Walmart
    5. 6. Goals <ul><li>List-Building </li></ul><ul><li>Galvanize Base </li></ul><ul><li>Inspire Action </li></ul><ul><li>Change Minds </li></ul><ul><li>Pressure Targets </li></ul><ul><li>Recruit People </li></ul><ul><li>Educate </li></ul><ul><li>Brand Visibility </li></ul><ul><li>Inspire Brand Loyalty </li></ul><ul><li>Expose / Embarrass </li></ul><ul><li>Motivate </li></ul><ul><li>Change Attitude </li></ul><ul><li>Change Worldview </li></ul><ul><li>Change Behavior </li></ul><ul><li>Compliance </li></ul><ul><li>Transparency </li></ul>
    6. 7. Goals of MomsVote ‘08
    7. 8. Auto-Tune The News
    8. 9. Pork and Beans
    9. 10. AARP Lost Generation
    10. 11. Let It Out
    11. 12. 2009 Mother’s Day Video
    12. 13. Txt Your Own Adventure
    13. 14. Message In A Bottle
    14. 15. Flash Mob
    15. 16. Heather Goes Bonkers
    16. 17. Review <ul><li>Define Your Goals </li></ul><ul><li>Define Your Audience </li></ul><ul><li>Production Value </li></ul><ul><li>Gotcha / Peel back the curtain </li></ul><ul><li>Utopic / Prefigurative </li></ul><ul><li>Repurposing / Appropriation </li></ul><ul><li>Hijacking / Intervention </li></ul><ul><li>Interactive / Implicating the Viewer </li></ul><ul><li>Reality TV / Back Stage on Stage </li></ul>
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