Your SlideShare is downloading. ×
0
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Effective Video Campaigns
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Effective Video Campaigns

590

Published on

by Beka Economopolous

by Beka Economopolous

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
590
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. ONLINE VIDEO Fission Strategy
    • 2. This is me. Beka Economopoulos. I am a consultant at Fission Strategy. We work closely with MomsRising and other organizations using technology for social good. You can learn more about us at: www.FissionStrategy.com
    • 3. Before You Do Anything
      • Goals
      • Audience
      • Production Value
    • 4. Walmart
    • 5.  
    • 6. Goals
      • List-Building
      • Galvanize Base
      • Inspire Action
      • Change Minds
      • Pressure Targets
      • Recruit People
      • Educate
      • Brand Visibility
      • Inspire Brand Loyalty
      • Expose / Embarrass
      • Motivate
      • Change Attitude
      • Change Worldview
      • Change Behavior
      • Compliance
      • Transparency
    • 7. Goals of MomsVote ‘08
    • 8. Auto-Tune The News
    • 9. Pork and Beans
    • 10. AARP Lost Generation
    • 11. Let It Out
    • 12. 2009 Mother’s Day Video
    • 13. Txt Your Own Adventure
    • 14. Message In A Bottle
    • 15. Flash Mob
    • 16. Heather Goes Bonkers
    • 17. Review
      • Define Your Goals
      • Define Your Audience
      • Production Value
      • Gotcha / Peel back the curtain
      • Utopic / Prefigurative
      • Repurposing / Appropriation
      • Hijacking / Intervention
      • Interactive / Implicating the Viewer
      • Reality TV / Back Stage on Stage

    ×