Clusters as tool to increase regional attractiveness
Clusters as Tool to IncreaseRegional Innovation Potential& Regional Attractiveness
Presentation by Julia Roelofsen Partner & Advisor in InnoPraxisInternational Ltd. – consulting company,specialised in innovation systemsdevelopment – international examples inpresentation 4 years in different positions in technologypark Technopolis – practical understandingof hi-tech companies, regional development& clustering Originally from St. Petersburg, Russia. Nowlive in Helsinki, Frankfurt & St. Petersburg.
Content Analyzing Regional InnovationPotential Defining Clusters, Synergies & Actionsfor Cluster Development Program Using Clusters to IncreaseRegional Innovation Potential &Regional Attractiveness
Clustering as Part of RegionalBusiness Environment
Clustering as Part of InnovationBusiness Environment Innovation is exploited competence-based competitive advantage. Innovation is a result of interactionbetween organizations and people. Clusters promote interaction and asresult facilitate new ideas, driveinnovations, open up newopportunities.
Which Clusters to Support? OnWhat Areas to Concentrate LimitedResources?
Identifying Target Clusters Statistics on strongest local industries Interview companies, educational & stateorganisations People with industry experienceAnchor CompanyPartners & OtherCompaniesService CompaniesTechnology ProvidersCollaboration Institutes &Specific to Cluster Authorities
Innovation Support Activities Funding and infrastructure for joint R&Dprojects Discovery of business ideas Innovation infrastructure as innovationcenters, business incubators, technologyparks Support of patenting Support of product development Funding for start-up companies Innovation and business training Innovation and business consulting
Attraction of CompaniesCluster Development ProgramsRegional Positioning& MarketingAttraction ofcompaniesRetention &developmentof companies
Regional Positioning & Promotion Positioning on theinternational level. Benchmarking oninternational level. Where are targetcompanies?
Regional PromotionJoint Vision Goals TasksCommunication PlanWhy?Who?What?How?When?By whom?Results EvaluationWhere are targetcompanies?What is our message todifferent target groups?Exhibition? Ads?Communication dep. orcommunication manager? Whatis the budget?
Communication Channels1. Media Communications2. Direct Marketing3. Participating in External Events(Exhibitions, Seminars & Conferences)4. Organizing Seminars & Events5. Joining International Networks6. Advertising7. Internet Marketing
Attraction of CompaniesWhat kind of companies Size is not all! Possess unique technology,niche market leader Companies that outsource and network a lot Fast growing companies Companies looking for innovative companiesto merge Big changes happening in their field / theirbusinesses They want to be in region for imagepurposes
You Can OfferOffering Regional image – to be surrounded by samekind of companies Business opportunities inside cluster programs For SMEs chance to collaborate with anchorcompanies For anchor companies access to innovativeSMEs Collaboration opportunities with othercompanies and public sector Support (e.g. funding) Saving costs (e.g. shared labs) Business support services
Summary of PresentationAnalyzeRegionalInnovationPotentialDevelopBusinessEnvironmentClusterDevelopmentProgramsFunding models,Legislation,Infrastructure,R&D, EducationSupportInnovationsRegionalPromotion
Thank you for attention!Questions? Comments?Julia Roelofsenjulia@innopraxis.fiTel: +358 40 559 4070InnoPraxis International Ltd.Technopolis Innopoli, Espoo, Finlandwww.innopraxis.fi, firstname.lastname@example.org
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