How to use Russian social media
in tourism
Julia Trushina

Russian Social Media Marketing Consultant
Balt tour Forum 2014
...
About Julia Trushina
•Social media marketing consultant
•PhD in Marketing
•One of the first social media marketing special...
About Julia Trushina
Trainings and seminars:
•"Social media marketing and sales of Finnish travel services for
Russian cus...
Top social networks in Russia
Average daily reach

© Julia Trushina, Russian Social Media Marketing Consultant

TNS Web In...
Russian
traveler
Too much info in newsfeed
Useful tips: how to do
Tasty food
Plan for the day in
the city
List with useful links
Amazing photos

Beautiful pictures
Collecting the reviews
Target on the Travelers
Share the posts
from the travelers
Make the lists with
useful content
Posts about
locals
Competitions
Travel communities in Livejournal.com
Bloggers
experience
Blogger posts are
in Yandex
What to do in
Russian social media?
Create useful content
Make the lists

Share travelers posts

Reply questions
Julia Trushina
Russian Social Media Consultant

http://destinationmarketing.ru/
How to use russian social media in tourism
How to use russian social media in tourism
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How to use russian social media in tourism

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How to use russian social media in tourism

  1. 1. How to use Russian social media in tourism Julia Trushina Russian Social Media Marketing Consultant Balt tour Forum 2014 Riga, Latvia
  2. 2. About Julia Trushina •Social media marketing consultant •PhD in Marketing •One of the first social media marketing specialist on Russian market •Working with companies from Finland, Denmark and Slovenia • Implementation around 70 projects during 5 last years •Internet Marketing and Tourism conferences speaker
  3. 3. About Julia Trushina Trainings and seminars: •"Social media marketing and sales of Finnish travel services for Russian customers" (2012) •"Marketing in Russian social media for Finnish companies" (2011) • “How could the psychologist use social media effective way?" (2010) •“Personal branding in social media "(2010)
  4. 4. Top social networks in Russia Average daily reach © Julia Trushina, Russian Social Media Marketing Consultant TNS Web Index, users (MM) December 2013, Reach, Russia 0+, 12-64 age
  5. 5. Russian traveler
  6. 6. Too much info in newsfeed
  7. 7. Useful tips: how to do
  8. 8. Tasty food
  9. 9. Plan for the day in the city
  10. 10. List with useful links
  11. 11. Amazing photos Beautiful pictures
  12. 12. Collecting the reviews
  13. 13. Target on the Travelers
  14. 14. Share the posts from the travelers
  15. 15. Make the lists with useful content
  16. 16. Posts about locals
  17. 17. Competitions
  18. 18. Travel communities in Livejournal.com
  19. 19. Bloggers experience
  20. 20. Blogger posts are in Yandex
  21. 21. What to do in Russian social media? Create useful content Make the lists Share travelers posts Reply questions
  22. 22. Julia Trushina Russian Social Media Consultant http://destinationmarketing.ru/

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