Clusters as Tool to IncreaseRegional Innovation Potential& Regional Attractiveness
Presentation by Julia Roelofsen Partner & Advisor in InnoPraxisInternational Ltd. – consulting company,specialised in inn...
Content Analyzing Regional InnovationPotential Defining Clusters, Synergies & Actionsfor Cluster Development Program Us...
Why Today Clusters ShouldSupport Innovations?
Clustering as Part of RegionalBusiness Environment
Clustering as Part of InnovationBusiness Environment Innovation is exploited competence-based competitive advantage. Inn...
BusinessincubatorsRegional & clusterdevelopment programsSupport ofgrowing companies1 – Innovation SystemPotential – Analys...
Understanding Bottlenecks –Setting PrioritiesCompetitiveLevel
Which Clusters to Support? OnWhat Areas to Concentrate LimitedResources?
Identifying Target Clusters Statistics on strongest local industries Interview companies, educational & stateorganisatio...
Electronics EnvironmentLogisticsUnderstand Synergies BetweenClusters
Electronics EnvironmentLogisticsCase Vantaa, FinlandInternationalCenterElectronicsForumWellnessForumLogisticsRoundTableVan...
Case CyprusWATERTourismAgricultureBrewery
Case BotswanaWATERMining (Diamonds)Cattle breeding& AgricultureICTTourismBio-tech (HIV)
TransportEnergyEnvironmentICTOil & GasChemistryAgricultureCase Kazakhstan
Case Tyumen, RussiaOil&Gas MiningTransportEnergyICTEcologyForestry
Oil&Gas Mining ForestryTransportEnergyEnvironmentICTCase Tyumen, Russia
How in Practice to Utilize ClusterDevelopment Programs for RegionalEconomic Growth?
Clusters Generating InnovationsCluster DevelopmentProgramsInnovationSupport ActivitiesNewCompaniesRetention &developmentof...
Innovation Support Activities Funding and infrastructure for joint R&Dprojects Discovery of business ideas Innovation i...
Attraction of CompaniesCluster Development ProgramsRegional Positioning& MarketingAttraction ofcompaniesRetention &develop...
Regional Positioning & Promotion Positioning on theinternational level. Benchmarking oninternational level. Where are t...
Regional PromotionJoint Vision Goals TasksCommunication PlanWhy?Who?What?How?When?By whom?Results EvaluationWhere are targ...
Communication Channels1. Media Communications2. Direct Marketing3. Participating in External Events(Exhibitions, Seminars ...
Attraction of CompaniesWhat kind of companies Size is not all! Possess unique technology,niche market leader Companies t...
You Can OfferOffering Regional image – to be surrounded by samekind of companies Business opportunities inside cluster p...
Summary of PresentationAnalyzeRegionalInnovationPotentialDevelopBusinessEnvironmentClusterDevelopmentProgramsFunding model...
Thank you for attention!Questions? Comments?Julia Roelofsenjulia@innopraxis.fiTel: +358 40 559 4070InnoPraxis Internationa...
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Clusters as tool to increase regional attractiveness

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Presentation by Julia Roelofsen at annual international TCI conference in Jyväskylä, October 2009

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Clusters as tool to increase regional attractiveness

  1. 1. Clusters as Tool to IncreaseRegional Innovation Potential& Regional Attractiveness
  2. 2. Presentation by Julia Roelofsen Partner & Advisor in InnoPraxisInternational Ltd. – consulting company,specialised in innovation systemsdevelopment – international examples inpresentation 4 years in different positions in technologypark Technopolis – practical understandingof hi-tech companies, regional development& clustering Originally from St. Petersburg, Russia. Nowlive in Helsinki, Frankfurt & St. Petersburg.
  3. 3. Content Analyzing Regional InnovationPotential Defining Clusters, Synergies & Actionsfor Cluster Development Program Using Clusters to IncreaseRegional Innovation Potential &Regional Attractiveness
  4. 4. Why Today Clusters ShouldSupport Innovations?
  5. 5. Clustering as Part of RegionalBusiness Environment
  6. 6. Clustering as Part of InnovationBusiness Environment Innovation is exploited competence-based competitive advantage. Innovation is a result of interactionbetween organizations and people. Clusters promote interaction and asresult facilitate new ideas, driveinnovations, open up newopportunities.
  7. 7. BusinessincubatorsRegional & clusterdevelopment programsSupport ofgrowing companies1 – Innovation SystemPotential – AnalysingLegislationR&DFunding modelsPublicsupport5-8 years 3-5 years on-goingSTP infrastructure& servicesEducationAnalyzing Regional InnovationSystem2 – Willingness to Utilise& Develop Potential –Joint Vision & Promotion
  8. 8. Understanding Bottlenecks –Setting PrioritiesCompetitiveLevel
  9. 9. Which Clusters to Support? OnWhat Areas to Concentrate LimitedResources?
  10. 10. Identifying Target Clusters Statistics on strongest local industries Interview companies, educational & stateorganisations People with industry experienceAnchor CompanyPartners & OtherCompaniesService CompaniesTechnology ProvidersCollaboration Institutes &Specific to Cluster Authorities
  11. 11. Electronics EnvironmentLogisticsUnderstand Synergies BetweenClusters
  12. 12. Electronics EnvironmentLogisticsCase Vantaa, FinlandInternationalCenterElectronicsForumWellnessForumLogisticsRoundTableVantaaWellnessCenterElectriaPilot FactoryLogisticsCentre ofExpertiseHVACcentreRFid Lab
  13. 13. Case CyprusWATERTourismAgricultureBrewery
  14. 14. Case BotswanaWATERMining (Diamonds)Cattle breeding& AgricultureICTTourismBio-tech (HIV)
  15. 15. TransportEnergyEnvironmentICTOil & GasChemistryAgricultureCase Kazakhstan
  16. 16. Case Tyumen, RussiaOil&Gas MiningTransportEnergyICTEcologyForestry
  17. 17. Oil&Gas Mining ForestryTransportEnergyEnvironmentICTCase Tyumen, Russia
  18. 18. How in Practice to Utilize ClusterDevelopment Programs for RegionalEconomic Growth?
  19. 19. Clusters Generating InnovationsCluster DevelopmentProgramsInnovationSupport ActivitiesNewCompaniesRetention &developmentof companies
  20. 20. Innovation Support Activities Funding and infrastructure for joint R&Dprojects Discovery of business ideas Innovation infrastructure as innovationcenters, business incubators, technologyparks Support of patenting Support of product development Funding for start-up companies Innovation and business training Innovation and business consulting
  21. 21. Attraction of CompaniesCluster Development ProgramsRegional Positioning& MarketingAttraction ofcompaniesRetention &developmentof companies
  22. 22. Regional Positioning & Promotion Positioning on theinternational level. Benchmarking oninternational level. Where are targetcompanies?
  23. 23. Regional PromotionJoint Vision Goals TasksCommunication PlanWhy?Who?What?How?When?By whom?Results EvaluationWhere are targetcompanies?What is our message todifferent target groups?Exhibition? Ads?Communication dep. orcommunication manager? Whatis the budget?
  24. 24. Communication Channels1. Media Communications2. Direct Marketing3. Participating in External Events(Exhibitions, Seminars & Conferences)4. Organizing Seminars & Events5. Joining International Networks6. Advertising7. Internet Marketing
  25. 25. Attraction of CompaniesWhat kind of companies Size is not all! Possess unique technology,niche market leader Companies that outsource and network a lot Fast growing companies Companies looking for innovative companiesto merge Big changes happening in their field / theirbusinesses They want to be in region for imagepurposes
  26. 26. You Can OfferOffering Regional image – to be surrounded by samekind of companies Business opportunities inside cluster programs For SMEs chance to collaborate with anchorcompanies For anchor companies access to innovativeSMEs Collaboration opportunities with othercompanies and public sector Support (e.g. funding) Saving costs (e.g. shared labs) Business support services
  27. 27. Summary of PresentationAnalyzeRegionalInnovationPotentialDevelopBusinessEnvironmentClusterDevelopmentProgramsFunding models,Legislation,Infrastructure,R&D, EducationSupportInnovationsRegionalPromotion
  28. 28. Thank you for attention!Questions? Comments?Julia Roelofsenjulia@innopraxis.fiTel: +358 40 559 4070InnoPraxis International Ltd.Technopolis Innopoli, Espoo, Finlandwww.innopraxis.fi, mail@innopraxis.fi
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