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How to use russian social media in tourism
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How to use russian social media in tourism

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    How to use russian social media in tourism How to use russian social media in tourism Presentation Transcript

    • How to use Russian social media in tourism Julia Trushina Russian Social Media Marketing Consultant Balt tour Forum 2014 Riga, Latvia
    • About Julia Trushina •Social media marketing consultant •PhD in Marketing •One of the first social media marketing specialist on Russian market •Working with companies from Finland, Denmark and Slovenia • Implementation around 70 projects during 5 last years •Internet Marketing and Tourism conferences speaker
    • About Julia Trushina Trainings and seminars: •"Social media marketing and sales of Finnish travel services for Russian customers" (2012) •"Marketing in Russian social media for Finnish companies" (2011) • “How could the psychologist use social media effective way?" (2010) •“Personal branding in social media "(2010)
    • Top social networks in Russia Average daily reach © Julia Trushina, Russian Social Media Marketing Consultant TNS Web Index, users (MM) December 2013, Reach, Russia 0+, 12-64 age
    • Russian traveler
    • Too much info in newsfeed
    • Useful tips: how to do
    • Tasty food
    • Plan for the day in the city
    • List with useful links
    • Amazing photos Beautiful pictures
    • Collecting the reviews
    • Target on the Travelers
    • Share the posts from the travelers
    • Make the lists with useful content
    • Posts about locals
    • Competitions
    • Travel communities in Livejournal.com
    • Bloggers experience
    • Blogger posts are in Yandex
    • What to do in Russian social media? Create useful content Make the lists Share travelers posts Reply questions
    • Julia Trushina Russian Social Media Consultant http://destinationmarketing.ru/