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  • 1. Julia Trushina Social media for marketing Finnish companies in Russia 1 0 . 05 .2011 http://www.svkk.fi/media/ajankohtaista/venalainen_on_verbaalinen.html
  • 2. About Julia Trushina
    • In social media since 2009
    • In marketing since 2003
    • Working in Saint-Petersburg with team
    • Making projects with digital agencies in
    • Saint-Petersburg, Moscow and Finland and clients
    • My partner In Finland - Infokone Oy
    • Clients: Coffeeshop Company,
    • Rasprodaga.ru, Baltika, eBay, State University,
    • The Department of Government
    • Training for the companies
    • Develop and implement Social Media Strategies
    • Social Media Consulting
    • Online community management
    • Blogger/influencer relations, Social media tracking
    • and analysis
  • 3. Social Media Landscape in Russia
  • 4. Top social networks in Russia TNS Web Index , December 20 10, Reach , Russia 100 000+, 12- 54 age .
  • 5. Top blog platforms in Russia TNS Web Index , December 20 10, Reach , Russia 100 000+, 12- 54 age .
  • 6. Active users in Vkontakte
    • Office employees (18-35 age )
    • Students
    • Pupils
    • Mothers with children 0-3 age
    • Clothes sellers и handmade
    • Photographers
    • Owners of small business
  • 7.  
  • 8.  
  • 9.  
  • 10.
    • Content
    • Picture, description
    • About subject not brand
    • Every day update
    • Photo
    • Answers on comments
    • Delete spam
    • Polls
    Group/Page Vkontakte
    • Promotion
    • Sharing content
    • « Tell friends »
    • Ads
    • Discussions in groups
    • Photo and video in groups with links
    • Links in groups (many members)
  • 11. Applications in Vkontakte
  • 12. Social subject
  • 13. Ads
  • 14. Ads
  • 15.
    • 60% from Moscow
    • Different audience:
    • Drivers from Saratov
    • Investment bankers from Moscow
    • Most active users are after 34 y.o.
    Odnoklassniki.ru
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. http://www.comscoredatamine.com/2011/03/facebook-is-nr-1-social-network-in-15-of-18-european-markets/
  • 21. Users of Facebook in Russia – good audience
    • Well-known in offline
    have friends all over the world trendsetters Internet businessmen Mass Media travellers with money
  • 22.
    • 4 638 640 users in Russia
  • 23. 18-34 - 65 % users Facebook in Russia
  • 24. TOP -10 Facebook brand pages in Russia Источник: http://socialmediaclubmoscow.org/facebookpages/brands
  • 25.  
  • 26. Community of active parents Reima Club http://www.facebook.com/ReimaClub
  • 27.
    • 6 66 5 08 microblogs *
    • Correspondent s
    • Businessmen
    • Geeks
    • IT
    • Celebreties
    • * Source: Yandex
  • 28. http://socialmediaclubmoscow.org/twitter/
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33. Moi krug
  • 34. Livejournal http://cheaptrip.livejournal.com/ http://i-future.livejournal.com/
  • 35. http://olegtinkov.livejournal.com/ Videoblog in Livejournal
  • 36.  
  • 37. Social media optimization
  • 38.  
  • 39.  
  • 40. Monitoring in social media
  • 41.
    •   Aim to attract deposits during the year 2010 - 500 million rubles.
    • During 2,5 months company attracted nearly 1 billion rubles.
    • Over 30% of customers with money come from social media
  • 42.
    • Sales volume in November 2010 from Vkontakte - 1,800,000 rubles
    • Sales volume
    • from Facebook has grown by 177 %
    • from Twitter by 105 % 
    Aviasales.ru
  • 43.
    • Getting quick feedback from consumers and responding
    • Maintaine relationships with customers
    • Make o pinion among the most active and influential audience
    • Learn what customers think and influence them
    • Save money because of spread content to loyal customers and expand the audience of the brand
    Tasks in social media
  • 44. How to organize Social Media Marketing
    • Social media marketing agency
    • Social media marketing inside
      • freelancers
      • social media manager
    • Pr agency
    • Pr agency with social media experts
  • 45. Top Tools in Social media in Russia
    • Communities in Vkontakte and Odnoklassniki
    • Fan Pages in Facebook
    • Viral video
    • Product placement in social games or applications
    • Communications with opinion leaders in Livejournal and Twitter
    • Blog in Livejournal
    • Competition in Vkontakte, Facebook, Twitter
    • Special offers in Foursquare, Altergeo
    • Ads in Facebook and Vkontakte
    • Social media optimization- SMO
  • 46. Social media strategy
    • Aim and tasks
    • Audience
    • Competitors
    • Distribution, tools and content
    • Management ( budget, HR, time)
    • ROI
  • 47. Julia Trushina Social Media Strategist http://www.linkedin.com/in/juliatrushina http://www.facebook.com/yutrushina