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Clusters as tool to increase regional attractiveness


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Presentation by Julia Roelofsen at annual international TCI conference in Jyväskylä, October 2009

Presentation by Julia Roelofsen at annual international TCI conference in Jyväskylä, October 2009

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  • 1. Clusters as Tool to IncreaseRegional Innovation Potential& Regional Attractiveness
  • 2. Presentation by Julia Roelofsen Partner & Advisor in InnoPraxisInternational Ltd. – consulting company,specialised in innovation systemsdevelopment – international examples inpresentation 4 years in different positions in technologypark Technopolis – practical understandingof hi-tech companies, regional development& clustering Originally from St. Petersburg, Russia. Nowlive in Helsinki, Frankfurt & St. Petersburg.
  • 3. Content Analyzing Regional InnovationPotential Defining Clusters, Synergies & Actionsfor Cluster Development Program Using Clusters to IncreaseRegional Innovation Potential &Regional Attractiveness
  • 4. Why Today Clusters ShouldSupport Innovations?
  • 5. Clustering as Part of RegionalBusiness Environment
  • 6. Clustering as Part of InnovationBusiness Environment Innovation is exploited competence-based competitive advantage. Innovation is a result of interactionbetween organizations and people. Clusters promote interaction and asresult facilitate new ideas, driveinnovations, open up newopportunities.
  • 7. BusinessincubatorsRegional & clusterdevelopment programsSupport ofgrowing companies1 – Innovation SystemPotential – AnalysingLegislationR&DFunding modelsPublicsupport5-8 years 3-5 years on-goingSTP infrastructure& servicesEducationAnalyzing Regional InnovationSystem2 – Willingness to Utilise& Develop Potential –Joint Vision & Promotion
  • 8. Understanding Bottlenecks –Setting PrioritiesCompetitiveLevel
  • 9. Which Clusters to Support? OnWhat Areas to Concentrate LimitedResources?
  • 10. Identifying Target Clusters Statistics on strongest local industries Interview companies, educational & stateorganisations People with industry experienceAnchor CompanyPartners & OtherCompaniesService CompaniesTechnology ProvidersCollaboration Institutes &Specific to Cluster Authorities
  • 11. Electronics EnvironmentLogisticsUnderstand Synergies BetweenClusters
  • 12. Electronics EnvironmentLogisticsCase Vantaa, FinlandInternationalCenterElectronicsForumWellnessForumLogisticsRoundTableVantaaWellnessCenterElectriaPilot FactoryLogisticsCentre ofExpertiseHVACcentreRFid Lab
  • 13. Case CyprusWATERTourismAgricultureBrewery
  • 14. Case BotswanaWATERMining (Diamonds)Cattle breeding& AgricultureICTTourismBio-tech (HIV)
  • 15. TransportEnergyEnvironmentICTOil & GasChemistryAgricultureCase Kazakhstan
  • 16. Case Tyumen, RussiaOil&Gas MiningTransportEnergyICTEcologyForestry
  • 17. Oil&Gas Mining ForestryTransportEnergyEnvironmentICTCase Tyumen, Russia
  • 18. How in Practice to Utilize ClusterDevelopment Programs for RegionalEconomic Growth?
  • 19. Clusters Generating InnovationsCluster DevelopmentProgramsInnovationSupport ActivitiesNewCompaniesRetention &developmentof companies
  • 20. Innovation Support Activities Funding and infrastructure for joint R&Dprojects Discovery of business ideas Innovation infrastructure as innovationcenters, business incubators, technologyparks Support of patenting Support of product development Funding for start-up companies Innovation and business training Innovation and business consulting
  • 21. Attraction of CompaniesCluster Development ProgramsRegional Positioning& MarketingAttraction ofcompaniesRetention &developmentof companies
  • 22. Regional Positioning & Promotion Positioning on theinternational level. Benchmarking oninternational level. Where are targetcompanies?
  • 23. Regional PromotionJoint Vision Goals TasksCommunication PlanWhy?Who?What?How?When?By whom?Results EvaluationWhere are targetcompanies?What is our message todifferent target groups?Exhibition? Ads?Communication dep. orcommunication manager? Whatis the budget?
  • 24. Communication Channels1. Media Communications2. Direct Marketing3. Participating in External Events(Exhibitions, Seminars & Conferences)4. Organizing Seminars & Events5. Joining International Networks6. Advertising7. Internet Marketing
  • 25. Attraction of CompaniesWhat kind of companies Size is not all! Possess unique technology,niche market leader Companies that outsource and network a lot Fast growing companies Companies looking for innovative companiesto merge Big changes happening in their field / theirbusinesses They want to be in region for imagepurposes
  • 26. You Can OfferOffering Regional image – to be surrounded by samekind of companies Business opportunities inside cluster programs For SMEs chance to collaborate with anchorcompanies For anchor companies access to innovativeSMEs Collaboration opportunities with othercompanies and public sector Support (e.g. funding) Saving costs (e.g. shared labs) Business support services
  • 27. Summary of PresentationAnalyzeRegionalInnovationPotentialDevelopBusinessEnvironmentClusterDevelopmentProgramsFunding models,Legislation,Infrastructure,R&D, EducationSupportInnovationsRegionalPromotion
  • 28. Thank you for attention!Questions? Comments?Julia Roelofsenjulia@innopraxis.fiTel: +358 40 559 4070InnoPraxis International Ltd.Technopolis Innopoli, Espoo,,