Social media marketing in Russia for finnish companies

Julia Trushina Social media for marketing Finnish companies in Russia 1 0 . 05 .2011 http://www.svkk.fi/media/ajankohtaista/venalainen_on_verbaalinen.html

About Julia Trushina
In social media since 2009
In marketing since 2003
Working in Saint-Petersburg with team
Making projects with digital agencies in
Saint-Petersburg, Moscow and Finland and clients
My partner In Finland - Infokone Oy
Clients: Coffeeshop Company,
Rasprodaga.ru, Baltika, eBay, State University,
The Department of Government
Training for the companies
Develop and implement Social Media Strategies
Social Media Consulting
Online community management
Blogger/influencer relations, Social media tracking
and analysis

Social Media Landscape in Russia

Top social networks in Russia TNS Web Index , December 20 10, Reach , Russia 100 000+, 12- 54 age .

Top blog platforms in Russia TNS Web Index , December 20 10, Reach , Russia 100 000+, 12- 54 age .

Active users in Vkontakte
Office employees (18-35 age )
Students
Pupils
Mothers with children 0-3 age
Clothes sellers и handmade
Photographers
Owners of small business

Content
Picture, description
About subject not brand
Every day update
Photo
Answers on comments
Delete spam
Polls
Group/Page Vkontakte
Promotion
Sharing content
« Tell friends »
Ads
Discussions in groups
Photo and video in groups with links
Links in groups (many members)

Applications in Vkontakte

Social subject

60% from Moscow
Different audience:
Drivers from Saratov
Investment bankers from Moscow
Most active users are after 34 y.o.
Odnoklassniki.ru

http://www.comscoredatamine.com/2011/03/facebook-is-nr-1-social-network-in-15-of-18-european-markets/

Users of Facebook in Russia – good audience
Well-known in offline
have friends all over the world trendsetters Internet businessmen Mass Media travellers with money

4 638 640 users in Russia

18-34 - 65 % users Facebook in Russia

TOP -10 Facebook brand pages in Russia Источник: http://socialmediaclubmoscow.org/facebookpages/brands

Community of active parents Reima Club http://www.facebook.com/ReimaClub

6 66 5 08 microblogs *
Correspondent s
Businessmen
Geeks
IT
Celebreties
* Source: Yandex

http://socialmediaclubmoscow.org/twitter/

Moi krug

Livejournal http://cheaptrip.livejournal.com/ http://i-future.livejournal.com/

http://olegtinkov.livejournal.com/ Videoblog in Livejournal

Social media optimization

Monitoring in social media

Aim to attract deposits during the year 2010 - 500 million rubles.
During 2,5 months company attracted nearly 1 billion rubles.
Over 30% of customers with money come from social media

Sales volume in November 2010 from Vkontakte - 1,800,000 rubles
Sales volume
from Facebook has grown by 177 %
from Twitter by 105 %
Aviasales.ru

Getting quick feedback from consumers and responding
Maintaine relationships with customers
Make o pinion among the most active and influential audience
Learn what customers think and influence them
Save money because of spread content to loyal customers and expand the audience of the brand
Tasks in social media

How to organize Social Media Marketing
Social media marketing agency
Social media marketing inside
freelancers
social media manager
Pr agency
Pr agency with social media experts

Top Tools in Social media in Russia
Communities in Vkontakte and Odnoklassniki
Fan Pages in Facebook
Viral video
Product placement in social games or applications
Communications with opinion leaders in Livejournal and Twitter
Blog in Livejournal
Competition in Vkontakte, Facebook, Twitter
Special offers in Foursquare, Altergeo
Ads in Facebook and Vkontakte
Social media optimization- SMO

Social media strategy
Aim and tasks
Audience
Competitors
Distribution, tools and content
Management ( budget, HR, time)
ROI

Julia Trushina Social Media Strategist http://www.linkedin.com/in/juliatrushina http://www.facebook.com/yutrushina

http://lj-toys.com	858
http://dr.o-one.net	65
http://paper.li	21
http://xss.yandex.net	3

Social media marketing in Russia for finnish companies

by Julia Trushina on Jun 18, 2011

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Social media marketing in Russia for finnish companies — Presentation Transcript