Julia Trushina is a social media marketing consultant based in Russia who has worked with companies in Finland, Denmark, and Slovenia to implement around 70 social media projects over the past 5 years. She has a PhD in Marketing and has given presentations and trainings on using Russian social media for tourism marketing. The top social networks in Russia are VKontakte, Odnoklassniki, and YouTube. Trushina recommends that tourism companies targeting Russian travelers create useful content like lists, share posts from travelers, and engage with questions on sites like LiveJournal to promote their destinations and services.

1. How to use Russian social media
in tourism
Julia Trushina
Russian Social Media Marketing Consultant
Balt tour Forum 2014
Riga, Latvia

2. About Julia Trushina
•Social media marketing consultant
•PhD in Marketing
•One of the first social media marketing specialist on Russian market
•Working with companies from Finland, Denmark and Slovenia
• Implementation around 70 projects during 5 last years
•Internet Marketing and Tourism conferences speaker

3. About Julia Trushina
Trainings and seminars:
•"Social media marketing and sales of Finnish travel services for
Russian customers" (2012)
•"Marketing in Russian social media for Finnish companies" (2011)
• “How could the psychologist use social media effective way?"
(2010)
•“Personal branding in social media "(2010)

4. Top social networks in Russia
Average daily reach
© Julia Trushina, Russian Social Media Marketing Consultant
TNS Web Index, users (MM) December 2013, Reach, Russia 0+, 12-64 age

5. Russian
traveler

6. Too much info in newsfeed

7. Useful tips: how to do

8. Tasty food

9. Plan for the day in
the city

10. List with useful links

11. Amazing photos
Beautiful pictures

12. Collecting the reviews

14. Target on the Travelers

15. Share the posts
from the travelers

16. Make the lists with
useful content

17. Posts about
locals

18. Competitions

20. Travel communities in Livejournal.com

21. Bloggers
experience

22. Blogger posts are
in Yandex

23. What to do in
Russian social media?
Create useful content
Make the lists
Share travelers posts
Reply questions

24. Julia Trushina
Russian Social Media Consultant
http://destinationmarketing.ru/